Advanced timing strategies in Infusionsoft Campaign Builder by Brian Keith | Red Beard Consulting
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Learn how to track when a contact takes an action in Infusionsoft and use that information to further customize your marketing By the end of this deck you'll be able to segment a person signing up for your Infusionsoft list on a Thursday between 1pm and 2pm in the Autumn with an @gmail.com address from a person opting in between 9am and 9:15am in the Spring on a Tuesday with a @yahoo.com address. Not that you want that much detail. But it's nice to know that it is available!
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Advanced timing strategies in Infusionsoft Campaign Builder by Brian Keith | Red Beard Consulting
- 1. Using Timers in Infusionsoft Campaign Builder
- 2. Jermaine Says… "If the money is in the list, the fortune is in the data-rich list" redbeardconsulting.com
- 4. Review • To measure timing we need: • Starting trigger redbeardconsulting.com
- 5. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria redbeardconsulting.com
- 6. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria • Ending trigger redbeardconsulting.com
- 7. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria • Ending trigger • (Do something with the data) redbeardconsulting.com
- 8. Our Tools • Field Timers (Honorable Mention) • Date Timers • Delay Timer redbeardconsulting.com
- 16. What month did a contact subscribe? redbeardconsulting.com
- 17. What month did a contact subscribe? redbeardconsulting.com
- 18. What month did a contact subscribe? redbeardconsulting.com
- 19. What month did a contact subscribe? redbeardconsulting.com
- 21. How soon did a contact confirm? redbeardconsulting.com
- 22. How soon did a contact confirm? redbeardconsulting.com
- 23. How soon did a contact confirm? redbeardconsulting.com
- 24. How soon did a contact confirm? redbeardconsulting.com
- 25. Advanced Campaign (Opt in tracking) redbeardconsulting.com
- 26. When did they opt in? redbeardconsulting.com
- 27. When did they opt in? redbeardconsulting.com
- 28. When did they opt in? (Portion of hour) redbeardconsulting.com
- 29. When did they opt in? (Hour) redbeardconsulting.com
- 30. When did they opt in? (Day) redbeardconsulting.com
- 31. When did they opt in? (Month) redbeardconsulting.com
- 32. When did they opt in? (Season) redbeardconsulting.com
- 33. When did they opt in? (Season) redbeardconsulting.com
- 34. Tag based on timing campaigns redbeardconsulting.com
- 35. Tag based on timing campaigns Segment contacts by email domain AND time to confirm redbeardconsulting.com
- 36. Tag based on timing campaigns redbeardconsulting.com
- 37. How do we use this? redbeardconsulting.com
- 38. How do we use this? • Send different email confirmation requests based on hour/day of optin AND email domain redbeardconsulting.com
- 39. How do we use this? • Send different email confirmation requests based on hour/day of optin AND email domain • Example- Opting in on Tuesday between 9am and 10am with a @gmail.com address results in a different confirmation request than opting in on Thursday between 12pm and 1pm. redbeardconsulting.com
- 40. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers. redbeardconsulting.com
- 41. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers. • Example- If a contact confirms their email within 15 minutes, they get a bonus gift. redbeardconsulting.com
- 42. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers based on email domain. redbeardconsulting.com
- 43. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers based on email domain. • EG- If a contact confirms their email within 15 minutes, and they have a high sales converting email domain, make a special offer. Don’t reward low sales converting domains as they don’t buy anyways. redbeardconsulting.com
- 44. How do we use this? • Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods. redbeardconsulting.com
- 45. How do we use this? • Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods. • EG- @yahoo.com converts optins the lowest for between 2am and 4am on Thursday and Monday. Include a special offer for people who opt in during those times who confirm. redbeardconsulting.com