1. LINKEDIN & VCU
A collaboration between:
University Career Center
University Relations
Alumni Relations

2. LINKEDIN: BACKGROUND
Why is LinkedIn important to VCU?
 SCOPE: World’s largest professional network: 150 million
members
 NETWORK: Over 50,000 people have VCU listed on their
LinkedIn profile
 RELEVANT: Free, accessible, mobile and current
 STRATEGIC: Supports strategic goals for Advancement, UCC
and Admissions
 STUDENT SUCCESS: Allows current students to engage for
career planning, exploration, networking and community
 ENGAGEMENT: Serves as another method for engaging hard to
reach alumni
 DATA: Ability to capture real-time alumni career outcomes data

3. LINKEDIN: NEW AUDIENCES

4. 3 WAYS TO CONNECT
1. Company Page
2. University Page
3. VCU Alumni Group

5. COMPANY PAGE
Opportunities:
 Company news
 Accolades
 Press coverage
 Job postings for VCU
employment
 Mainly one-way
communication
Audiences:
 Current employees
 Prospective employees
 Alumni seeking news
 External media

6. USER PROFILE
0
52%
49%
Employee vs Non-
Employee Traffic
Employee Non-Employee
Experience
Level
0%
Entry
36%
Senior
32%
Manager
13%
Director
10%
Training
9%

7. UNIVERSITY PAGE
Opportunities:
 Provides searchable
database of alumni and
student profiles for
research/engagement
 Landing page for
students, alumni, prospective
students, faculty, staff
 Serves as a news center for
alumni and student news
Audiences:
 All current students
 Prospective students
 Alumni
 Faculty and staff
 Populations searching for
information about VCU

8. VCU ALUMNI GROUP
Opportunities:
 Career networking
community
 Career specific discussion
groups
 Industry focused sub groups
 Will mirror VCU Alumni
modeling and content
Audiences:
 All current students (verified)
 All VCU alumni (verified)
 Select faculty and staff

9. 8,511 ARE ALREADY ENGAGED
5429 5584 5804 6017 6151 6180
7061
7408
7717
8201 8444 8511
2000
3000
4000
5000
6000
7000
8000
9000
10000
APRIL MAY JUNE JULY AUGUST SEPTEMBER
Followers
Followers to Group Followers to Company Page

10. PROMOTING OUR POSITION
Linking
 Who should link to these
pages?
 Which page should you link
to?
 Call for content
Content Management
 Company page:
Tristana Trani &
University Relations
 University page:
UCC & Tristana Trani
 Alumni Group:
UCC & Alumni
Relations

11. NEXT STEPS
 October
 Continue to refine pages and content
 Development of participation and membership policies
 December
 Begin rebranding efforts of all three pages
 Evaluate process of student/alumni verification and data mining
 January
 Begin marketing of University Pages & VCU Alumni group (rebranded) (soft)
 March
 Evaluate campaigns and engagement levels
 June
 Formally launch efforts to utilize all three pages as part of overall VCU social
media efforts

12. QUESTIONS