A 30 minute presentation initially presented at the Lowell Social Media Conference 2014,

1. @S T E L L A RWS T U D I O S

2. CONVERSATION TOPICS
1.Value and Popularity Comparisons
2. Integrations with Your Website
3. Integrations with Your Marketing Plan
4.What Results to Expect
5.Methods that Work
@S T E L L A RWS T U D I O S

3. @S T E L L A RWS T U D I O S

4. MOST VALUABLE SOCIAL CHANNELS
Based on my experience…
1. *Mailchimp Email Marketing
2. *Blog (with basic SEO knowledge)
3. YouTube (integrating on website)
4. Facebook (+ integrating on website)
5. Twitter (native + being active)
6. Instagram (as an expanding gallery)
7. Pinterest (as an alternative gallery)
8. Google+ (as Google Places MGMT)
Merriam-Webeter Definition
of social media: forms of electronic
communication (as Web sites for
social networking and
microblogging) through which
users create online communities to
share information, ideas, personal
messages, and other content (as
videos)
9. LinkedIn (for Blog article clone location / credibility builder)
10. FourSquare (for retail locations)
11. Tumblr, Vine, Snapchat (?)
*Debatable that it is “social media”
@S T E L L A RWS T U D I O S

5. POPULARITY CHARTS
@S T E L L A RWS T U D I O S

6. @S T E L L A RWS T U D I O S

7. INTEGRATIONS WITH YOUR WEBSITE
@S T E L L A RWS T U D I O S

8. INTEGRATIONS WITH YOUR WEBSITE
@S T E L L A RWS T U D I O S

9. INTEGRATIONS WITH YOUR WEBSITE
@S T E L L A RWS T U D I O S

10. INTEGRATIONS WITH YOUR WEBSITE
@S T E L L A RWS T U D I O S

11. INTEGRATIONS WITH YOUR WEBSITE
@S T E L L A RWS T U D I O S

12. DOWNSIDES OF WEBSITE INTEGRATIONS
• SEO-Less
• Can get Clunky/Come off like Clutter
• Can break as Social Media platforms “change their technology”
or cause slow-loading
@S T E L L A RWS T U D I O S

13. @S T E L L A RWS T U D I O S

14. INTEGRATIONS WITH YOUR MARKETING
@S T E L L A RWS T U D I O S

15. INTEGRATIONS WITH YOUR MARKETING
A true marketing campaign…
• Focus on a specific message
• Target a specific market-segment
• Deliver in a series
• Anticipate consumption over a period of time (repeat viewings)
• Know what it wants each person to do – “the eventual call to action”
• Create brand awareness, visibility
• Capture people’s attention
• Convert new leads into sales
@S T E L L A RWS T U D I O S

16. INTEGRATIONS WITH YOUR MARKETING
Strategy 1 – Share-able Strategy 2 – Strong Value Proposition
@S T E L L A RWS T U D I O S

17. INTEGRATIONS WITH YOUR MARKETING
Let’s say you own a computer repair store, you might create a marketing
campaign to highlight the fact that you are offering a new maintenance
program
Post 1. - A Woman who runs a Flower Shop is pictured
smiling with her computer and the caption reads “Judy
doesn’t have computer problems – she has Computer
Shop Maintenance”
Post 2 – A Man who runs an Auto Repair shop is pictured
smiling with his computer…
Post 3 – A group of students are pictured behind a teacher
smiling with her computer class….
@S T E L L A RWS T U D I O S

18. INTEGRATIONS WITH YOUR MARKETING
Example Execution Strategy for the Campaign
Post 1 of 3
@S T E L L A RWS T U D I O S
Post 2 of 3 Post 3 of 3
Landing Page
on Website
$$$!

19. INTEGRATIONS WITH YOUR MARKETING

20. INTEGRATIONS WITH YOUR MARKETING
Landing Page Example

21. INTEGRATIONS WITH YOUR MARKETING
Landing Page Example #2

23. INTEGRATIONS WITH YOUR MARKETING
Hashtags?!
They work when the hashtag maker is marketing the hashtag, otherwise not
so much!

24. @S T E L L A RWS T U D I O S

25. RESULTS TO EXPECT
How many Facebook fans should I have?
• At first, 100 per social media marketer), after you invite each of your
friends to like the page
• How many impressions and likes will I get when I do a post
• Usually 6%-8% of fans will see it
• 15 out of 250
• 100 out of 1200
• .05%-1% will like it
• 2 out of 250
• 10 out of 1200
@S T E L L A RWS T U D I O S

26. RESULTS TO EXPECT

27. RESULTS TO EXPECT

28. RESULTS TO EXPECT
Paid Ad Examples
Facebook:
$100/month = 12 clicks, 4000 views

29. @S T E L L A RWS T U D I O S

30. METHODS THAT WORK
Setting Reminders
• Google Calendar Repeating Events (can be a 2nd Calendar)
• Repeating Phone alarms
• Checkvist.com, Evernote, etc
@S T E L L A RWS T U D I O S

31. METHODS THAT WORK
Splitting the Load
Between Workers
• 5 employees? Give a
weekday to each person
• 2 employees? Alternate
who’s doing social media
each week, and just try
and do 3 posts
• Have a monthly meeting
about your social
meeting goals and
results. What’s the
campaign?!
• These methods create
accountability, which
demands results
@S T E L L A RWS T U D I O S

32. Visit out AMillionDomains.com
Save a few bucks on your next domain.
@S T E L L A RWS T U D I O S
I sell domains!

33. THANKS FOR LISTENING!
And special thanks to Richard
Howe >
for putting on an awesome event

34. ABOUT THE PRESENTER
Brian Bahia is the Owner and
Creative Director at Stellar Web
Studios: a WordPress Web Design
and Development Company
Connect with me:
Brian@StellarWebStudios.com
Visit me at the Stellar Office –
493 Lawrence St, 9:30am to 6pm M-F
Brian is also the CEO of Music
Industry Startup ArtistBomb.com,
which aggregates gig opportunities
for bands
@S T E L L A RWS T U D I O S