Track & Field will takes over the city of Toronto this summer with an exhibition event at Nathan Phillips Square on June 12th and the NACAC Track & Field Championships August 10-12 at University of Toronto's Varsity Stadium (collectively branded as Track & Field in the 6ix). A new generation of Canadian stars led by 3x Olympic medallist sprinter - Andre De Grasse - will compete against 31 countries from North America, the Caribbean and Central America in 40 events. With $250,000 in prize money to be won, a live TV broadcast and more than $750,000 in pre-promotional advertising and PR, this is a unique sponsorship opportunity.

1. PARTNERSHIP OPPORTUNITIES

2. TAKING ON THE WORLD IN OUR OWN BACKYARD
A new generation of stars.
Inspiring a nation.
Taking on the world.
Showing us what’s possible.
Alysha Newman, Pole Vault
Olympian
World Championship Finalist
Andre De Grasse, 100/200m
3x Olympic Medalist
2x World Bronze Medalist
2x Pan Am Gold Medalist
Derek Drouin, High Jump
Olympic Gold Medalist
World Gold Medalist
Pan Am Gold Medalist
Justyn Knight, 5000m
NCAA Champion
Pan Am Jr. Gold Medalist
World Championship Finalist

3. WITNESS ANDRE DE GRASSE’S HOMECOMING
The Toronto 2015 Pan Am Games was his coming-out party.
Track & Field in the 6ix will be his homecoming.
Same city. Same rival nations. Same distances.
ANDRE DE GRASSE
• 2x NCAA Champion, 2015
• 2x Pan Am Games Gold Medalist, 2015
• 2x World Championship Bronze Medalist, 2015
• 3x Olympic Medalist, 2016
• 4x Diamond League Race Wins, 2017

4. INTERNATIONAL TRACK & FIELD RETURNS TO TORONTO
The North American, Central American and Caribbean (NACAC)
Championships, Track & Field in the 6ix, will feature three evenings
of competition.
• August 10th to 12th at Varsity Stadium, University of Toronto.
• 600+ athletes including Olympic and World Championship medalists.
• 40 events and 31 participating countries.
• $250,000+ prize money on the line.
• Event winners earn automatic qualification into the 2019 World Championships.
• LIVE broadcast on CBC.
• $750,000+ in pre-promotional advertising.

5. A CELEBRATION OF SPORT, CULTURE & ENTERTAINMENT
Inspired by the diversity of Ontario and inclusive nature of track &
field; a celebration of sport, culture and entertainment.
• Thousands in the stands and hundreds of thousands more across Canada
cheering on our finest Olympic track & field athletes.
• Music and interactive stadium hosts to elevate the mood.
• 4x100m Pro-Am relay with teams of athletes comprised of media personalities,
celebrities and corporate leaders.
• The crowning of Canada’s Fastest Boy and Girl.

6. ENGAGING PROUD CANADIAN SPORT FANS FROM ACROSS THE GTA
PUMA Track & Field in the 6ix’s promotional strategy is rooted in
the stardom and broad appeal of Andre De Grasse and Toronto’s
passion for international sport and world beating stature.
• Grassroots engagement campaign linking international athletes with
Toronto’s Caribbean community.
• Campaign communications targeting visitors to Toronto for the annual
Caribbean Carnival and Drake’s OVO Festival.
• Regionalized promotions to rally communities around local participating
Canadian athletes.
• Supporting print, radio and television media partnerships to create mass
awareness and buzz.

7. PRE-PROMTIONAL EXHIBITION EVENT – JUNE 12th

8. EXHIBITION TRACK & FIELD @ NATHAN PHILLIPS SQUARE
Toronto’s iconic Nathan Phillips Square will host a free-to-the-public
exhibition event on the afternoon of Tuesday, June 12th, which will
serve as a pre-promotional event for the Championships in August.
• Canadian Derek Drouin will show why he’s the Olympic and World Champion
in the high jump and World Championship finalist Alysha Newman will thrill in the
pole vault against the backdrop of the Toronto skyline, live DJ and thousands of
spectators.
• Celebrities, media personalities and youth participating alongside
Andre De Grasse in the Fast Like De Grasse Charity Challenge will add another
colorful dimension to this sport, entertainment and community event.
• Sponsor activations and a Run Jump Throw and Wheel activity zone for kids will
further animate the space.

9. OUR PARTNERS

10. TICKETS & HOSPITALITY
Gold
• Single-day ticket – $175
• Championships pass – $475
- Commemorative seat cushion
- Access to athlete photo / signing sessions throughout the weekend
Silver
• Single-day ticket – $45
• Championships pass – $110
Bronze
• Single-day ticket – $30
Diamond
• Single-day ticket – $500 (*extremely limited availability)
• Trackside deck – best seats in the house
• Exclusive photo and signing session with sprinter Andre De Grasse

11. SPONSORSHIP OPPORTUNITIES
Track & Field in the 6ix’s marketing team is working closely with event
sponsors to tailor brand partnerships incorporating any/all of these core
elements:
• Associative promotional rights and access to select athletes for unique
activations and storytelling
• Recognition in a $750,000+ print, out-of-home, digital, social media and radio
campaign
• Broadcast visibility signage in-stadium
• Event marketing footprint at June 12th and/or August 10-12 events
• Tickets and hospitality programming
• Presenting sponsorship of individual track races and/or field events
• Turn-key sponsorship of an event program (i.e. Pro-Am Relay, volunteers, etc.)

12. CONTACT US TO LEARN MORE
Brian Levine
Marketing & Partnerships
Track & Field in the 6ix
E-mail: brian@envisionse.com
Phone: 416-464-4591