Do you know which obstacles can thwart a successful product launch? Learn how to avoid common mistakes when launching your next product or service.

1. Nine Obstacles to a Successful
By Brian Bamberger Managing Partner, Pharma Acumen

2. Ideas are easy.
Implementation is hard.
- Guy Kawasaki

3. 1 Lack
of Planning

4. 1 Lack
of Planning
Lack of planning often results in failure to capture the “product voice.”
Without the right voice, your product won’t speak to the right market.

5. 2
Poor
Resource Allocation

6. 2
Poor
Resource Allocation
Pre-launch activities that will help sell your product need adequate funding.

7. 3 Emotional
Attachment
Emotions shouldn’t be the deciding factor in business planning, especially when
they conflict with market research and other critical data.

8. 4
Inadequate
Consumer Education
Your product launch should educate consumers so that people understand
why they need your product, not just that they need it.

9. 5
Meager
Marketing Budget
If you’ve allocated too little for marketing, no one will know your product exists.

10. 6
Insufficient
Market Research
Without quality market research such as beta users, competitive intelligence,
and outside evaluations, expect your launch to backfire.

11. 7
Bad
Timing
Your market research, as well as trusted advisors, should shed insight on the best
time to launch.

12. 8
Pricing
Faux Pas
Avoid pricing extremes and consider commissioning a trade-off analysis to
obtain pricing feedback.

13. 9
Failure
to Seek Outside Input
Seeking outside input can help you avoid costly mistakes.

14. By Brian Bamberger Managing Partner, Pharma Acumen
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