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SEO, LLC Internet Competitive Analysis Research and 
Advice 
7/17/2014 
SEO, LLC Internet Competitive Analysis 
500 N. Michigan Ave. 
Suite 300 
Chicago, IL 60611 
920-285-7570 
Date: 7/17/2014 
Recipient: Brian C. Bateman 
SplinternetMarketing.com 
500 N. Michicgan Ave. Ste. 300 
CHICAGO IL 60611 
Phone: 877-710-2007 
http://splinternetmarketing.com/default.asp 
http://twitter.splinternetmarketing.com 
http://facebook.splinternetmarketing.com 
http://youtube.splinternetmarketing.com 
This analysis has been created by SEO, LLC. Visit us on the Web at 
http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your 
personalized plan to dominate in the search results on Google and Bing. 
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SEO, LLC Internet Competitive Analysis Research and 
Advice 
7/17/2014 
Report overview 
This report helps you to optimize the web page "http://ams-inc.com/" for a high ranking on Google.com (without Places) 
for the search term "Marketing Research". 
Your web page 
http://ams-inc.com/ 
Title: Marketing Research 
Description: Applied Marketing Science (AMS) provides market research, consulting and expert 
insight for innovation and litigation. Founded in 1989 with roots 
Your competitors for the search term "Marketing Research" on Google.com (without Places) 
1 http://en.wikipedia.org/wiki/Marketing_research 
Title: Marketing research - Wikipedia, the free encyclopedia 
Description: [No meta description available.] 
2 http://en.wikipedia.org/wiki/Market_research 
Title: Market research - Wikipedia, the free encyclopedia 
Description: [No meta description available.] 
3 http://online.wsj.com/article/PR-CO-20140717-905720.html 
Title: Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork 
Agency, AIP - WSJ.com 
Description: [No meta description available.] 
4 http://www.marketingresearch.org/ 
Title: Home | Marketing Research Association 
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SEO, LLC Internet Competitive Analysis Research and 
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Your competitors for the search term "Marketing Research" on Google.com (without Places) 
Description: [No meta description available.] 
5 http://www.quickmba.com/marketing/research/ 
Title: Marketing Research 
Description: Marketing research, including problem definition, research design, data types 
and sources, sampling plan, data collection, data analysis, and reporting of the results. 
6 http://www.fastf.com/services/market-research.htm 
Title: Market Research and Competitive Market Intelligence - Fast Forward Marketing in 
Tampa, Florida 
Description: Utilizing market research, surveys, and competitive intelligence, FastF can help 
you make better decisions, attract more customers, and increase sales 
7 http://www.decision-point.net/ 
Title: Decision Point | Marketing Research, Marketing Strategy | Madison WI 
Description: Make better decisions with Decision Point. At Decision Point, our combination 
of research and marketing expertise enables us to identify meaningful consumer insights-insights 
that can shape your social media platform, new product pipeline, or brand strategy. 
8 http://bus.wisc.edu/centers/ac-nielsen-center-for-marketing-research 
Title: A.C. Nielsen Center For Marketing Research 
Description: [No meta description available.] 
9 http://www.indeed.com/q-Market-Research-Analyst-l-Madison,-WI-jobs.html 
Title: Market Research Analyst Jobs, Employment in Madison, WI | Indeed.com 
Description: 20 Market Research Analyst Jobs available in Madison, WI on Indeed.com. one 
search. all jobs. 
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SEO, LLC Internet Competitive Analysis Research and 
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7/17/2014 
Your competitors for the search term "Marketing Research" on Google.com (without Places) 
10 http://www.entrepreneur.com/marketing/marketresearch/ 
Title: Researching Your Business Market | Market Research | Entrepreneur.com 
Description: Researching your business market is essential for business success. 
Entrepreneur.com provides you with a complete guide on business market research. 
Analyzed search terms 
1. Marketing Research 
2. Marketing 
3. Research 
Top 10 Ranking Requirements Score™ 
66% 
The Top 10 Ranking Requirements Score™ of 66% means that the web page ams-inc.com meets only 66% of the 
requirements for a top 10 ranking on Google.com (without Places) for the search term "Marketing Research". 
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into 
account because search engines do not reveal the necessary data. 
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SEO, LLC Internet Competitive Analysis Research and 
Advice 
7/17/2014 
Search engine ranking factors performance 
Ranking Factor Importance Factors 
Passed 
Factors 
Failed Ranking Factors Performance 
94 ranking factors passed 
25 ranking factors failed 
Essential (weighted most): 18 5 
Very Important: 9 0 
Important: 24 12 
Moderately Important: 35 6 
Slightly Important: 8 2 
Total: 94 25 
Table of contents 
1. Report overview 18. Keyword use in outbound anchor texts 
2. Keyword use in document title 19. Keyword use in same domain link URLs 
3. Number of backlinks 20. Keyword use in outbound link URLs 
4. Anchor texts of backlinks 21. Keyword use in meta description 
5. Keyword use in body text 22. Number of trailing slashes in URL 
6. Age of web site 23. HTML validation of web page to W3C standards 
7. Keyword use in H1 headline texts 24. Readability level of web page 
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 
9. Keyword use in page URL 26. Search engine compatibility 
10. Mentions on social sites 27. Factors that could prevent your top ranking 
11. Server speed 28. Table: Number of keywords 
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 
13. Keyword use in IMG ALT attributes 30. Table: Keyword position 
14. Top level domain of web site 31. Table: Number of words 
15. Keyword use in bold body text 32. Table: Number of characters 
16. Number of visitors to the site 33. Table: Ranking factors digest 
17. Keyword use in same domain anchor texts 
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SEO, LLC Internet Competitive Analysis Research and 
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7/17/2014 
Keyword use in document title 
Essential 
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to 
find out how to use the search term "Marketing Research" in the document title and if it's important for Google.com 
(without Places). 
Example: <title>Your web page title</title> 
Their contents 
Rank Keyword use in document title 
1 Marketing research - Wikipedia, the free encyclopedia 
2 Market research - Wikipedia, the free encyclopedia 
3 Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork Agency, AIP - WSJ.com 
4 Home | Marketing Research Association 
5 Marketing Research 
6 Market Research and Competitive Market Intelligence - Fast Forward Marketing in Tampa, Florida 
7 Decision Point | Marketing Research, Marketing Strategy | Madison WI 
8 A.C. Nielsen Center For Marketing Research 
9 Market Research Analyst Jobs, Employment in Madison, WI | Indeed.com 
10 Researching Your Business Market | Market Research | Entrepreneur.com 
Your contents 
Marketing Research 
Advice for your document title 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 1 OK OK 
Keyword density: 0% to 100% 100% OK OK 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 50% 50% OK OK 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 1 to 2 1 You could use the search term "Research" more than once but < 
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SEO, LLC Internet Competitive Analysis Research and 
Advice 
7/17/2014 
Advice for your document title 
Search term: "Marketing Research" 
this is optional. 
Keyword density: 7% to 50% 50% OK OK 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 1 to 3 2 OK OK 
Keyword density: 4% to 50% 50% OK OK 
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SEO, LLC Internet Competitive Analysis Research and 
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7/17/2014 
Number of backlinks 
Essential 
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and 
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking 
pages. 
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to 
your site. 
Number of backlinks according to these data providers (the more the better) 
Alexa SEOprofiler (unique backlinks) Peak Value 
To Your Site: 48 92 92 
To Site 1: 1,907,050 n/a 1,907,050 
To Site 2: 1,907,050 n/a 1,907,050 
To Site 3: 175,768 n/a 175,768 
To Site 4: 302 519 519 
To Site 5: 855 1,546 1,546 
To Site 6: 69 71 71 
To Site 7: 5 9 9 
To Site 8: 39,689 n/a 39,689 
To Site 9: 20,055 38,164 38,164 
To Site 10: 29,708 57,932 57,932 
Range: 5 to 1,907,050 9 to 57,932 9 to 1,907,050 
Advice for the number of backlinks 
In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top 
ranked pages is 412,779, the link popularity of your web page is 92. You must increase the number of web pages 
from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor 
texts and the quality of the web pages that link to your web site. 
<< 
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SEO, LLC Internet Competitive Analysis Research and 
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Anchor texts of backlinks 
Essential 
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider 
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the 
anchor text used in linking to your site. 
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that 
link to your site, along with the anchor text. 
Most popular anchor texts used to link to your site 
Anchor Text Popularity 
applied marketing science 30.7% 
applied marketing science, inc. 8.0% 
www.ams-inc.com 5.7% 
"idea generation, creativity, and incentives" 5.7% 
http://www.ams-inc.com 3.4% 
www.ams-inc.com/ 3.4% 
ams-inc.com 2.3% 
the “one right way” to gather the voice of the customer 2.3% 
here 2.3% 
website 2.3% 
bob klein 1.1% 
you are what you measure 1.1% 
applied marketing science (ams): voice of the customer and qfd... 1.1% 
“idea generation, creativity, and incentives” 1.1% 
tex output 2006.10.13:1214 1.1% 
ams 1.1% 
getting emotional: using vocalyst® to link functional … 1.1% 
michelle harris 1.1% 
applied marketing science: idealyst® 1.1% 
http://www.ams-inc.com/npd/idealyst.asp 1.1% 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
"Idea Generation, 
http://www.ams-inc.com/pdf/Toubia_Marketing 
Creativity, and 
Science.pdf 
http://www.quickiwiki.com/en/Brainstorming 
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SEO, LLC Internet Competitive Analysis Research and 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
Incentives" 
[no anchor text, usually 
images] 
http://ams-inc.com/innovation/ http://www.q1productions.com/conferencepost/ 
device-product-development-management/spon 
sors/ 
[no anchor text, usually 
images] 
http://www.ams-inc.com/ http://events.roundtable.com/Event_Center/Cus 
tNeeds/CustNeeds07_pdcbfast.html 
[no anchor text, usually 
images] 
http://www.ams-inc.com/ http://scpdnet.org/2014-Conference/exhibitors.h 
tm 
[no anchor text, usually 
images] 
http://www.ams-inc.com/ http://www.quirks.com/directory/moderator/deta 
ils.aspx?cid=10272&as=3 
Applied Marketing 
Science (AMS): Voice 
of the Customer and 
QFD... 
http://www.ams-inc.com/ http://www.allrewardedsurveys.com/surveysonli 
ne/20/how-is-marketing-research-used.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/14-things-of-note-from-fei-14.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/call-for-presenters-now-open-foresight.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/creative-leadership-from-inside-out.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/customer-centricity-in-crowded-markets.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/daniel-pinks-keynote.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/disrupting-brands-webinar-encore.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/disrupting-organizational-culture.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/disrupting-status-quo-one-on-one.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/diversity-breeds-creativity.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/exploiting-chaos-free-book-on-how-to.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/fei-recap-positive-psychology-in.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/human-centered-design-thinking.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/idea-diversity.html 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/inside-torontos-most-innovative.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei14-techniques-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-colin-nelson-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-david-jensen-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-heidi-hattendorf-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei2014-interview-with.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-marla-hetzel-and.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-michelle-james-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-panel-on-building.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-scott-millward-on.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/live-from-fei-2014-tom-graznow-and.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/prepare-for-future-of-financial.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/really-rapid-prototyping-corning-tries.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/seeing-and-telling-your-innovation.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/sikorsky-innovations-cracks-code-of.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/start-up-secrets.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/strategic-innovation-and-executive.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/sustainable-solutions-for-changing-world.htm 
l 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/the-neuropsychology-of-creativity-and.html 
Applied Marketing http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
Science 05/the-neuropsychology-of-creativity-and_13.ht 
ml 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/the-science-of-fun-play-and-humor.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
05/whats-next-seeing-and-shaping-future.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/can-money-buy-innovation.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/can-money-buy-innovation.html?showComm 
ent=1401912813856 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/culture-feasts-on-innovation-heres-what.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/how-to-navigate-key-barriers-and.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/improving-patient-physician.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/improving-patient-physician.html?showCom 
ment=1401913341513 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/leading-for-innovation-in-extreme.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 
06/too-old-to-drive-google-to-rescue.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014_ 
06_01_archive.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014_ 
07_01_archive.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://www.advertisebest.com/market-research/ 
market-research-suppliers/1.html 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://www.inonesearch.com/?cid=0000027608 
6 
Applied Marketing 
Science 
http://www.ams-inc.com/ http://www.logistica.pl/katalog/firmy/strona_7.ht 
ml 
Applied Marketing 
Science 
http://www.ams-inc.com/index_npd.asp http://www.pim.pdma.org/index.php?mo=cm&o 
p=ld&fid=201 
Applied Marketing 
Science, Inc. 
http://www.ams-inc.com/ http://events.roundtable.com/Event_Center/Cus 
tNeeds/CustNeeds07_amsbfast.html 
Applied Marketing 
Science, Inc. 
http://www.ams-inc.com/innovation http://onsitecomputerrepairtech.com/applied-m 
arketing-science-supports-google-in-research-a 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
bout-women-in-digitaljournal-com-2/ 
GETTING 
EMOTIONAL: Using 
VOCALYST® To Link 
Functional … 
http://www.ams-inc.com/pdf/BodyWashCaseSt 
udy.pdf 
http://www.bestacnebodywash.net/acne/acne-3 
5 
GETTING 
EMOTIONAL: Using 
VOCALYST® To Link 
Functional … 
http://www.ams-inc.com/pdf/BodyWashCaseSt 
udy.pdf 
http://www.bestacnebodywash.net/acne/body-a 
cne-dark-skin 
GETTING 
EMOTIONAL: Using 
VOCALYST® To Link 
Functional … 
http://www.ams-inc.com/pdf/BodyWashCaseSt 
udy.pdf 
http://www.bestacnebodywash.net/acne/cetaph 
il-body-wash 
GETTING 
EMOTIONAL: Using 
VOCALYST® To Link 
Functional … 
http://www.ams-inc.com/pdf/BodyWashCaseSt 
udy.pdf 
http://www.bestacnebodywash.net/tag/dove-bod 
y-wash 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://onsitecomputerrepairtech.com/applied-m 
arketing-science-supports-google-in-research-a 
bout-women-in-digitaljournal-com/ 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://www.innovationexcellence.com/communit 
y/780-bob-klein/profile 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://www.innovationexcellence.com/communit 
y/781-gerry-katz/profile 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://www.innovationexcellence.com/communit 
y/789-steve-gaskin/profile 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://www.innovationexcellence.com/communit 
y/790-andrew-wilson/profile 
http://www.ams-inc.co 
m 
http://www.ams-inc.com/ http://www.national-experts.com/Members2/wit 
ness.asp?d_memnum=11557&d_lnum=1 
http://www.ams-inc.co 
m/index_npd.asp 
http://www.ams-inc.com/index_npd.asp http://www.innovationexcellence.com/communit 
y/1996-john-burns/profile 
Marketing Research - 
Ams Inc 
http://ams-inc.com/ http://www.a2f.net/main/index.php?page=68&c 
md=1&ss=marketing&rpp=10&hidesummary=0 
Small Data http://www.ams-inc.com/npd/voc.asp http://smartdatacollective.com/davidmsmith/468 
40/uncanny-valley-big-data 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/3CCCs%20Ltd 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/A%20Busy%20Bookkeeper%20LLC 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
s/Arthur%20Riley%20Packaging%20Consultan 
t%20Int 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Benevon 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Communique%20Productions%20Inc 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Creative%20Labs%20India 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Deborah%20J%20MayhewAssociates 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/EngineCreative 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Excel%20Software 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/FSC%20Inc%20Consulting%20Engineers 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Grasp%20Technologies%20Pvt%20Ltd 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Imagineering%20Partners%20Incorporated 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Khuzaie%20Associates 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Kingsway%20business%20consultants%20lt 
d 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Makesense%20Consultants 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/MS%20IT%20Solution%20Ltd 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Nunberg%20Associates 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Saber%20Solutions 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Sam%20McGowan%20Design 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Sem%20Security%20Management 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/SumptionWyland 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
s/The%20HandsOn%20Group 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/The%20Inspired%20Agency 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Thomson%20Ecology 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/TRUST%20IT 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Valintry 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/XCEO%20Inc 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/YLSUNSHINE%20LTD 
Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant 
s/Ziff%20Energy%20Group 
www.ams-inc.com http://www.ams-inc.com/ https://www.greenbook.org/company/Applied-M 
arketing-Science 
Advice for the anchor texts of backlinks 
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the 
search term "Marketing Research" in their anchor texts. The more links to your web site contain "Marketing 
Research" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on 
Google.com (without Places) for that search term. 
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the 
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking 
patterns. 
In addition, the quality and reputation of the web pages that link to your site is very important to the search 
engines. 
< 
At least 10% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK 
At least 20% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK 
At least 40% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK 
Less than 60% of the analyzed backlink anchor texts contain the search term "Marketing Research". You must 
<< 
increase the number of backlinks or anchor texts that contain that search term. 
Less than 80% of the analyzed backlink anchor texts contain the search term "Marketing Research". You must 
increase the number of backlinks or anchor texts that contain that search term. 
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Keyword use in body text 
Essential 
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML 
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The 
calculations include spaces and punctuation marks. 
Your contents 
Digg Instagram LinkedIn (781) 250-6300 inquiry@ams-inc.com About AMS Overview Our Team What We Do Insights for 
Innovation Consumer Surveys for Litigation News & Events Join Our Team Contact Contact Insights for Innovation Contact 
Litigation Support Market Research, Consulting and Expert Insight Applied Marketing Science (AMS) provides market 
research, consulting and expert insight for innovation and litigation. Founded in 1989 with roots in the MIT Sloan School 
of Management, AMS offers an array of services to help our clients find insights to make important decisions. 
2014 © Applied Marketing Science Sitemap | Privacy Policy 303 Wyman Street, Waltham, MA 02451 | Phone 
781.250.6300 | Fax 781.684.0075 | inquiry@ams-inc.com Back to Top Marketing Automation Platform 
Advice for your body text 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 107 0 You should use the search term "Marketing Research" at least 
once. 
<< 
Keyword density: 0% to 4% 0% You should increase the keyword density for the search term 
"Marketing Research". 
<< 
Number of words: 52 to 6,074 168 OK OK 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 2 to 178 3 OK OK 
Keyword density: 0% to 4% 2% OK OK 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 228 2 OK OK 
Keyword density: 0% to 4% 1% OK OK 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 2 to 406 5 OK OK 
Keyword density: 1% to 3% 2% OK OK 
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Age of web site 
Very Important 
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for 
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be 
faked. The data is provided by Alexa.com and SEOprofiler.com. 
Dates of the domain registration or of the first contents 
URL Registration Date 
Your Site http://ams-inc.com/ Wednesday, October 12, 1994 
1 http://en.wikipedia.org/wiki/Marketing_research Saturday, January 13, 2001 
2 http://en.wikipedia.org/wiki/Market_research Saturday, January 13, 2001 
3 http://online.wsj.com/article/PR-CO-20140717-905720. 
html 
Thursday, May 26, 1994 
4 http://www.marketingresearch.org/ Saturday, May 19, 2001 (newest domain) 
5 http://www.quickmba.com/marketing/research/ Saturday, February 12, 2000 
6 http://www.fastf.com/services/market-research.htm Friday, October 08, 1999 
7 http://www.decision-point.net/ n/a 
8 http://bus.wisc.edu/centers/ac-nielsen-center-for-mark 
eting-research 
Monday, September 30, 1985 (oldest domain) 
9 http://www.indeed.com/q-Market-Research-Analyst-l-M 
adison,-WI-jobs.html 
Monday, March 30, 1998 
10 http://www.entrepreneur.com/marketing/marketresearc 
h/ 
Tuesday, October 11, 1994 
Range Monday, September 30, 1985 to Saturday, May 19, 2001 
Advice for the web site age 
Your web site is about 20 years old. This is very good because the older your web site, the better it is for your 
rankings on Google.com (without Places). 
OK 
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Keyword use in H1 headline texts 
Very Important 
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some 
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this 
applies to Google.com (without Places), too. 
Example: <h1>your very big headline text</h1> 
Your contents 
[not used] 
Advice for your H1 headline texts 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 100% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Keyword use in domain name 
Important 
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) 
gives extra relevance to search terms within the domain name. 
Example: "your-keyword" is the domain name of http://www.your-keyword.com 
Their contents 
Rank Words In Domain Name URL 
1 en wikipedia http://en.wikipedia.org/wiki/Marketing_research 
2 en wikipedia http://en.wikipedia.org/wiki/Market_research 
3 online wsj http://online.wsj.com/article/PR-CO-20140717-905720.ht 
ml 
4 marketingresearch http://www.marketingresearch.org/ 
5 quickmba http://www.quickmba.com/marketing/research/ 
6 fastf http://www.fastf.com/services/market-research.htm 
7 decision point http://www.decision-point.net/ 
8 bus wisc http://bus.wisc.edu/centers/ac-nielsen-center-for-marketi 
ng-research 
9 indeed http://www.indeed.com/q-Market-Research-Analyst-l-Ma 
dison,-WI-jobs.html 
10 entrepreneur http://www.entrepreneur.com/marketing/marketresearch/ 
Your contents 
ams inc (Domain name: "ams-inc.com") 
Advice for the domain name 
The domain name ams-inc.com does not contain the search term "Marketing Research". 
If you have a young web site with only a few backlinks, then consider registering a new domain name that contains 
the search term "Marketing Research". 
If you have an established web site with a lot of backlinks, then you must compensate by improving the other 
search engine ranking factors. 
< 
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Keyword use in page URL 
Important 
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com 
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL 
with slashes, dashes or underscores. 
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm 
Their contents 
Rank Words In Page URL URL 
1 wiki Marketing research http://en.wikipedia.org/wiki/Marketing_research 
2 wiki Market research http://en.wikipedia.org/wiki/Market_research 
3 article PR CO 20140717 905720 http://online.wsj.com/article/PR-CO-20140717-905720.ht 
ml 
4 [no words] http://www.marketingresearch.org/ 
5 marketing research http://www.quickmba.com/marketing/research/ 
6 services market research http://www.fastf.com/services/market-research.htm 
7 [no words] http://www.decision-point.net/ 
8 centers ac nielsen center for marketing research http://bus.wisc.edu/centers/ac-nielsen-center-for-marketi 
ng-research 
9 q Market Research Analyst l Madison, WI jobs http://www.indeed.com/q-Market-Research-Analyst-l-Ma 
dison,-WI-jobs.html 
10 marketing marketresearch http://www.entrepreneur.com/marketing/marketresearch/ 
Your contents 
[no words] (no page URL because you analyzed your homepage) 
Advice for your page URL 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 100% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
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Advice for your page URL 
Search term: "Marketing Research" 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Mentions on social sites 
Important 
On social network sites, people decide which web sites are popular. This means that the popularity on social network 
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on 
social networks. ("n/a" means "data not available".) 
Mentions on social sites (the more the better) 
Delicious.com Facebook 
Mentions 
Google +1 Twitter Tweets Total 
To Your Site: 0 1 0 2 3 
To Site 1: 0 141,659 14 412 142,085 
To Site 2: 0 141,659 11 412 142,082 
To Site 3: 0 97,244 0 30,582 127,826 
To Site 4: 0 29 755 39 823 
To Site 5: 0 628 3 149 780 
To Site 6: 0 80 0 7 87 
To Site 7: 0 10 17 5 32 
To Site 8: 0 128 1 17 146 
To Site 9: 0 118,724 0 52,253 170,977 
To Site 10: 0 18,185 0 38,670 56,855 
Range: all 0 1 to 141,659 0 to 755 2 to 52,253 32 to 170,977 
Advice for the mentions on social sites 
There are too few web pages that link to your web site "ams-inc.com". You should increase the number of web 
pages that link to your web site on these social networks. 
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Server speed 
Important 
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most 
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web 
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided 
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). 
Server speed results 
Average Page Load Time (measured in seconds, the lower the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
6.63s 1.70s 1.70s 2.14s 3.24s 1.38s 0.91s n/a 0.80s 0.71s 2.22s 0.71s to 
3.24s 
Server Speed Relative To Other Servers On The Internet (the faster the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
very 
slow: 
bottom 
5% 
average: 
top 50% 
average: 
top 50% 
slow: 
bottom 
35% 
slow: 
bottom 
20% 
fast: 
top 40% 
very fast: 
top 20% 
n/a very fast: 
top 10% 
very fast: 
top 15% 
slow: 
bottom 
35% 
slow: 
bottom 
20% to 
very fast: 
top 10% 
Advice for the server speed 
The faster your web site, the better it could be for your rankings on Google.com (without Places). Your web site 
appears to be slow so you should contact or even switch your web hosting provider. 
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Keyword use in H2-H6 headline texts 
Important 
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in 
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline 
texts. This chapter examines if this applies to Google.com (without Places), too. 
Example: <h3>your big headline text</h3> 
Your contents 
[not used] 
Advice for your H2-H6 headline texts 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 11 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 16% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 11 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
Keyword density: 0% to 8% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 13 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 17% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 24 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 9% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Keyword use in IMG ALT attributes 
Important 
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has 
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if 
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the 
<img alt> attributes to improve your rankings. 
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> 
Your contents 
No. Image Alt Attribute Text Image File Name 
1. Marketing Research http://ams-inc.com/wp-content/uploads/2014/04/ams-log 
o13.png 
2. home012 http://ams-inc.com/wp-content/uploads/2014/03/home01 
2.jpg 
3. Marketing Insights for New Product Innovation /wp-content/uploads/2014/03/button-innovation.png 
4. Marketing Research Litigation Support /wp-content/uploads/2014/03/button-litigation.png 
5. Marketing Automation Tool https://vlog.leadformix.com/bf/bf.php 
Advice for your IMG ALT attributes 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 2 Use the search term "Marketing Research" at most once. << 
Keyword density: 0% to 8% 25% The keyword density is too high. It should be 8% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 4 Use the search term "Marketing" at most 3 times. << 
Keyword density: 0% to 13% 25% The keyword density is too high. It should be 13% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 2 OK OK 
Keyword density: 0% to 8% 13% The keyword density is too high. It should be 8% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 6 Use the keywords "Marketing" or "Research" at most 5 times. << 
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Advice for your IMG ALT attributes 
Search term: "Marketing Research" 
Keyword density: 0% to 10% 19% The keyword density for the keywords "Marketing" or 
"Research" is too high. It should be 10% at maximum. Consider 
adding more text to lower the keyword density for these words. 
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Top level domain of web site 
Important 
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. 
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, 
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. 
Top level domain results 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 
.com .org .org .com .org .com .com .net .edu .com .com 
Advice for the top level domain of your web site 
Your web site URL ams-inc.com contains the often used top level domain .com. This is neither good nor bad for 
your rankings on Google.com (without Places). 
OK 
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Keyword use in bold body text 
Important 
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a 
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the 
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. 
Their contents 
Rank Keyword use in bold body text 
1 Research Marketing research does not cite any references or sources ^ ^ ^ ^ a b ^ 12 ^ 4 ^ ^ a b c ^ Marketing 
Marketing research 
2 Market research marketing research Market information Market segmentation Market trends SWOT Analysis ^ 
^ ^ ^ ^ 13 ^ ^ ^ Market research Research 
3 [not used] 
4 [not used] 
5 Marketing Research Marketing Research vs. Market Research The Value of Information The Marketing 
Research Process Problem Definition Research Design Exploratory research Descriptive research Causal 
research Data Types and Sources Questionnaire Design Measurement Scales Nominal Ordinal Interval Ratio 
Validity and Reliability Attitude Measurement Sampling Plan Data Collection Data Analysis - Preliminary Steps 
Conjoint Analysis Hypothesis Testing T [and 320 additional characters] 
6 surveys competive analysis market assessments KNOW ARE Here's what we mean… The benefits of knowing 
your market's needs & wants... WHO Click here for an interesting case studies from clients There are many 
reasons for doing market research... Market research can also tell you… VITAL you can make a lot of money 
FAST FORWARD offers marketing research with a plus! 813-251-0043 websites internet marketing other 
marketing services company 
7 [not used] 
8 [not used] 
9 relevance Upload your resume market research analysts analysts American Family Insurance Research analyst 
research Doostang all jobs Analyst market research research Analyst Analyst Analyst Analyst Analyst 
Analyst Research Analyst Analyst Analyst Market Analyst Market Doostang Market Research Analyst market 
research market research Doostang Market Research market research research market research Doostang 
Market Research Analyst jobs in Madison, WI 1 Related Forums: Salaries in Madison, WI: 
10 [not used] 
Your contents 
Applied Marketing Science AMS 
Advice for your bold body text 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 0 You could use the search term "Marketing Research" at least < 
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Advice for your bold body text 
Search term: "Marketing Research" 
once but this is optional. 
Keyword density: 0% to 14% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 1 OK OK 
Keyword density: 0% to 10% 25% The keyword density is too high. It should be 10% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 14 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 22% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 16 1 OK OK 
Keyword density: 0% to 11% 13% The keyword density for the keywords "Marketing" or 
"Research" is too high. It should be 11% at maximum. Consider 
adding more text to lower the keyword density for these words. 
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Number of visitors to the site 
Important 
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is 
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data 
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. 
Alexa.com Traffic Rank results (the lower the better) 
URL Alexa Traffic Rank 
Your Site http://ams-inc.com/ Rank #636,278 
1 http://en.wikipedia.org/wiki/Marketing_research Rank #6 (most visitors of the competitors) 
2 http://en.wikipedia.org/wiki/Market_research Rank #6 (most visitors of the competitors) 
3 http://online.wsj.com/article/PR-CO-20140717-905720. 
html 
Rank #251 
4 http://www.marketingresearch.org/ Rank #369,912 
5 http://www.quickmba.com/marketing/research/ Rank #100,231 
6 http://www.fastf.com/services/market-research.htm Rank #923,343 
7 http://www.decision-point.net/ Rank #15,389,498 (least visitors of the competitors) 
8 http://bus.wisc.edu/centers/ac-nielsen-center-for-mark 
eting-research 
Rank #4,358 
9 http://www.indeed.com/q-Market-Research-Analyst-l-M 
adison,-WI-jobs.html 
Rank #175 
10 http://www.entrepreneur.com/marketing/marketresearc 
h/ 
Rank #724 
Range 6 to 15,389,498 
(average rank: #1,678,850) 
Advice for the number of visitors to your site 
Although your web site ams-inc.com appears to attract more visitors than the average of your competitors' sites, 
the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without 
Places). 
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Keyword use in same domain anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the 
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search 
terms in same domain anchor texts into account. 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact 
information". 
Your contents 
No. Same Domain Link Text Link URL 
1. Digg /innovation/ 
2. Instagram /litigation/ 
3. [empty] / 
4. Overview /overview-main/ 
5. Our Team /our-team/ 
6. Insights for Innovation /innovation/ 
7. Consumer Surveys for Litigation /litigation/ 
8. News & Events /news-and-events/ 
9. Join Our Team /join-our-team/ 
10. Contact Insights for Innovation /innovation/contact-us/ 
11. Contact Litigation Support /litigation/contact-us/ 
12. [empty] /innovation/ 
13. Insights for Innovation /innovation/ 
14. [empty] /litigation/ 
15. Litigation Support /litigation/ 
16. Sitemap /sitemap/ 
17. Privacy Policy /privacy-statement/ 
18. Back to Top / 
Advice for your same domain anchor texts 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 22 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 6% 0% You could increase the keyword density for the search term < 
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Advice for your same domain anchor texts 
Search term: "Marketing Research" 
"Marketing Research" but this is optional. 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 47 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
Keyword density: 0% to 13% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 35 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 5% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 82 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Keyword use in outbound anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> 
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) 
gives relevance to search terms in outbound anchor texts. 
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the 
outbound anchor text "About the company". 
Your contents 
No. Outbound Link Text Link URL 
1. LinkedIn http://www.linkedin.com/company/applied-marketing-scie 
nce 
2. Marketing Automation Platform https://www.leadformix.com 
Advice for your outbound anchor texts 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 1 OK OK 
Keyword density: 0% to 17% 25% The keyword density is too high. It should be 17% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 9 1 OK OK 
Keyword density: 0% to 10% 13% The keyword density for the keywords "Marketing" or 
"Research" is too high. It should be 10% at maximum. Consider 
adding more text to lower the keyword density for these words. 
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Keyword use in same domain link URLs 
Moderately Important 
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages 
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com 
(without Places). 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL 
"contact.htm". 
Your contents 
No. Same Domain Link URL Link Text 
1. innovation [/innovation/] Digg 
2. litigation [/litigation/] Instagram 
3. [empty] [/] [empty] 
4. overview main [/overview-main/] Overview 
5. our team [/our-team/] Our Team 
6. innovation [/innovation/] Insights for Innovation 
7. litigation [/litigation/] Consumer Surveys for Litigation 
8. news and events [/news-and-events/] News & Events 
9. join our team [/join-our-team/] Join Our Team 
10. innovation contact us [/innovation/contact-us/] Contact Insights for Innovation 
11. litigation contact us [/litigation/contact-us/] Contact Litigation Support 
12. innovation [/innovation/] [empty] 
13. innovation [/innovation/] Insights for Innovation 
14. litigation [/litigation/] [empty] 
15. litigation [/litigation/] Litigation Support 
16. sitemap [/sitemap/] Sitemap 
17. privacy statement [/privacy-statement/] Privacy Policy 
18. [empty] [/] Back to Top 
Advice for your same domain link URLs 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 45 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < 
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Advice for your same domain link URLs 
Search term: "Marketing Research" 
"Marketing Research" but this is optional. 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 82 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
Keyword density: 0% to 18% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 54 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 6% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 136 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 12% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Keyword use in outbound link URLs 
Moderately Important 
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other 
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search 
terms in outbound links 
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL 
"www.not-your-site.com/info.htm". 
Your contents 
No. Outbound Link URL Link Text 
1. www linkedin company applied marketing science 
[http://www.linkedin.com/company/applied-marketing 
-science] 
LinkedIn 
2. www leadformix [https://www.leadformix.com] Marketing Automation Platform 
Advice for your outbound link URLs 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 2% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 1 OK OK 
Keyword density: 0% to 5% 13% The keyword density is too high. It should be 5% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 3% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 9 1 OK OK 
Keyword density: 0% to 4% 6% The keyword density for the keywords "Marketing" or 
"Research" is too high. It should be 4% at maximum. Consider 
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Advice for your outbound link URLs 
Search term: "Marketing Research" 
adding more text to lower the keyword density for these words. 
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Keyword use in meta description 
Moderately Important 
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without 
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search 
results. 
Example: <meta name="description" content="This sentence describes the contents of your web site."> 
Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to 
make sure that your web site is displayed with an attractive description in the search results. 
Their contents 
Rank Keyword use in meta description 
1 [not used] 
2 [not used] 
3 [not used] 
4 [not used] 
5 Marketing research, including problem definition, research design, data types and sources, sampling plan, data 
collection, data analysis, and reporting of the results. 
6 Utilizing market research, surveys, and competitive intelligence, FastF can help you make better decisions, 
attract more customers, and increase sales 
7 Make better decisions with Decision Point. At Decision Point, our combination of research and marketing 
expertise enables us to identify meaningful consumer insights- insights that can shape your social media platform, 
new product pipeline, or brand strategy. 
8 [not used] 
9 20 Market Research Analyst Jobs available in Madison, WI on Indeed.com. one search. all jobs. 
10 Researching your business market is essential for business success. Entrepreneur.com provides you with a 
complete guide on business market research. 
Your contents 
Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. 
Founded in 1989 with roots 
Advice for your meta description 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You should use the search term "Marketing Research" at least 
once. 
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Advice for your meta description 
Search term: "Marketing Research" 
Keyword density: 0% to 9% 0% You should increase the keyword density for the search term 
"Marketing Research". 
<< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 1 OK OK 
Keyword density: 0% to 5% 5% OK OK 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 10% 5% OK OK 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 2 OK OK 
Keyword density: 0% to 7% 5% OK OK 
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Number of trailing slashes in URL 
Moderately Important 
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL 
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think 
that the page is important in relation to the other pages. 
Number of trailing slashes 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
0 1 1 1 0 2 1 0 1 0 2 0 to 2 
Advice for the number of trailing slashes in your web site URL 
The URL ams-inc.com does not contain more or less trailing slashes than the top ranked pages. This means that 
you do not have to change the number of trailing slashes in your URL. 
OK 
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HTML validation of web page to W3C standards 
Slightly Important 
Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web 
page, then search engines might not be able to read everything of your web page. You should also check the CSS code 
of your web page (see link below). 
Validation results 
Validity 
HTML: 5 errors, not valid 
http://validator.w3.org/check?uri=http://ams-inc.com/ 
CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://ams-inc.com/ 
Advice regarding the validity of your web site 
The HTML code validation of your web page ams-inc.com failed. This means that Google.com (without Places) 
might not be able to read your web page. You should fix any HTML errors. 
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Readability level of web page 
Slightly Important 
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It 
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the 
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not 
comparable. 
Readability results 
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
19 28 48 49 40 38 68 n/a 37 41 50 28 to 68 
Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
17 13 9 10 10 12 8 n/a 10 11 12 8 to 13 
Advice for the readability of your web site 
The Flesch Reading Ease Score of your web page ams-inc.com is 19. A score of 60 to 80 is considered to be 
optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page 
is not English, then the score might be alright. 
To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure 
that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one 
space between each word, and after any punctuation, including commas. 
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Keyword use in the first sentence of the body text 
Slightly Important 
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some 
search engines give more relevance to search terms when they appear in the first sentence. Some will use your first 
sentence as the description of your page on the search result page. 
Example: <body>Here goes the first sentence. This text is not the first sentence. 
Their contents 
Rank Keyword use in the first sentence of the body text 
1 Marketing research From Wikipedia, the free encyclopedia Jump to: navigation , search Marketing 
2 Market research From Wikipedia, the free encyclopedia Jump to: navigation , search Marketing 
3 WSJ WSJ Facebook Twitter Live Live MarketWatch MarketWatch Barron's Barron's Portfolio Portfolio Product X 
Product X djx rt f r&c pe&vc wsj b More WSJ Briefcase BigCharts Financial News Professor Journal SmartMoney 
Student Journal Virtual Stock Exchange WSJ Classifieds WSJ Classroom WSJ Radio WSJ Wine SEARCH 
headline gold man Companies GOLD Ran gold Resources Ltd. 
4 Not logged in Contact About Member Login Provide Feedback Standards MRA Code of Marketing Research 
Standards Appendix A – Mode-Specific Considerations Appendix B – Best Practice, Specific Law and Issue 
Resources Enforcement FAQ Complaint Form Glossary of Marketing Research Terms Best Practices Agenda 
General Data Privacy Online Research Telephone Research MRA Position on "Push Polls" Research Industry 
Position on the Physician Payments Sunshine A [and 2,064 additional characters] 
5 QuickMBA / Marketing / Marketing Research 
6 call 813-251-0043 Our Services Website Design website portfolio website redesign mobile websites ecommerce 
Internet Marketing Search Engine Optimization (SEO) Social Media Click Ads Print print design brochure design 
marketing packages logo design printing services trade show booth design billboards hosting Other Services 
copywriting & editing market research marketing strategies Our Stuff Websites Favorites Health Care 
Construction Business & Te [and 326 additional characters] 
7 Specialties: Social Media Marketing Strategy New Product Development Marketing SWAT Team Legislative 
Issues Lightbox for Flash by VideoLightBox.com v1.10m 
8 University of Wisconsin-Madison | Current Students | Alumni | Employers & Organizations | Press News Social 
Events Photos Experts PROGRAMS DEGREES & CERTIFICATES BBA MS/MAcc Graduate Masters in 
Accountancy Integrated Masters in Accountancy Global Real Estate Master MS in Finance: Applied Security 
Analysis MBA Full-Time MBA Evening MBA Executive MBA PhD Certificates Undergraduate Graduate BEYOND 
DEGREES Arts Business Initiative Business Fundamenta [and 116 additional characters] 
9 Find Jobs Find Resumes Employers / Post Job Post your resume Sign in 
10 Home Sections Leadership Growth & Strategy Marketing Technology Social Media Finance Entrepreneurs 
Starting a Business Franchises Magazine More Tools & Services Video Entrepreneur Expo Newsletters 
Bookstore Ask Entrepreneur About Us Contact Us Advertise Reprints & Permissions Privacy Policy Terms of Use 
© 2014 Entrepreneur Media, Inc. 
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Your contents 
Digg Instagram LinkedIn 
Advice for your first sentence of the body text 
Search term: "Marketing Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You could use the search term "Marketing Research" at least 
once but this is optional. 
< 
Keyword density: 0% to 33% 0% You could increase the keyword density for the search term 
"Marketing Research" but this is optional. 
< 
Search term: "Marketing" 
Competitors Your Site Advice 
Number of keywords: 0 to 5 0 You could use the search term "Marketing" at least once but 
this is optional. 
< 
Keyword density: 0% to 33% 0% You could increase the keyword density for the search term 
"Marketing" but this is optional. 
< 
Search term: "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 10 0 You could use the search term "Research" at least once but 
this is optional. 
< 
Keyword density: 0% to 17% 0% You could increase the keyword density for the search term 
"Research" but this is optional. 
< 
Keywords "Marketing" or "Research" 
Competitors Your Site Advice 
Number of keywords: 0 to 13 0 You could use one of the keywords "Marketing" or "Research" 
at least once but this is optional. 
< 
Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords 
"Marketing" or "Research" but this is optional. 
< 
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Search engine compatibility 
This chapter examines the general search engine compatibility of your web page. 
Advice 
Search engines need text to index your web pages, to determine the theme of your web site and to produce a site 
summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to 
create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that 
search engines return to your web site (and your visitors, too). Your web page "ams-inc.com" contains only 170 
words. It is strongly recommended to add more text to your web page. 
<< 
Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page uses the Meta Title tag. Some search engines could think that you try to stuff keywords on your 
web page. They could decide not to index your web page. Consider removing this tag. 
<< 
Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in 
this aspect. 
OK 
Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this 
aspect. 
OK 
Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK 
Your web page uses script code in an external file so you've already minimized the problems with scripts and the 
OK 
search engines. 
Your web page uses style sheet code in an external file so you've already minimized the problems with style 
sheets and the search engines. 
OK 
Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK 
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some 
OK 
webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers 
cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search 
engines in this aspect. 
Your web page URL "ams-inc.com" doesn't indicate a dynamically served web page so there shouldn't be any 
problems with the search engines in this aspect. 
OK 
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Factors that could prevent your top ranking 
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be 
extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could 
prevent a top ranking for ams-inc.com on Google.com (without Places). 
Advice 
Backlinks to your web page 
Are the web pages linking to your web page relevant to the search term "Marketing Research"? 
How fast does your web page get new links pointing to it? 
Do the web sites which link to your page belong to the same content category? 
Since when do the links to your page exist? 
Is the text surrounding the link to your page relevant to the search term "Marketing Research"? 
Your web page 
How many important links from your other pages point to your web page? 
Do the links on your web page point to high quality, topically-related pages? 
How often and how many changes do you make to your web page over time? Is your content up-to-date? 
How often and how many web pages do you add to your web site? 
How long do your visitors spend time on your web page? 
Search engine result page 
Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for 
example Amazon or Wikipedia? 
How many visitors of the search engine result pages click through to your page? 
How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? 
Negative ranking factors (you should be able to say "no" to all the following questions) 
Is your content very similar or a duplicate of existing content? 
Is your server often down when search engine crawlers try to access it? 
Do you link to web sites that do not deserve a link? 
Do you use the same title or meta tags for many web pages? 
Do you overuse the same keyword or key phrase? 
Do you participate in link schemes? 
Do you actively sell links on your web page? 
Do a majority of your backlinks come from low quality or spam sites? 
Does your web page have any spelling or grammar mistakes? 
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Table: Number of keywords 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Marketing Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 0 0 1 1 0 1 1 0 0 0 to 1 
Body Text: 0 107 6 2 9 20 1 0 17 5 0 0 to 107 
H1 Texts: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 
Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 
Page URL: 0 1 0 0 0 1 0 0 1 0 0 0 to 1 
H2-H6 Texts: 0 11 0 0 0 0 0 0 0 1 0 0 to 11 
IMG ALT: 2 0 0 0 0 0 1 0 0 0 0 0 to 1 
Bold Text: 0 2 1 0 0 5 1 0 0 0 0 0 to 5 
SD AT: 0 22 4 0 5 0 0 0 2 5 0 0 to 22 
Outbound AT: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 
SD LU: 0 45 5 0 6 2 0 0 30 4 0 0 to 45 
Outbound LU: 0 1 1 0 4 0 0 0 0 0 0 0 to 4 
Meta Descr.: 0 0 0 0 0 1 0 0 0 0 0 0 to 1 
First Sentence: 0 1 0 0 3 1 0 0 0 0 0 0 to 3 
Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 0 0 1 1 1 2 1 0 0 0 to 2 
Body Text: 3 178 36 4 10 27 22 2 19 9 7 2 to 178 
H1 Texts: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 
Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 
Page URL: 0 1 0 0 0 1 0 0 1 0 1 0 to 1 
H2-H6 Texts: 0 11 0 0 0 0 0 0 0 2 0 0 to 11 
IMG ALT: 4 0 0 0 0 0 3 1 0 0 0 0 to 3 
Bold Text: 1 3 1 0 0 6 3 0 0 0 0 0 to 6 
SD AT: 0 47 18 0 5 3 11 2 3 8 5 0 to 47 
Outbound AT: 1 8 2 0 1 0 0 0 0 0 0 0 to 8 
SD LU: 0 82 37 0 6 6 20 0 30 5 5 0 to 82 
Outbound LU: 1 6 3 0 4 0 0 0 0 0 0 0 to 6 
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Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Meta Descr.: 1 0 0 0 0 1 0 1 0 0 0 0 to 1 
First Sentence: 0 2 1 0 3 2 5 2 0 0 1 0 to 5 
Search term: "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 1 1 1 1 1 1 1 1 2 1 to 2 
Body Text: 2 228 48 27 25 61 9 0 22 21 7 0 to 228 
H1 Texts: 0 1 1 1 0 0 1 0 1 1 1 0 to 1 
Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 
Page URL: 0 1 1 0 0 1 1 0 1 1 1 0 to 1 
H2-H6 Texts: 0 13 4 0 1 0 0 0 1 1 5 0 to 13 
IMG ALT: 2 0 0 0 0 0 2 1 0 0 4 0 to 4 
Bold Text: 0 3 4 0 0 10 3 0 0 14 0 0 to 14 
SD AT: 0 35 18 0 17 0 1 0 4 9 4 0 to 35 
Outbound AT: 0 1 3 0 1 1 0 0 0 0 0 0 to 3 
SD LU: 0 54 43 0 13 2 1 0 37 14 4 0 to 54 
Outbound LU: 0 3 4 0 4 0 0 0 0 0 0 0 to 4 
Meta Descr.: 1 0 0 0 0 2 1 1 0 1 2 0 to 2 
First Sentence: 0 1 1 0 10 1 2 0 0 0 0 0 to 10 
Keywords "Marketing" or "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 2 2 1 1 2 2 2 3 2 1 2 1 to 3 
Body Text: 5 406 84 31 35 88 31 2 41 30 14 2 to 406 
H1 Texts: 0 2 1 1 0 0 1 0 2 1 1 0 to 2 
Domain: 0 0 0 0 2 0 0 0 0 0 0 0 to 2 
Page URL: 0 2 1 0 0 2 1 0 2 1 2 0 to 2 
H2-H6 Texts: 0 24 4 0 1 0 0 0 1 3 5 0 to 24 
IMG ALT: 6 0 0 0 0 0 5 2 0 0 4 0 to 5 
Bold Text: 1 6 5 0 0 16 6 0 0 14 0 0 to 16 
SD AT: 0 82 36 0 22 3 12 2 7 17 9 0 to 82 
Outbound AT: 1 9 5 0 2 1 0 0 0 0 0 0 to 9 
SD LU: 0 136 80 0 19 8 21 0 67 19 9 0 to 136 
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Keywords "Marketing" or "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Outbound LU: 1 9 7 0 8 0 0 0 0 0 0 0 to 9 
Meta Descr.: 2 0 0 0 0 3 1 2 0 1 2 0 to 3 
First Sentence: 0 3 2 0 13 3 7 2 0 0 1 0 to 13 
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Table: Keyword density 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Marketing Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 100% 33% 0% 0% 40% 100% 0% 20% 33% 0% 0% 0% to 100% 
Body Text: 0% 4% 1% 0% 2% 1% 0% 0% 4% 1% 0% 0% to 4% 
H1 Texts: 0% 100% 0% 0% 0% 0% 0% 0% 33% 0% 0% 0% to 100% 
Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% 
Page URL: 0% 67% 0% 0% 0% 100% 0% 0% 29% 0% 0% 0% to 100% 
H2-H6 Texts: 0% 16% 0% 0% 0% 0% 0% 0% 0% 5% 0% 0% to 16% 
IMG ALT: 25% 0% 0% 0% 0% 0% 8% 0% 0% 0% 0% 0% to 8% 
Bold Text: 0% 14% 8% 0% 0% 12% 3% 0% 0% 0% 0% 0% to 14% 
SD AT: 0% 6% 1% 0% 2% 0% 0% 0% 1% 3% 0% 0% to 6% 
Outbound AT: 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 4% 
SD LU: 0% 5% 1% 0% 1% 12% 0% 0% 9% 1% 0% 0% to 12% 
Outbound LU: 0% 2% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 2% 
Meta Descr.: 0% 0% 0% 0% 0% 9% 0% 0% 0% 0% 0% 0% to 9% 
First Sentence: 0% 17% 0% 0% 2% 33% 0% 0% 0% 0% 0% 0% to 33% 
Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 50% 17% 0% 0% 20% 50% 8% 20% 17% 0% 0% 0% to 50% 
Body Text: 2% 3% 2% 0% 1% 1% 2% 4% 2% 1% 1% 0% to 4% 
H1 Texts: 0% 50% 0% 0% 0% 0% 0% 0% 17% 0% 0% 0% to 50% 
Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% 
Page URL: 0% 33% 0% 0% 0% 50% 0% 0% 14% 0% 50% 0% to 50% 
H2-H6 Texts: 0% 8% 0% 0% 0% 0% 0% 0% 0% 5% 0% 0% to 8% 
IMG ALT: 25% 0% 0% 0% 0% 0% 13% 2% 0% 0% 0% 0% to 13% 
Bold Text: 25% 10% 4% 0% 0% 7% 4% 0% 0% 0% 0% 0% to 10% 
SD AT: 0% 6% 3% 0% 1% 11% 7% 13% 1% 2% 1% 0% to 13% 
Outbound AT: 25% 17% 4% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 17% 
SD LU: 0% 4% 2% 0% 1% 18% 9% 0% 5% 1% 2% 0% to 18% 
Outbound LU: 13% 5% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 5% 
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Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Meta Descr.: 5% 0% 0% 0% 0% 5% 0% 3% 0% 0% 0% 0% to 5% 
First Sentence: 0% 17% 8% 0% 1% 33% 5% 11% 0% 0% 2% 0% to 33% 
Search term: "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 50% 17% 17% 7% 20% 50% 8% 10% 17% 10% 22% 7% to 50% 
Body Text: 1% 4% 3% 2% 3% 1% 1% 0% 3% 2% 1% 0% to 4% 
H1 Texts: 0% 50% 50% 8% 0% 0% 20% 0% 17% 14% 50% 0% to 50% 
Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% 
Page URL: 0% 33% 33% 0% 0% 50% 33% 0% 14% 13% 50% 0% to 50% 
H2-H6 Texts: 0% 10% 5% 0% 17% 0% 0% 0% 4% 3% 3% 0% to 17% 
IMG ALT: 13% 0% 0% 0% 0% 0% 8% 2% 0% 0% 2% 0% to 8% 
Bold Text: 0% 10% 17% 0% 0% 12% 4% 0% 0% 22% 0% 0% to 22% 
SD AT: 0% 5% 3% 0% 3% 0% 1% 0% 1% 2% 1% 0% to 5% 
Outbound AT: 0% 2% 6% 0% 1% 20% 0% 0% 0% 0% 0% 0% to 20% 
SD LU: 0% 3% 3% 0% 2% 6% 0% 0% 6% 2% 1% 0% to 6% 
Outbound LU: 0% 3% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 3% 
Meta Descr.: 5% 0% 0% 0% 0% 9% 5% 3% 0% 7% 10% 0% to 10% 
First Sentence: 0% 8% 8% 0% 3% 17% 2% 0% 0% 0% 0% 0% to 17% 
Keywords "Marketing" or "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 50% 17% 8% 4% 20% 50% 8% 15% 17% 5% 11% 4% to 50% 
Body Text: 2% 3% 2% 1% 2% 1% 1% 2% 2% 1% 1% 1% to 3% 
H1 Texts: 0% 50% 25% 4% 0% 0% 10% 0% 17% 7% 25% 0% to 50% 
Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% 
Page URL: 0% 33% 17% 0% 0% 50% 17% 0% 14% 6% 50% 0% to 50% 
H2-H6 Texts: 0% 9% 3% 0% 8% 0% 0% 0% 2% 4% 1% 0% to 9% 
IMG ALT: 19% 0% 0% 0% 0% 0% 10% 2% 0% 0% 1% 0% to 10% 
Bold Text: 13% 10% 10% 0% 0% 9% 4% 0% 0% 11% 0% 0% to 11% 
SD AT: 0% 5% 3% 0% 2% 5% 4% 6% 1% 2% 1% 0% to 6% 
Outbound AT: 13% 10% 5% 0% 1% 10% 0% 0% 0% 0% 0% 0% to 10% 
SD LU: 0% 4% 3% 0% 1% 12% 5% 0% 5% 1% 1% 0% to 12% 
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Keywords "Marketing" or "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Outbound LU: 6% 4% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 4% 
Meta Descr.: 5% 0% 0% 0% 0% 7% 3% 3% 0% 3% 5% 0% to 7% 
First Sentence: 0% 13% 8% 0% 2% 25% 3% 5% 0% 0% 1% 0% to 25% 
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Table: Keyword position 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Search term: "Marketing Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 n/a n/a 8 1 n/a 18 25 n/a n/a n/a to 25 
Body Text: n/a 1 1,098 5,011 85 28 6,493 n/a 1,817 4,750 n/a n/a to 6,493 
H1 Texts: n/a 1 n/a n/a n/a n/a n/a n/a 25 n/a n/a n/a to 25 
Domain: n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 1 
Page URL: n/a 6 n/a n/a n/a 1 n/a n/a 31 n/a n/a n/a to 31 
H2-H6 Texts: n/a 18 n/a n/a n/a n/a n/a n/a n/a 242 n/a n/a to 242 
IMG ALT: 1 n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a to 1 
Bold Text: n/a 10 17 n/a n/a 1 334 n/a n/a n/a n/a n/a to 334 
SD AT: n/a 900 765 n/a 68 n/a n/a n/a 1,514 1,758 n/a n/a to 1,758 
Outbound AT: n/a 520 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 520 
SD LU: n/a 1,407 242 n/a 47 34 n/a n/a 2,381 3,917 n/a n/a to 3,917 
Outbound LU: n/a 181 192 n/a 48 n/a n/a n/a n/a n/a n/a n/a to 192 
Meta Descr.: n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a to 1 
First Sentence: n/a 1 n/a n/a 81 24 n/a n/a n/a n/a n/a n/a to 81 
Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 1 1 n/a n/a 8 1 68 18 25 n/a n/a n/a to 68 
Body Text: 323 1 87 3,069 85 15 123 29 1,817 1,209 47 1 to 3,069 
H1 Texts: n/a 1 n/a n/a n/a n/a n/a n/a 25 n/a n/a n/a to 25 
Domain: n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 1 
Page URL: n/a 6 n/a n/a n/a 1 n/a n/a 31 n/a 1 n/a to 31 
H2-H6 Texts: n/a 18 n/a n/a n/a n/a n/a n/a n/a 1 n/a n/a to 18 
IMG ALT: 1 n/a n/a n/a n/a n/a 1 95 n/a n/a n/a n/a to 95 
Bold Text: 9 10 17 n/a n/a 1 334 n/a n/a n/a n/a n/a to 334 
SD AT: n/a 19 19 n/a 68 11 102 28 1,514 281 36 n/a to 1,514 
Outbound AT: 11 24 62 n/a 748 n/a n/a n/a n/a n/a n/a n/a to 748 
SD LU: n/a 6 6 n/a 47 14 192 n/a 2,381 2,217 46 n/a to 2,381 
Outbound LU: 30 23 192 n/a 48 n/a n/a n/a n/a n/a n/a n/a to 192 
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Search term: "Marketing" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Meta Descr.: 9 n/a n/a n/a n/a 1 n/a 95 n/a n/a n/a n/a to 95 
First Sentence: n/a 1 84 n/a 81 12 117 27 n/a n/a 44 n/a to 117 
Search term: "Research" 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 11 11 8 59 18 11 8 28 35 8 1 1 to 59 
Body Text: 272 11 8 1,901 95 38 374 n/a 1,069 175 635 n/a to 1,901 
H1 Texts: n/a 11 8 59 n/a n/a 8 n/a 35 8 8 n/a to 59 
Domain: n/a n/a n/a n/a 10 n/a n/a n/a n/a n/a n/a n/a to 10 
Page URL: n/a 16 13 n/a n/a 11 17 n/a 41 10 17 n/a to 41 
H2-H6 Texts: n/a 28 34 n/a 1 n/a n/a n/a 1 252 269 n/a to 269 
IMG ALT: 11 n/a n/a n/a n/a n/a 11 82 n/a n/a 240 n/a to 240 
Bold Text: n/a 1 8 n/a n/a 11 232 n/a n/a 37 n/a n/a to 232 
SD AT: n/a 797 161 n/a 78 n/a 340 n/a 920 130 599 n/a to 920 
Outbound AT: n/a 530 13 n/a 77 13 n/a n/a n/a n/a n/a n/a to 530 
SD LU: n/a 1,292 252 n/a 56 44 533 n/a 268 117 1,691 n/a to 1,691 
Outbound LU: n/a 169 70 n/a 58 n/a n/a n/a n/a n/a n/a n/a to 169 
Meta Descr.: 49 n/a n/a n/a n/a 11 18 82 n/a 11 1 n/a to 82 
First Sentence: n/a 11 8 n/a 91 34 354 n/a n/a n/a n/a n/a to 354 
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Table: Number of words 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 2 6 6 14 5 2 12 10 6 10 9 2 to 14 
Body Text: 168 6,074 1,839 1,409 769 4,839 1,206 52 848 1,175 864 52 to 6,074 
H1 Texts: 0 2 2 13 1 0 5 0 6 7 2 0 to 13 
Domain: 2 2 2 2 1 1 1 2 2 1 1 1 to 2 
Page URL: 0 3 3 5 0 2 3 0 7 8 2 0 to 8 
H2-H6 Texts: 0 136 80 56 6 0 4 0 24 39 185 0 to 185 
IMG ALT: 16 8 6 16 2 6 24 64 57 8 168 2 to 168 
Bold Text: 4 29 24 0 0 86 70 0 0 65 0 0 to 86 
SD AT: 36 775 727 285 506 28 161 16 371 406 357 16 to 775 
Outbound AT: 4 46 49 45 111 5 2 14 9 0 27 0 to 111 
SD LU: 27 1,893 1,601 601 887 34 226 13 664 795 340 13 to 1,893 
Outbound LU: 8 116 116 114 513 7 17 64 29 0 85 0 to 513 
Meta Descr.: 20 0 0 0 0 22 20 37 0 15 20 0 to 37 
First Sentence: 3 12 12 55 340 6 106 19 76 13 46 6 to 340 
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SEO, LLC Internet Competitive Analysis Research and 
Advice 
7/17/2014 
Table: Number of characters 
This chapter lists the analyzed keyword ranking factors in tabular form. 
(AT = anchor text, LU = link URL, SD = same domain.) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Document Title: 18 53 50 98 37 18 94 68 42 68 69 18 to 98 
Body Text: 1,163 41,781 12,488 9,142 5,418 30,809 7,179 364 5,753 8,106 5,302 364 to 
41,781 
H1 Texts: 0 18 15 88 4 0 41 0 42 43 15 0 to 88 
Domain: 7 12 12 10 17 8 5 14 8 6 12 5 to 17 
Page URL: 0 23 20 29 0 18 24 0 48 44 24 0 to 48 
H2-H6 Texts: 0 797 440 327 42 0 19 0 164 339 1,068 0 to 1,068 
IMG ALT: 132 61 63 109 10 41 158 423 408 53 945 10 to 945 
Bold Text: 29 109 129 0 0 719 422 0 0 446 0 0 to 719 
SD AT: 239 5,337 5,079 1,613 3,427 225 1,129 124 2,499 2,783 2,152 124 to 5,337 
Outbound AT: 37 594 467 309 730 29 12 91 66 0 195 0 to 730 
SD LU: 195 10,996 10,321 3,711 5,337 227 1,754 112 4,826 8,016 2,343 112 to 
10,996 
Outbound LU: 60 853 757 733 3,545 47 141 469 242 0 687 0 to 3,545 
Meta Descr.: 145 0 0 0 0 167 150 259 0 93 148 0 to 259 
First Sentence: 23 95 92 366 2,514 41 776 154 566 68 336 41 to 2,514 
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Table: Ranking factors digest 
This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been 
abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) 
Digest 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
Number of backlinks according to these data providers (the more the better) 
Alexa: 48 1,907k 1,907k 176k 302 855 69 5 40k 20k 30k 5 to 1,907k 
SEOprofiler: 92 n/a n/a n/a 519 2k 71 9 n/a 38k 58k 9 to 58k 
Mentions on social sites (the more the better) 
Delicious.com: 0 0 0 0 0 0 0 0 0 0 0 all 0 
Facebook 
1 142k 142k 97k 29 628 80 10 128 119k 18k 10 to 142k 
Mentions: 
Google +1: 0 14 11 0 755 3 0 17 1 0 0 0 to 755 
Twitter 
2 412 412 31k 39 149 7 5 17 52k 39k 5 to 52k 
Tweets: 
Other ranking factors results (the older or the lower the better) 
Web Site Age: Oct 
1994 
Jan 
2001 
Jan 
2001 
May 
1994 
May 
2001 
Feb 
2000 
Oct 
1999 
n/a Sep 
1985 
Mar 
1998 
Oct 
1994 
Sep 1985 to 
May 2001 
Server Speed: 6.63s 1.70s 1.70s 2.14s 3.24s 1.38s 0.91s n/a 0.80s 0.71s 2.22s 0.71s to 
3.24s 
Alexa Traffic 
Rank: 
636k 6 6 251 370k 100k 923k 15,389 
k 
4k 175 724 6 to 15,389k 
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Marketing research home page advice

  • 1. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 7/17/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 http://splinternetmarketing.com/default.asp http://twitter.splinternetmarketing.com http://facebook.splinternetmarketing.com http://youtube.splinternetmarketing.com This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba www.SplinternetMarketing.com 1 of 59 http://SplinternetMarketing.com/default.asp
  • 2. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Report overview This report helps you to optimize the web page "http://ams-inc.com/" for a high ranking on Google.com (without Places) for the search term "Marketing Research". Your web page http://ams-inc.com/ Title: Marketing Research Description: Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. Founded in 1989 with roots Your competitors for the search term "Marketing Research" on Google.com (without Places) 1 http://en.wikipedia.org/wiki/Marketing_research Title: Marketing research - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://en.wikipedia.org/wiki/Market_research Title: Market research - Wikipedia, the free encyclopedia Description: [No meta description available.] 3 http://online.wsj.com/article/PR-CO-20140717-905720.html Title: Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork Agency, AIP - WSJ.com Description: [No meta description available.] 4 http://www.marketingresearch.org/ Title: Home | Marketing Research Association Created by SEO, LLC dba www.SplinternetMarketing.com 2 of 59 http://SplinternetMarketing.com/default.asp
  • 3. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Your competitors for the search term "Marketing Research" on Google.com (without Places) Description: [No meta description available.] 5 http://www.quickmba.com/marketing/research/ Title: Marketing Research Description: Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results. 6 http://www.fastf.com/services/market-research.htm Title: Market Research and Competitive Market Intelligence - Fast Forward Marketing in Tampa, Florida Description: Utilizing market research, surveys, and competitive intelligence, FastF can help you make better decisions, attract more customers, and increase sales 7 http://www.decision-point.net/ Title: Decision Point | Marketing Research, Marketing Strategy | Madison WI Description: Make better decisions with Decision Point. At Decision Point, our combination of research and marketing expertise enables us to identify meaningful consumer insights-insights that can shape your social media platform, new product pipeline, or brand strategy. 8 http://bus.wisc.edu/centers/ac-nielsen-center-for-marketing-research Title: A.C. Nielsen Center For Marketing Research Description: [No meta description available.] 9 http://www.indeed.com/q-Market-Research-Analyst-l-Madison,-WI-jobs.html Title: Market Research Analyst Jobs, Employment in Madison, WI | Indeed.com Description: 20 Market Research Analyst Jobs available in Madison, WI on Indeed.com. one search. all jobs. Created by SEO, LLC dba www.SplinternetMarketing.com 3 of 59 http://SplinternetMarketing.com/default.asp
  • 4. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Your competitors for the search term "Marketing Research" on Google.com (without Places) 10 http://www.entrepreneur.com/marketing/marketresearch/ Title: Researching Your Business Market | Market Research | Entrepreneur.com Description: Researching your business market is essential for business success. Entrepreneur.com provides you with a complete guide on business market research. Analyzed search terms 1. Marketing Research 2. Marketing 3. Research Top 10 Ranking Requirements Score™ 66% The Top 10 Ranking Requirements Score™ of 66% means that the web page ams-inc.com meets only 66% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Marketing Research". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC dba www.SplinternetMarketing.com 4 of 59 http://SplinternetMarketing.com/default.asp
  • 5. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 94 ranking factors passed 25 ranking factors failed Essential (weighted most): 18 5 Very Important: 9 0 Important: 24 12 Moderately Important: 35 6 Slightly Important: 8 2 Total: 94 25 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC dba www.SplinternetMarketing.com 5 of 59 http://SplinternetMarketing.com/default.asp
  • 6. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Created by SEO, LLC dba www.SplinternetMarketing.com 6 of 59 http://SplinternetMarketing.com/default.asp
  • 7. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Marketing Research" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Marketing research - Wikipedia, the free encyclopedia 2 Market research - Wikipedia, the free encyclopedia 3 Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork Agency, AIP - WSJ.com 4 Home | Marketing Research Association 5 Marketing Research 6 Market Research and Competitive Market Intelligence - Fast Forward Marketing in Tampa, Florida 7 Decision Point | Marketing Research, Marketing Strategy | Madison WI 8 A.C. Nielsen Center For Marketing Research 9 Market Research Analyst Jobs, Employment in Madison, WI | Indeed.com 10 Researching Your Business Market | Market Research | Entrepreneur.com Your contents Marketing Research Advice for your document title Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 100% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 50% 50% OK OK Search term: "Research" Competitors Your Site Advice Number of keywords: 1 to 2 1 You could use the search term "Research" more than once but < Created by SEO, LLC dba www.SplinternetMarketing.com 7 of 59 http://SplinternetMarketing.com/default.asp
  • 8. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your document title Search term: "Marketing Research" this is optional. Keyword density: 7% to 50% 50% OK OK Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 1 to 3 2 OK OK Keyword density: 4% to 50% 50% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 8 of 59 http://SplinternetMarketing.com/default.asp
  • 9. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 48 92 92 To Site 1: 1,907,050 n/a 1,907,050 To Site 2: 1,907,050 n/a 1,907,050 To Site 3: 175,768 n/a 175,768 To Site 4: 302 519 519 To Site 5: 855 1,546 1,546 To Site 6: 69 71 71 To Site 7: 5 9 9 To Site 8: 39,689 n/a 39,689 To Site 9: 20,055 38,164 38,164 To Site 10: 29,708 57,932 57,932 Range: 5 to 1,907,050 9 to 57,932 9 to 1,907,050 Advice for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 412,779, the link popularity of your web page is 92. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. << Created by SEO, LLC dba www.SplinternetMarketing.com 9 of 59 http://SplinternetMarketing.com/default.asp
  • 10. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity applied marketing science 30.7% applied marketing science, inc. 8.0% www.ams-inc.com 5.7% "idea generation, creativity, and incentives" 5.7% http://www.ams-inc.com 3.4% www.ams-inc.com/ 3.4% ams-inc.com 2.3% the “one right way” to gather the voice of the customer 2.3% here 2.3% website 2.3% bob klein 1.1% you are what you measure 1.1% applied marketing science (ams): voice of the customer and qfd... 1.1% “idea generation, creativity, and incentives” 1.1% tex output 2006.10.13:1214 1.1% ams 1.1% getting emotional: using vocalyst® to link functional … 1.1% michelle harris 1.1% applied marketing science: idealyst® 1.1% http://www.ams-inc.com/npd/idealyst.asp 1.1% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site "Idea Generation, http://www.ams-inc.com/pdf/Toubia_Marketing Creativity, and Science.pdf http://www.quickiwiki.com/en/Brainstorming Created by SEO, LLC dba www.SplinternetMarketing.com 10 of 59 http://SplinternetMarketing.com/default.asp
  • 11. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Incentives" [no anchor text, usually images] http://ams-inc.com/innovation/ http://www.q1productions.com/conferencepost/ device-product-development-management/spon sors/ [no anchor text, usually images] http://www.ams-inc.com/ http://events.roundtable.com/Event_Center/Cus tNeeds/CustNeeds07_pdcbfast.html [no anchor text, usually images] http://www.ams-inc.com/ http://scpdnet.org/2014-Conference/exhibitors.h tm [no anchor text, usually images] http://www.ams-inc.com/ http://www.quirks.com/directory/moderator/deta ils.aspx?cid=10272&as=3 Applied Marketing Science (AMS): Voice of the Customer and QFD... http://www.ams-inc.com/ http://www.allrewardedsurveys.com/surveysonli ne/20/how-is-marketing-research-used.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/14-things-of-note-from-fei-14.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/call-for-presenters-now-open-foresight.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/creative-leadership-from-inside-out.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/customer-centricity-in-crowded-markets.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/daniel-pinks-keynote.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/disrupting-brands-webinar-encore.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/disrupting-organizational-culture.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/disrupting-status-quo-one-on-one.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/diversity-breeds-creativity.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/exploiting-chaos-free-book-on-how-to.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/fei-recap-positive-psychology-in.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/human-centered-design-thinking.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/idea-diversity.html Created by SEO, LLC dba www.SplinternetMarketing.com 11 of 59 http://SplinternetMarketing.com/default.asp
  • 12. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/inside-torontos-most-innovative.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei14-techniques-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-colin-nelson-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-david-jensen-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-heidi-hattendorf-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei2014-interview-with.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-marla-hetzel-and.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-michelle-james-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-panel-on-building.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-scott-millward-on.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/live-from-fei-2014-tom-graznow-and.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/prepare-for-future-of-financial.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/really-rapid-prototyping-corning-tries.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/seeing-and-telling-your-innovation.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/sikorsky-innovations-cracks-code-of.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/start-up-secrets.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/strategic-innovation-and-executive.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/sustainable-solutions-for-changing-world.htm l Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/the-neuropsychology-of-creativity-and.html Applied Marketing http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ Created by SEO, LLC dba www.SplinternetMarketing.com 12 of 59 http://SplinternetMarketing.com/default.asp
  • 13. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Science 05/the-neuropsychology-of-creativity-and_13.ht ml Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/the-science-of-fun-play-and-humor.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 05/whats-next-seeing-and-shaping-future.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/can-money-buy-innovation.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/can-money-buy-innovation.html?showComm ent=1401912813856 Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/culture-feasts-on-innovation-heres-what.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/how-to-navigate-key-barriers-and.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/improving-patient-physician.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/improving-patient-physician.html?showCom ment=1401913341513 Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/leading-for-innovation-in-extreme.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014/ 06/too-old-to-drive-google-to-rescue.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014_ 06_01_archive.html Applied Marketing Science http://www.ams-inc.com/ http://frontendofinnovationblog.iirusa.com/2014_ 07_01_archive.html Applied Marketing Science http://www.ams-inc.com/ http://www.advertisebest.com/market-research/ market-research-suppliers/1.html Applied Marketing Science http://www.ams-inc.com/ http://www.inonesearch.com/?cid=0000027608 6 Applied Marketing Science http://www.ams-inc.com/ http://www.logistica.pl/katalog/firmy/strona_7.ht ml Applied Marketing Science http://www.ams-inc.com/index_npd.asp http://www.pim.pdma.org/index.php?mo=cm&o p=ld&fid=201 Applied Marketing Science, Inc. http://www.ams-inc.com/ http://events.roundtable.com/Event_Center/Cus tNeeds/CustNeeds07_amsbfast.html Applied Marketing Science, Inc. http://www.ams-inc.com/innovation http://onsitecomputerrepairtech.com/applied-m arketing-science-supports-google-in-research-a Created by SEO, LLC dba www.SplinternetMarketing.com 13 of 59 http://SplinternetMarketing.com/default.asp
  • 14. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site bout-women-in-digitaljournal-com-2/ GETTING EMOTIONAL: Using VOCALYST® To Link Functional … http://www.ams-inc.com/pdf/BodyWashCaseSt udy.pdf http://www.bestacnebodywash.net/acne/acne-3 5 GETTING EMOTIONAL: Using VOCALYST® To Link Functional … http://www.ams-inc.com/pdf/BodyWashCaseSt udy.pdf http://www.bestacnebodywash.net/acne/body-a cne-dark-skin GETTING EMOTIONAL: Using VOCALYST® To Link Functional … http://www.ams-inc.com/pdf/BodyWashCaseSt udy.pdf http://www.bestacnebodywash.net/acne/cetaph il-body-wash GETTING EMOTIONAL: Using VOCALYST® To Link Functional … http://www.ams-inc.com/pdf/BodyWashCaseSt udy.pdf http://www.bestacnebodywash.net/tag/dove-bod y-wash http://www.ams-inc.co m http://www.ams-inc.com/ http://onsitecomputerrepairtech.com/applied-m arketing-science-supports-google-in-research-a bout-women-in-digitaljournal-com/ http://www.ams-inc.co m http://www.ams-inc.com/ http://www.innovationexcellence.com/communit y/780-bob-klein/profile http://www.ams-inc.co m http://www.ams-inc.com/ http://www.innovationexcellence.com/communit y/781-gerry-katz/profile http://www.ams-inc.co m http://www.ams-inc.com/ http://www.innovationexcellence.com/communit y/789-steve-gaskin/profile http://www.ams-inc.co m http://www.ams-inc.com/ http://www.innovationexcellence.com/communit y/790-andrew-wilson/profile http://www.ams-inc.co m http://www.ams-inc.com/ http://www.national-experts.com/Members2/wit ness.asp?d_memnum=11557&d_lnum=1 http://www.ams-inc.co m/index_npd.asp http://www.ams-inc.com/index_npd.asp http://www.innovationexcellence.com/communit y/1996-john-burns/profile Marketing Research - Ams Inc http://ams-inc.com/ http://www.a2f.net/main/index.php?page=68&c md=1&ss=marketing&rpp=10&hidesummary=0 Small Data http://www.ams-inc.com/npd/voc.asp http://smartdatacollective.com/davidmsmith/468 40/uncanny-valley-big-data Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/3CCCs%20Ltd Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/A%20Busy%20Bookkeeper%20LLC Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant Created by SEO, LLC dba www.SplinternetMarketing.com 14 of 59 http://SplinternetMarketing.com/default.asp
  • 15. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site s/Arthur%20Riley%20Packaging%20Consultan t%20Int Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Benevon Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Communique%20Productions%20Inc Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Creative%20Labs%20India Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Deborah%20J%20MayhewAssociates Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/EngineCreative Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Excel%20Software Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/FSC%20Inc%20Consulting%20Engineers Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Grasp%20Technologies%20Pvt%20Ltd Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Imagineering%20Partners%20Incorporated Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Khuzaie%20Associates Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Kingsway%20business%20consultants%20lt d Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Makesense%20Consultants Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/MS%20IT%20Solution%20Ltd Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Nunberg%20Associates Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Saber%20Solutions Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Sam%20McGowan%20Design Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Sem%20Security%20Management Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/SumptionWyland Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant Created by SEO, LLC dba www.SplinternetMarketing.com 15 of 59 http://SplinternetMarketing.com/default.asp
  • 16. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site s/The%20HandsOn%20Group Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/The%20Inspired%20Agency Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Thomson%20Ecology Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/TRUST%20IT Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Valintry Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/XCEO%20Inc Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/YLSUNSHINE%20LTD Website http://www.ams-inc.com/ http://www.consultancyregister.com/consultant s/Ziff%20Energy%20Group www.ams-inc.com http://www.ams-inc.com/ https://www.greenbook.org/company/Applied-M arketing-Science Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Marketing Research" in their anchor texts. The more links to your web site contain "Marketing Research" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. < At least 10% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK At least 20% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK At least 40% of the analyzed backlink anchor texts contain the search term "Marketing Research". This is good. OK Less than 60% of the analyzed backlink anchor texts contain the search term "Marketing Research". You must << increase the number of backlinks or anchor texts that contain that search term. Less than 80% of the analyzed backlink anchor texts contain the search term "Marketing Research". You must increase the number of backlinks or anchor texts that contain that search term. << Created by SEO, LLC dba www.SplinternetMarketing.com 16 of 59 http://SplinternetMarketing.com/default.asp
  • 17. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Digg Instagram LinkedIn (781) 250-6300 inquiry@ams-inc.com About AMS Overview Our Team What We Do Insights for Innovation Consumer Surveys for Litigation News & Events Join Our Team Contact Contact Insights for Innovation Contact Litigation Support Market Research, Consulting and Expert Insight Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to help our clients find insights to make important decisions. 2014 © Applied Marketing Science Sitemap | Privacy Policy 303 Wyman Street, Waltham, MA 02451 | Phone 781.250.6300 | Fax 781.684.0075 | inquiry@ams-inc.com Back to Top Marketing Automation Platform Advice for your body text Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 107 0 You should use the search term "Marketing Research" at least once. << Keyword density: 0% to 4% 0% You should increase the keyword density for the search term "Marketing Research". << Number of words: 52 to 6,074 168 OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 2 to 178 3 OK OK Keyword density: 0% to 4% 2% OK OK Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 228 2 OK OK Keyword density: 0% to 4% 1% OK OK Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 2 to 406 5 OK OK Keyword density: 1% to 3% 2% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 17 of 59 http://SplinternetMarketing.com/default.asp
  • 18. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://ams-inc.com/ Wednesday, October 12, 1994 1 http://en.wikipedia.org/wiki/Marketing_research Saturday, January 13, 2001 2 http://en.wikipedia.org/wiki/Market_research Saturday, January 13, 2001 3 http://online.wsj.com/article/PR-CO-20140717-905720. html Thursday, May 26, 1994 4 http://www.marketingresearch.org/ Saturday, May 19, 2001 (newest domain) 5 http://www.quickmba.com/marketing/research/ Saturday, February 12, 2000 6 http://www.fastf.com/services/market-research.htm Friday, October 08, 1999 7 http://www.decision-point.net/ n/a 8 http://bus.wisc.edu/centers/ac-nielsen-center-for-mark eting-research Monday, September 30, 1985 (oldest domain) 9 http://www.indeed.com/q-Market-Research-Analyst-l-M adison,-WI-jobs.html Monday, March 30, 1998 10 http://www.entrepreneur.com/marketing/marketresearc h/ Tuesday, October 11, 1994 Range Monday, September 30, 1985 to Saturday, May 19, 2001 Advice for the web site age Your web site is about 20 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 18 of 59 http://SplinternetMarketing.com/default.asp
  • 19. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents [not used] Advice for your H1 headline texts Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 19 of 59 http://SplinternetMarketing.com/default.asp
  • 20. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Marketing_research 2 en wikipedia http://en.wikipedia.org/wiki/Market_research 3 online wsj http://online.wsj.com/article/PR-CO-20140717-905720.ht ml 4 marketingresearch http://www.marketingresearch.org/ 5 quickmba http://www.quickmba.com/marketing/research/ 6 fastf http://www.fastf.com/services/market-research.htm 7 decision point http://www.decision-point.net/ 8 bus wisc http://bus.wisc.edu/centers/ac-nielsen-center-for-marketi ng-research 9 indeed http://www.indeed.com/q-Market-Research-Analyst-l-Ma dison,-WI-jobs.html 10 entrepreneur http://www.entrepreneur.com/marketing/marketresearch/ Your contents ams inc (Domain name: "ams-inc.com") Advice for the domain name The domain name ams-inc.com does not contain the search term "Marketing Research". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "Marketing Research". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC dba www.SplinternetMarketing.com 20 of 59 http://SplinternetMarketing.com/default.asp
  • 21. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Marketing research http://en.wikipedia.org/wiki/Marketing_research 2 wiki Market research http://en.wikipedia.org/wiki/Market_research 3 article PR CO 20140717 905720 http://online.wsj.com/article/PR-CO-20140717-905720.ht ml 4 [no words] http://www.marketingresearch.org/ 5 marketing research http://www.quickmba.com/marketing/research/ 6 services market research http://www.fastf.com/services/market-research.htm 7 [no words] http://www.decision-point.net/ 8 centers ac nielsen center for marketing research http://bus.wisc.edu/centers/ac-nielsen-center-for-marketi ng-research 9 q Market Research Analyst l Madison, WI jobs http://www.indeed.com/q-Market-Research-Analyst-l-Ma dison,-WI-jobs.html 10 marketing marketresearch http://www.entrepreneur.com/marketing/marketresearch/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 21 of 59 http://SplinternetMarketing.com/default.asp
  • 22. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your page URL Search term: "Marketing Research" Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 22 of 59 http://SplinternetMarketing.com/default.asp
  • 23. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 1 0 2 3 To Site 1: 0 141,659 14 412 142,085 To Site 2: 0 141,659 11 412 142,082 To Site 3: 0 97,244 0 30,582 127,826 To Site 4: 0 29 755 39 823 To Site 5: 0 628 3 149 780 To Site 6: 0 80 0 7 87 To Site 7: 0 10 17 5 32 To Site 8: 0 128 1 17 146 To Site 9: 0 118,724 0 52,253 170,977 To Site 10: 0 18,185 0 38,670 56,855 Range: all 0 1 to 141,659 0 to 755 2 to 52,253 32 to 170,977 Advice for the mentions on social sites There are too few web pages that link to your web site "ams-inc.com". You should increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC dba www.SplinternetMarketing.com 23 of 59 http://SplinternetMarketing.com/default.asp
  • 24. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range 6.63s 1.70s 1.70s 2.14s 3.24s 1.38s 0.91s n/a 0.80s 0.71s 2.22s 0.71s to 3.24s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range very slow: bottom 5% average: top 50% average: top 50% slow: bottom 35% slow: bottom 20% fast: top 40% very fast: top 20% n/a very fast: top 10% very fast: top 15% slow: bottom 35% slow: bottom 20% to very fast: top 10% Advice for the server speed The faster your web site, the better it could be for your rankings on Google.com (without Places). Your web site appears to be slow so you should contact or even switch your web hosting provider. << Created by SEO, LLC dba www.SplinternetMarketing.com 24 of 59 http://SplinternetMarketing.com/default.asp
  • 25. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents [not used] Advice for your H2-H6 headline texts Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 16% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 13 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 17% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 24 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 9% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 25 of 59 http://SplinternetMarketing.com/default.asp
  • 26. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. Marketing Research http://ams-inc.com/wp-content/uploads/2014/04/ams-log o13.png 2. home012 http://ams-inc.com/wp-content/uploads/2014/03/home01 2.jpg 3. Marketing Insights for New Product Innovation /wp-content/uploads/2014/03/button-innovation.png 4. Marketing Research Litigation Support /wp-content/uploads/2014/03/button-litigation.png 5. Marketing Automation Tool https://vlog.leadformix.com/bf/bf.php Advice for your IMG ALT attributes Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 2 Use the search term "Marketing Research" at most once. << Keyword density: 0% to 8% 25% The keyword density is too high. It should be 8% at maximum. Consider adding more text to lower the keyword density. << Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 4 Use the search term "Marketing" at most 3 times. << Keyword density: 0% to 13% 25% The keyword density is too high. It should be 13% at maximum. Consider adding more text to lower the keyword density. << Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 8% 13% The keyword density is too high. It should be 8% at maximum. Consider adding more text to lower the keyword density. << Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 5 6 Use the keywords "Marketing" or "Research" at most 5 times. << Created by SEO, LLC dba www.SplinternetMarketing.com 26 of 59 http://SplinternetMarketing.com/default.asp
  • 27. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your IMG ALT attributes Search term: "Marketing Research" Keyword density: 0% to 10% 19% The keyword density for the keywords "Marketing" or "Research" is too high. It should be 10% at maximum. Consider adding more text to lower the keyword density for these words. << Created by SEO, LLC dba www.SplinternetMarketing.com 27 of 59 http://SplinternetMarketing.com/default.asp
  • 28. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .org .org .com .org .com .com .net .edu .com .com Advice for the top level domain of your web site Your web site URL ams-inc.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 28 of 59 http://SplinternetMarketing.com/default.asp
  • 29. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Research Marketing research does not cite any references or sources ^ ^ ^ ^ a b ^ 12 ^ 4 ^ ^ a b c ^ Marketing Marketing research 2 Market research marketing research Market information Market segmentation Market trends SWOT Analysis ^ ^ ^ ^ ^ 13 ^ ^ ^ Market research Research 3 [not used] 4 [not used] 5 Marketing Research Marketing Research vs. Market Research The Value of Information The Marketing Research Process Problem Definition Research Design Exploratory research Descriptive research Causal research Data Types and Sources Questionnaire Design Measurement Scales Nominal Ordinal Interval Ratio Validity and Reliability Attitude Measurement Sampling Plan Data Collection Data Analysis - Preliminary Steps Conjoint Analysis Hypothesis Testing T [and 320 additional characters] 6 surveys competive analysis market assessments KNOW ARE Here's what we mean… The benefits of knowing your market's needs & wants... WHO Click here for an interesting case studies from clients There are many reasons for doing market research... Market research can also tell you… VITAL you can make a lot of money FAST FORWARD offers marketing research with a plus! 813-251-0043 websites internet marketing other marketing services company 7 [not used] 8 [not used] 9 relevance Upload your resume market research analysts analysts American Family Insurance Research analyst research Doostang all jobs Analyst market research research Analyst Analyst Analyst Analyst Analyst Analyst Research Analyst Analyst Analyst Market Analyst Market Doostang Market Research Analyst market research market research Doostang Market Research market research research market research Doostang Market Research Analyst jobs in Madison, WI 1 Related Forums: Salaries in Madison, WI: 10 [not used] Your contents Applied Marketing Science AMS Advice for your bold body text Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Marketing Research" at least < Created by SEO, LLC dba www.SplinternetMarketing.com 29 of 59 http://SplinternetMarketing.com/default.asp
  • 30. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your bold body text Search term: "Marketing Research" once but this is optional. Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 10% 25% The keyword density is too high. It should be 10% at maximum. Consider adding more text to lower the keyword density. << Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 14 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 16 1 OK OK Keyword density: 0% to 11% 13% The keyword density for the keywords "Marketing" or "Research" is too high. It should be 11% at maximum. Consider adding more text to lower the keyword density for these words. << Created by SEO, LLC dba www.SplinternetMarketing.com 30 of 59 http://SplinternetMarketing.com/default.asp
  • 31. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://ams-inc.com/ Rank #636,278 1 http://en.wikipedia.org/wiki/Marketing_research Rank #6 (most visitors of the competitors) 2 http://en.wikipedia.org/wiki/Market_research Rank #6 (most visitors of the competitors) 3 http://online.wsj.com/article/PR-CO-20140717-905720. html Rank #251 4 http://www.marketingresearch.org/ Rank #369,912 5 http://www.quickmba.com/marketing/research/ Rank #100,231 6 http://www.fastf.com/services/market-research.htm Rank #923,343 7 http://www.decision-point.net/ Rank #15,389,498 (least visitors of the competitors) 8 http://bus.wisc.edu/centers/ac-nielsen-center-for-mark eting-research Rank #4,358 9 http://www.indeed.com/q-Market-Research-Analyst-l-M adison,-WI-jobs.html Rank #175 10 http://www.entrepreneur.com/marketing/marketresearc h/ Rank #724 Range 6 to 15,389,498 (average rank: #1,678,850) Advice for the number of visitors to your site Although your web site ams-inc.com appears to attract more visitors than the average of your competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC dba www.SplinternetMarketing.com 31 of 59 http://SplinternetMarketing.com/default.asp
  • 32. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. Digg /innovation/ 2. Instagram /litigation/ 3. [empty] / 4. Overview /overview-main/ 5. Our Team /our-team/ 6. Insights for Innovation /innovation/ 7. Consumer Surveys for Litigation /litigation/ 8. News & Events /news-and-events/ 9. Join Our Team /join-our-team/ 10. Contact Insights for Innovation /innovation/contact-us/ 11. Contact Litigation Support /litigation/contact-us/ 12. [empty] /innovation/ 13. Insights for Innovation /innovation/ 14. [empty] /litigation/ 15. Litigation Support /litigation/ 16. Sitemap /sitemap/ 17. Privacy Policy /privacy-statement/ 18. Back to Top / Advice for your same domain anchor texts Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 22 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 6% 0% You could increase the keyword density for the search term < Created by SEO, LLC dba www.SplinternetMarketing.com 32 of 59 http://SplinternetMarketing.com/default.asp
  • 33. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your same domain anchor texts Search term: "Marketing Research" "Marketing Research" but this is optional. Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 47 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 13% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 35 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 5% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 82 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 33 of 59 http://SplinternetMarketing.com/default.asp
  • 34. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. LinkedIn http://www.linkedin.com/company/applied-marketing-scie nce 2. Marketing Automation Platform https://www.leadformix.com Advice for your outbound anchor texts Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 17% 25% The keyword density is too high. It should be 17% at maximum. Consider adding more text to lower the keyword density. << Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 10% 13% The keyword density for the keywords "Marketing" or "Research" is too high. It should be 10% at maximum. Consider adding more text to lower the keyword density for these words. << Created by SEO, LLC dba www.SplinternetMarketing.com 34 of 59 http://SplinternetMarketing.com/default.asp
  • 35. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Created by SEO, LLC dba www.SplinternetMarketing.com 35 of 59 http://SplinternetMarketing.com/default.asp
  • 36. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. innovation [/innovation/] Digg 2. litigation [/litigation/] Instagram 3. [empty] [/] [empty] 4. overview main [/overview-main/] Overview 5. our team [/our-team/] Our Team 6. innovation [/innovation/] Insights for Innovation 7. litigation [/litigation/] Consumer Surveys for Litigation 8. news and events [/news-and-events/] News & Events 9. join our team [/join-our-team/] Join Our Team 10. innovation contact us [/innovation/contact-us/] Contact Insights for Innovation 11. litigation contact us [/litigation/contact-us/] Contact Litigation Support 12. innovation [/innovation/] [empty] 13. innovation [/innovation/] Insights for Innovation 14. litigation [/litigation/] [empty] 15. litigation [/litigation/] Litigation Support 16. sitemap [/sitemap/] Sitemap 17. privacy statement [/privacy-statement/] Privacy Policy 18. [empty] [/] Back to Top Advice for your same domain link URLs Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 45 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < Created by SEO, LLC dba www.SplinternetMarketing.com 36 of 59 http://SplinternetMarketing.com/default.asp
  • 37. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your same domain link URLs Search term: "Marketing Research" "Marketing Research" but this is optional. Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 82 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 18% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 54 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 6% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 136 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 12% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 37 of 59 http://SplinternetMarketing.com/default.asp
  • 38. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www linkedin company applied marketing science [http://www.linkedin.com/company/applied-marketing -science] LinkedIn 2. www leadformix [https://www.leadformix.com] Marketing Automation Platform Advice for your outbound link URLs Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 5% 13% The keyword density is too high. It should be 5% at maximum. Consider adding more text to lower the keyword density. << Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 3% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 4% 6% The keyword density for the keywords "Marketing" or "Research" is too high. It should be 4% at maximum. Consider << Created by SEO, LLC dba www.SplinternetMarketing.com 38 of 59 http://SplinternetMarketing.com/default.asp
  • 39. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your outbound link URLs Search term: "Marketing Research" adding more text to lower the keyword density for these words. Created by SEO, LLC dba www.SplinternetMarketing.com 39 of 59 http://SplinternetMarketing.com/default.asp
  • 40. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 [not used] 3 [not used] 4 [not used] 5 Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results. 6 Utilizing market research, surveys, and competitive intelligence, FastF can help you make better decisions, attract more customers, and increase sales 7 Make better decisions with Decision Point. At Decision Point, our combination of research and marketing expertise enables us to identify meaningful consumer insights- insights that can shape your social media platform, new product pipeline, or brand strategy. 8 [not used] 9 20 Market Research Analyst Jobs available in Madison, WI on Indeed.com. one search. all jobs. 10 Researching your business market is essential for business success. Entrepreneur.com provides you with a complete guide on business market research. Your contents Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. Founded in 1989 with roots Advice for your meta description Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 1 0 You should use the search term "Marketing Research" at least once. << Created by SEO, LLC dba www.SplinternetMarketing.com 40 of 59 http://SplinternetMarketing.com/default.asp
  • 41. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Advice for your meta description Search term: "Marketing Research" Keyword density: 0% to 9% 0% You should increase the keyword density for the search term "Marketing Research". << Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 5% 5% OK OK Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 10% 5% OK OK Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 7% 5% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 41 of 59 http://SplinternetMarketing.com/default.asp
  • 42. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 1 1 1 0 2 1 0 1 0 2 0 to 2 Advice for the number of trailing slashes in your web site URL The URL ams-inc.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by SEO, LLC dba www.SplinternetMarketing.com 42 of 59 http://SplinternetMarketing.com/default.asp
  • 43. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 5 errors, not valid http://validator.w3.org/check?uri=http://ams-inc.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://ams-inc.com/ Advice regarding the validity of your web site The HTML code validation of your web page ams-inc.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. << Created by SEO, LLC dba www.SplinternetMarketing.com 43 of 59 http://SplinternetMarketing.com/default.asp
  • 44. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range 19 28 48 49 40 38 68 n/a 37 41 50 28 to 68 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range 17 13 9 10 10 12 8 n/a 10 11 12 8 to 13 Advice for the readability of your web site The Flesch Reading Ease Score of your web page ams-inc.com is 19. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. << Created by SEO, LLC dba www.SplinternetMarketing.com 44 of 59 http://SplinternetMarketing.com/default.asp
  • 45. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Marketing research From Wikipedia, the free encyclopedia Jump to: navigation , search Marketing 2 Market research From Wikipedia, the free encyclopedia Jump to: navigation , search Marketing 3 WSJ WSJ Facebook Twitter Live Live MarketWatch MarketWatch Barron's Barron's Portfolio Portfolio Product X Product X djx rt f r&c pe&vc wsj b More WSJ Briefcase BigCharts Financial News Professor Journal SmartMoney Student Journal Virtual Stock Exchange WSJ Classifieds WSJ Classroom WSJ Radio WSJ Wine SEARCH headline gold man Companies GOLD Ran gold Resources Ltd. 4 Not logged in Contact About Member Login Provide Feedback Standards MRA Code of Marketing Research Standards Appendix A – Mode-Specific Considerations Appendix B – Best Practice, Specific Law and Issue Resources Enforcement FAQ Complaint Form Glossary of Marketing Research Terms Best Practices Agenda General Data Privacy Online Research Telephone Research MRA Position on "Push Polls" Research Industry Position on the Physician Payments Sunshine A [and 2,064 additional characters] 5 QuickMBA / Marketing / Marketing Research 6 call 813-251-0043 Our Services Website Design website portfolio website redesign mobile websites ecommerce Internet Marketing Search Engine Optimization (SEO) Social Media Click Ads Print print design brochure design marketing packages logo design printing services trade show booth design billboards hosting Other Services copywriting & editing market research marketing strategies Our Stuff Websites Favorites Health Care Construction Business & Te [and 326 additional characters] 7 Specialties: Social Media Marketing Strategy New Product Development Marketing SWAT Team Legislative Issues Lightbox for Flash by VideoLightBox.com v1.10m 8 University of Wisconsin-Madison | Current Students | Alumni | Employers & Organizations | Press News Social Events Photos Experts PROGRAMS DEGREES & CERTIFICATES BBA MS/MAcc Graduate Masters in Accountancy Integrated Masters in Accountancy Global Real Estate Master MS in Finance: Applied Security Analysis MBA Full-Time MBA Evening MBA Executive MBA PhD Certificates Undergraduate Graduate BEYOND DEGREES Arts Business Initiative Business Fundamenta [and 116 additional characters] 9 Find Jobs Find Resumes Employers / Post Job Post your resume Sign in 10 Home Sections Leadership Growth & Strategy Marketing Technology Social Media Finance Entrepreneurs Starting a Business Franchises Magazine More Tools & Services Video Entrepreneur Expo Newsletters Bookstore Ask Entrepreneur About Us Contact Us Advertise Reprints & Permissions Privacy Policy Terms of Use © 2014 Entrepreneur Media, Inc. Created by SEO, LLC dba www.SplinternetMarketing.com 45 of 59 http://SplinternetMarketing.com/default.asp
  • 46. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Your contents Digg Instagram LinkedIn Advice for your first sentence of the body text Search term: "Marketing Research" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Marketing Research" at least once but this is optional. < Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "Marketing Research" but this is optional. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Research" Competitors Your Site Advice Number of keywords: 0 to 10 0 You could use the search term "Research" at least once but this is optional. < Keyword density: 0% to 17% 0% You could increase the keyword density for the search term "Research" but this is optional. < Keywords "Marketing" or "Research" Competitors Your Site Advice Number of keywords: 0 to 13 0 You could use one of the keywords "Marketing" or "Research" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "Marketing" or "Research" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 46 of 59 http://SplinternetMarketing.com/default.asp
  • 47. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "ams-inc.com" contains only 170 words. It is strongly recommended to add more text to your web page. << Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. OK Your web page uses the Meta Title tag. Some search engines could think that you try to stuff keywords on your web page. They could decide not to index your web page. Consider removing this tag. << Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "ams-inc.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK Created by SEO, LLC dba www.SplinternetMarketing.com 47 of 59 http://SplinternetMarketing.com/default.asp
  • 48. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for ams-inc.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "Marketing Research"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Marketing Research"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SEO, LLC dba www.SplinternetMarketing.com 48 of 59 http://SplinternetMarketing.com/default.asp
  • 49. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Marketing Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 0 1 1 0 1 1 0 0 0 to 1 Body Text: 0 107 6 2 9 20 1 0 17 5 0 0 to 107 H1 Texts: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 Page URL: 0 1 0 0 0 1 0 0 1 0 0 0 to 1 H2-H6 Texts: 0 11 0 0 0 0 0 0 0 1 0 0 to 11 IMG ALT: 2 0 0 0 0 0 1 0 0 0 0 0 to 1 Bold Text: 0 2 1 0 0 5 1 0 0 0 0 0 to 5 SD AT: 0 22 4 0 5 0 0 0 2 5 0 0 to 22 Outbound AT: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 SD LU: 0 45 5 0 6 2 0 0 30 4 0 0 to 45 Outbound LU: 0 1 1 0 4 0 0 0 0 0 0 0 to 4 Meta Descr.: 0 0 0 0 0 1 0 0 0 0 0 0 to 1 First Sentence: 0 1 0 0 3 1 0 0 0 0 0 0 to 3 Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 0 1 1 1 2 1 0 0 0 to 2 Body Text: 3 178 36 4 10 27 22 2 19 9 7 2 to 178 H1 Texts: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 Page URL: 0 1 0 0 0 1 0 0 1 0 1 0 to 1 H2-H6 Texts: 0 11 0 0 0 0 0 0 0 2 0 0 to 11 IMG ALT: 4 0 0 0 0 0 3 1 0 0 0 0 to 3 Bold Text: 1 3 1 0 0 6 3 0 0 0 0 0 to 6 SD AT: 0 47 18 0 5 3 11 2 3 8 5 0 to 47 Outbound AT: 1 8 2 0 1 0 0 0 0 0 0 0 to 8 SD LU: 0 82 37 0 6 6 20 0 30 5 5 0 to 82 Outbound LU: 1 6 3 0 4 0 0 0 0 0 0 0 to 6 Created by SEO, LLC dba www.SplinternetMarketing.com 49 of 59 http://SplinternetMarketing.com/default.asp
  • 50. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Meta Descr.: 1 0 0 0 0 1 0 1 0 0 0 0 to 1 First Sentence: 0 2 1 0 3 2 5 2 0 0 1 0 to 5 Search term: "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 1 1 1 1 1 1 1 1 2 1 to 2 Body Text: 2 228 48 27 25 61 9 0 22 21 7 0 to 228 H1 Texts: 0 1 1 1 0 0 1 0 1 1 1 0 to 1 Domain: 0 0 0 0 1 0 0 0 0 0 0 0 to 1 Page URL: 0 1 1 0 0 1 1 0 1 1 1 0 to 1 H2-H6 Texts: 0 13 4 0 1 0 0 0 1 1 5 0 to 13 IMG ALT: 2 0 0 0 0 0 2 1 0 0 4 0 to 4 Bold Text: 0 3 4 0 0 10 3 0 0 14 0 0 to 14 SD AT: 0 35 18 0 17 0 1 0 4 9 4 0 to 35 Outbound AT: 0 1 3 0 1 1 0 0 0 0 0 0 to 3 SD LU: 0 54 43 0 13 2 1 0 37 14 4 0 to 54 Outbound LU: 0 3 4 0 4 0 0 0 0 0 0 0 to 4 Meta Descr.: 1 0 0 0 0 2 1 1 0 1 2 0 to 2 First Sentence: 0 1 1 0 10 1 2 0 0 0 0 0 to 10 Keywords "Marketing" or "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 2 1 1 2 2 2 3 2 1 2 1 to 3 Body Text: 5 406 84 31 35 88 31 2 41 30 14 2 to 406 H1 Texts: 0 2 1 1 0 0 1 0 2 1 1 0 to 2 Domain: 0 0 0 0 2 0 0 0 0 0 0 0 to 2 Page URL: 0 2 1 0 0 2 1 0 2 1 2 0 to 2 H2-H6 Texts: 0 24 4 0 1 0 0 0 1 3 5 0 to 24 IMG ALT: 6 0 0 0 0 0 5 2 0 0 4 0 to 5 Bold Text: 1 6 5 0 0 16 6 0 0 14 0 0 to 16 SD AT: 0 82 36 0 22 3 12 2 7 17 9 0 to 82 Outbound AT: 1 9 5 0 2 1 0 0 0 0 0 0 to 9 SD LU: 0 136 80 0 19 8 21 0 67 19 9 0 to 136 Created by SEO, LLC dba www.SplinternetMarketing.com 50 of 59 http://SplinternetMarketing.com/default.asp
  • 51. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keywords "Marketing" or "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Outbound LU: 1 9 7 0 8 0 0 0 0 0 0 0 to 9 Meta Descr.: 2 0 0 0 0 3 1 2 0 1 2 0 to 3 First Sentence: 0 3 2 0 13 3 7 2 0 0 1 0 to 13 Created by SEO, LLC dba www.SplinternetMarketing.com 51 of 59 http://SplinternetMarketing.com/default.asp
  • 52. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Marketing Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 100% 33% 0% 0% 40% 100% 0% 20% 33% 0% 0% 0% to 100% Body Text: 0% 4% 1% 0% 2% 1% 0% 0% 4% 1% 0% 0% to 4% H1 Texts: 0% 100% 0% 0% 0% 0% 0% 0% 33% 0% 0% 0% to 100% Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 67% 0% 0% 0% 100% 0% 0% 29% 0% 0% 0% to 100% H2-H6 Texts: 0% 16% 0% 0% 0% 0% 0% 0% 0% 5% 0% 0% to 16% IMG ALT: 25% 0% 0% 0% 0% 0% 8% 0% 0% 0% 0% 0% to 8% Bold Text: 0% 14% 8% 0% 0% 12% 3% 0% 0% 0% 0% 0% to 14% SD AT: 0% 6% 1% 0% 2% 0% 0% 0% 1% 3% 0% 0% to 6% Outbound AT: 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 4% SD LU: 0% 5% 1% 0% 1% 12% 0% 0% 9% 1% 0% 0% to 12% Outbound LU: 0% 2% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 2% Meta Descr.: 0% 0% 0% 0% 0% 9% 0% 0% 0% 0% 0% 0% to 9% First Sentence: 0% 17% 0% 0% 2% 33% 0% 0% 0% 0% 0% 0% to 33% Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 50% 17% 0% 0% 20% 50% 8% 20% 17% 0% 0% 0% to 50% Body Text: 2% 3% 2% 0% 1% 1% 2% 4% 2% 1% 1% 0% to 4% H1 Texts: 0% 50% 0% 0% 0% 0% 0% 0% 17% 0% 0% 0% to 50% Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 33% 0% 0% 0% 50% 0% 0% 14% 0% 50% 0% to 50% H2-H6 Texts: 0% 8% 0% 0% 0% 0% 0% 0% 0% 5% 0% 0% to 8% IMG ALT: 25% 0% 0% 0% 0% 0% 13% 2% 0% 0% 0% 0% to 13% Bold Text: 25% 10% 4% 0% 0% 7% 4% 0% 0% 0% 0% 0% to 10% SD AT: 0% 6% 3% 0% 1% 11% 7% 13% 1% 2% 1% 0% to 13% Outbound AT: 25% 17% 4% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 17% SD LU: 0% 4% 2% 0% 1% 18% 9% 0% 5% 1% 2% 0% to 18% Outbound LU: 13% 5% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 5% Created by SEO, LLC dba www.SplinternetMarketing.com 52 of 59 http://SplinternetMarketing.com/default.asp
  • 53. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Meta Descr.: 5% 0% 0% 0% 0% 5% 0% 3% 0% 0% 0% 0% to 5% First Sentence: 0% 17% 8% 0% 1% 33% 5% 11% 0% 0% 2% 0% to 33% Search term: "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 50% 17% 17% 7% 20% 50% 8% 10% 17% 10% 22% 7% to 50% Body Text: 1% 4% 3% 2% 3% 1% 1% 0% 3% 2% 1% 0% to 4% H1 Texts: 0% 50% 50% 8% 0% 0% 20% 0% 17% 14% 50% 0% to 50% Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 33% 33% 0% 0% 50% 33% 0% 14% 13% 50% 0% to 50% H2-H6 Texts: 0% 10% 5% 0% 17% 0% 0% 0% 4% 3% 3% 0% to 17% IMG ALT: 13% 0% 0% 0% 0% 0% 8% 2% 0% 0% 2% 0% to 8% Bold Text: 0% 10% 17% 0% 0% 12% 4% 0% 0% 22% 0% 0% to 22% SD AT: 0% 5% 3% 0% 3% 0% 1% 0% 1% 2% 1% 0% to 5% Outbound AT: 0% 2% 6% 0% 1% 20% 0% 0% 0% 0% 0% 0% to 20% SD LU: 0% 3% 3% 0% 2% 6% 0% 0% 6% 2% 1% 0% to 6% Outbound LU: 0% 3% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 3% Meta Descr.: 5% 0% 0% 0% 0% 9% 5% 3% 0% 7% 10% 0% to 10% First Sentence: 0% 8% 8% 0% 3% 17% 2% 0% 0% 0% 0% 0% to 17% Keywords "Marketing" or "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 50% 17% 8% 4% 20% 50% 8% 15% 17% 5% 11% 4% to 50% Body Text: 2% 3% 2% 1% 2% 1% 1% 2% 2% 1% 1% 1% to 3% H1 Texts: 0% 50% 25% 4% 0% 0% 10% 0% 17% 7% 25% 0% to 50% Domain: 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 33% 17% 0% 0% 50% 17% 0% 14% 6% 50% 0% to 50% H2-H6 Texts: 0% 9% 3% 0% 8% 0% 0% 0% 2% 4% 1% 0% to 9% IMG ALT: 19% 0% 0% 0% 0% 0% 10% 2% 0% 0% 1% 0% to 10% Bold Text: 13% 10% 10% 0% 0% 9% 4% 0% 0% 11% 0% 0% to 11% SD AT: 0% 5% 3% 0% 2% 5% 4% 6% 1% 2% 1% 0% to 6% Outbound AT: 13% 10% 5% 0% 1% 10% 0% 0% 0% 0% 0% 0% to 10% SD LU: 0% 4% 3% 0% 1% 12% 5% 0% 5% 1% 1% 0% to 12% Created by SEO, LLC dba www.SplinternetMarketing.com 53 of 59 http://SplinternetMarketing.com/default.asp
  • 54. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Keywords "Marketing" or "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Outbound LU: 6% 4% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 4% Meta Descr.: 5% 0% 0% 0% 0% 7% 3% 3% 0% 3% 5% 0% to 7% First Sentence: 0% 13% 8% 0% 2% 25% 3% 5% 0% 0% 1% 0% to 25% Created by SEO, LLC dba www.SplinternetMarketing.com 54 of 59 http://SplinternetMarketing.com/default.asp
  • 55. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Marketing Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 n/a n/a 8 1 n/a 18 25 n/a n/a n/a to 25 Body Text: n/a 1 1,098 5,011 85 28 6,493 n/a 1,817 4,750 n/a n/a to 6,493 H1 Texts: n/a 1 n/a n/a n/a n/a n/a n/a 25 n/a n/a n/a to 25 Domain: n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 1 Page URL: n/a 6 n/a n/a n/a 1 n/a n/a 31 n/a n/a n/a to 31 H2-H6 Texts: n/a 18 n/a n/a n/a n/a n/a n/a n/a 242 n/a n/a to 242 IMG ALT: 1 n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a to 1 Bold Text: n/a 10 17 n/a n/a 1 334 n/a n/a n/a n/a n/a to 334 SD AT: n/a 900 765 n/a 68 n/a n/a n/a 1,514 1,758 n/a n/a to 1,758 Outbound AT: n/a 520 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 520 SD LU: n/a 1,407 242 n/a 47 34 n/a n/a 2,381 3,917 n/a n/a to 3,917 Outbound LU: n/a 181 192 n/a 48 n/a n/a n/a n/a n/a n/a n/a to 192 Meta Descr.: n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a to 1 First Sentence: n/a 1 n/a n/a 81 24 n/a n/a n/a n/a n/a n/a to 81 Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 n/a n/a 8 1 68 18 25 n/a n/a n/a to 68 Body Text: 323 1 87 3,069 85 15 123 29 1,817 1,209 47 1 to 3,069 H1 Texts: n/a 1 n/a n/a n/a n/a n/a n/a 25 n/a n/a n/a to 25 Domain: n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a n/a n/a to 1 Page URL: n/a 6 n/a n/a n/a 1 n/a n/a 31 n/a 1 n/a to 31 H2-H6 Texts: n/a 18 n/a n/a n/a n/a n/a n/a n/a 1 n/a n/a to 18 IMG ALT: 1 n/a n/a n/a n/a n/a 1 95 n/a n/a n/a n/a to 95 Bold Text: 9 10 17 n/a n/a 1 334 n/a n/a n/a n/a n/a to 334 SD AT: n/a 19 19 n/a 68 11 102 28 1,514 281 36 n/a to 1,514 Outbound AT: 11 24 62 n/a 748 n/a n/a n/a n/a n/a n/a n/a to 748 SD LU: n/a 6 6 n/a 47 14 192 n/a 2,381 2,217 46 n/a to 2,381 Outbound LU: 30 23 192 n/a 48 n/a n/a n/a n/a n/a n/a n/a to 192 Created by SEO, LLC dba www.SplinternetMarketing.com 55 of 59 http://SplinternetMarketing.com/default.asp
  • 56. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Search term: "Marketing" Your Site 1 2 3 4 5 6 7 8 9 10 Range Meta Descr.: 9 n/a n/a n/a n/a 1 n/a 95 n/a n/a n/a n/a to 95 First Sentence: n/a 1 84 n/a 81 12 117 27 n/a n/a 44 n/a to 117 Search term: "Research" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 11 11 8 59 18 11 8 28 35 8 1 1 to 59 Body Text: 272 11 8 1,901 95 38 374 n/a 1,069 175 635 n/a to 1,901 H1 Texts: n/a 11 8 59 n/a n/a 8 n/a 35 8 8 n/a to 59 Domain: n/a n/a n/a n/a 10 n/a n/a n/a n/a n/a n/a n/a to 10 Page URL: n/a 16 13 n/a n/a 11 17 n/a 41 10 17 n/a to 41 H2-H6 Texts: n/a 28 34 n/a 1 n/a n/a n/a 1 252 269 n/a to 269 IMG ALT: 11 n/a n/a n/a n/a n/a 11 82 n/a n/a 240 n/a to 240 Bold Text: n/a 1 8 n/a n/a 11 232 n/a n/a 37 n/a n/a to 232 SD AT: n/a 797 161 n/a 78 n/a 340 n/a 920 130 599 n/a to 920 Outbound AT: n/a 530 13 n/a 77 13 n/a n/a n/a n/a n/a n/a to 530 SD LU: n/a 1,292 252 n/a 56 44 533 n/a 268 117 1,691 n/a to 1,691 Outbound LU: n/a 169 70 n/a 58 n/a n/a n/a n/a n/a n/a n/a to 169 Meta Descr.: 49 n/a n/a n/a n/a 11 18 82 n/a 11 1 n/a to 82 First Sentence: n/a 11 8 n/a 91 34 354 n/a n/a n/a n/a n/a to 354 Created by SEO, LLC dba www.SplinternetMarketing.com 56 of 59 http://SplinternetMarketing.com/default.asp
  • 57. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 6 6 14 5 2 12 10 6 10 9 2 to 14 Body Text: 168 6,074 1,839 1,409 769 4,839 1,206 52 848 1,175 864 52 to 6,074 H1 Texts: 0 2 2 13 1 0 5 0 6 7 2 0 to 13 Domain: 2 2 2 2 1 1 1 2 2 1 1 1 to 2 Page URL: 0 3 3 5 0 2 3 0 7 8 2 0 to 8 H2-H6 Texts: 0 136 80 56 6 0 4 0 24 39 185 0 to 185 IMG ALT: 16 8 6 16 2 6 24 64 57 8 168 2 to 168 Bold Text: 4 29 24 0 0 86 70 0 0 65 0 0 to 86 SD AT: 36 775 727 285 506 28 161 16 371 406 357 16 to 775 Outbound AT: 4 46 49 45 111 5 2 14 9 0 27 0 to 111 SD LU: 27 1,893 1,601 601 887 34 226 13 664 795 340 13 to 1,893 Outbound LU: 8 116 116 114 513 7 17 64 29 0 85 0 to 513 Meta Descr.: 20 0 0 0 0 22 20 37 0 15 20 0 to 37 First Sentence: 3 12 12 55 340 6 106 19 76 13 46 6 to 340 Created by SEO, LLC dba www.SplinternetMarketing.com 57 of 59 http://SplinternetMarketing.com/default.asp
  • 58. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 18 53 50 98 37 18 94 68 42 68 69 18 to 98 Body Text: 1,163 41,781 12,488 9,142 5,418 30,809 7,179 364 5,753 8,106 5,302 364 to 41,781 H1 Texts: 0 18 15 88 4 0 41 0 42 43 15 0 to 88 Domain: 7 12 12 10 17 8 5 14 8 6 12 5 to 17 Page URL: 0 23 20 29 0 18 24 0 48 44 24 0 to 48 H2-H6 Texts: 0 797 440 327 42 0 19 0 164 339 1,068 0 to 1,068 IMG ALT: 132 61 63 109 10 41 158 423 408 53 945 10 to 945 Bold Text: 29 109 129 0 0 719 422 0 0 446 0 0 to 719 SD AT: 239 5,337 5,079 1,613 3,427 225 1,129 124 2,499 2,783 2,152 124 to 5,337 Outbound AT: 37 594 467 309 730 29 12 91 66 0 195 0 to 730 SD LU: 195 10,996 10,321 3,711 5,337 227 1,754 112 4,826 8,016 2,343 112 to 10,996 Outbound LU: 60 853 757 733 3,545 47 141 469 242 0 687 0 to 3,545 Meta Descr.: 145 0 0 0 0 167 150 259 0 93 148 0 to 259 First Sentence: 23 95 92 366 2,514 41 776 154 566 68 336 41 to 2,514 Created by SEO, LLC dba www.SplinternetMarketing.com 58 of 59 http://SplinternetMarketing.com/default.asp
  • 59. SEO, LLC Internet Competitive Analysis Research and Advice 7/17/2014 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your Site 1 2 3 4 5 6 7 8 9 10 Range Number of backlinks according to these data providers (the more the better) Alexa: 48 1,907k 1,907k 176k 302 855 69 5 40k 20k 30k 5 to 1,907k SEOprofiler: 92 n/a n/a n/a 519 2k 71 9 n/a 38k 58k 9 to 58k Mentions on social sites (the more the better) Delicious.com: 0 0 0 0 0 0 0 0 0 0 0 all 0 Facebook 1 142k 142k 97k 29 628 80 10 128 119k 18k 10 to 142k Mentions: Google +1: 0 14 11 0 755 3 0 17 1 0 0 0 to 755 Twitter 2 412 412 31k 39 149 7 5 17 52k 39k 5 to 52k Tweets: Other ranking factors results (the older or the lower the better) Web Site Age: Oct 1994 Jan 2001 Jan 2001 May 1994 May 2001 Feb 2000 Oct 1999 n/a Sep 1985 Mar 1998 Oct 1994 Sep 1985 to May 2001 Server Speed: 6.63s 1.70s 1.70s 2.14s 3.24s 1.38s 0.91s n/a 0.80s 0.71s 2.22s 0.71s to 3.24s Alexa Traffic Rank: 636k 6 6 251 370k 100k 923k 15,389 k 4k 175 724 6 to 15,389k Created by SEO, LLC dba www.SplinternetMarketing.com 59 of 59 http://SplinternetMarketing.com/default.asp