Brian Colwell shares his social media community building and amplification strategies for uranium mining companies.

1. Influencer Marketing
for Uranium Miners
By Brian Colwell

2. Mining Twitter
How Brian Colwell helps you mine Twitter:
1. Leverage Your Content
2. Build Brand Equity & Social Authority
3. Connect with Private & Institutional Investors
4. Analyze Your Competitive Landscape

3. Leverage Your Content

4. Engage Brian Colwell to establish
your company’s dominance in
these topic areas:
1. Uranium & Nuclear Energy
2. Fourth Industrial Revolution
3. Sustainability & Energy Metals
4. Commodities Investing
#DataMining Themes
Listen, Amplify, Connect

5. 1. Uranium & Nuclear Energy
Hashtags for tweet optimization include:
● #Nuclear $nlr
● #Uranium $ura
● #Yellowcake
● #Radioactive #Radioactivity
● #Atomic #Fission #Fussion
● #Radium
● #Radon
● #Polonium
● #Plutonium

6. Hashtags for tweet optimization include:
● #FourthIndustrialRevolution #4IR
● #IndustrialRevolution #industrial
#revolution
● #Disruption
● #industrialdisruption $arkq
● #SmartGrid #SmartCity $grid
● #Innovation $arkw
● #EnergySecurity
● #EnergyInfrastructure
2. Fourth Industrial Revolution

7. Hashtags for tweet optimization include:
● #Greenenergy #Cleanenergy
● #EnergyMetals
● #Carbon #Carbonfree
● #Emissions
● #CleanTech
● #Renewables
○ #solar #solarpower $tan $kwt
○ #wind #windpower #windturbine $fan
● #Lithium #Li $lit
● #Cobalt
3. Sustainability & Energy Metals

8. 4. Commodities Investing
Hashtags for tweet optimization include:
● #EnergyFutures #energy $xle
● #Commodity #commodities
● #globalmacro
● #Metals #industrialmetals
● #RareEarth #RRE #minerals
● #Mining #pegmatites $xme $pick
● #Miners #Mines #JuniorMiner
● #Energy #Producer

9. Build Brand Equity & Social Authority

10. Goal
Position your company as
the top news source for
Uranium & Nuclear Energy

11. Target Audience
Knowledge is Power
● EV Cleantech Enthusiasts & Fans of Renewables
● Mining Industry Professionals & Potential Strategic Partners
● Private Investors
● Venture Capitalists, Private Equity, Hedge Funds
● Traders, CTAs
● Commodities Producers
● Commodity Risk Managers & Hedgers
● Institutional Investors & Funds

12. Take Inventory of Your Content
❏ Investor Kit
❏ Investor Factsheet
❏ Investor Highlights
❏ Company Highlights
❏ Meet the Team
❏ Corporate Governance
❏ Project Highlights &
Directory
❏ Exploration Database
❏ Stock Information
❏ Filings
❏ Analysts
❏ News Releases
❏ Your company in the Media
❏ Homepage / Landing Page
❏ Videos and other Media
You made it, now market it!

13. Content Distribution Workflow
Star Player
Twitter Accounts
(@YourCEO)
Your Company’s
Event Twitter Accounts
Industry Events
Your Company’s
Twitter Account
Your Company’s
Branded Content
Brian Colwell
Twitter Accounts

14. Influencer Marketing
What can Brian Colwell do for your brand?
● Share your company content across seven thriving,
investment-focused twitter accounts (see next slide)
● Optimize tweets for searchability
○ Keywords, mentions, hashtags, and cashtags
● Interact with your company’s tweets
● Start discussions on your company’s behalf or by mentioning
your company via polls and influencer targeted messages

15. Brian Colwell Network (2/14/2017)
Klout Tweets Following Followers F/F Ratio
28-day
Impressions
@BrianDColwell 64 64.1k 9,615 12k 1:1 1.9 Mil
@BColwell_Econ 61 14k 4,703 5,484 1:1 1.2 Mil
@BColwell_Emgmkt 58 14.9k 5,107 6,040 1:1 1.1 Mil
@BColwell_Alt 61 14.8k 5,289 6,431 1:1 1.8 Mil
@BColwell_CTA 58 16.2k 5,616 6,745 1:1 1.1 Mil
@BColwell_4IR 61 7,459 3,224 3,558 1:1 1.2 Mil
@BColwell_Invest 60 13.1k 2,987 3,437 1:1 1.4 Mil

16. Connect with
Private & Institutional Investors

17. Defining Conversion
First, you must define success
Conversions could be defined as:
● Website visit by Twitter user
● Signup form submitted by Twitter user
● Completed signup form converts to sale/investment

18. Logistical Considerations
● Create optimized landing pages
Why Should I Use Landing Pages?
● Use UTM tags for Google Analytics tracking
for specific campaigns or audiences
● Integrate other social media tools (e.g.,
crowdfire, tweet juke box, etc.)

19. Your Competitive Landscape

20. Twittersphere (2/14/2017)
Klout Tweets Following Followers F/F Ratio Last Tweet
@UraniumEnergy 47 506 136 1,232 1:9 2/14/2017
@CamecoNews 46 273 112 2,316 1:21 2/14/2017
@DenisonMinesCo 46 701 2,889 1,185 1:04 2/14/2017
@FissionUranium 44 1,781 1,812 4,332 1:2 2/7/2017
@Arevaresources 43 1,848 500 1,890 1:4 2/13/2017
@Energy_Fuels 42 534 307 242 1:08 2/14/2017
@ERARangerMine 31 246 115 404 1:3 2/14/2017
@LaramideRes 31 80 303 151 1:05 1/6/2017
@Centrus_Energy 28 131 142 229 1:2 2/14/2017
@UR_Energy 16 190 126 97 1:08 5/2016
@U308Resources 0 0 10 12 n/a n/a

21. Brian Colwell
Social Media Influencer
Twitter: @BrianDColwell
BrianDColwellBlog@gmail.com
BrianDColwell.com