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Improve Real Estate Leads and Sales
By Brian Datu
When you talk about Real Estate and SEO it can be a bit tricky. You need to find the perfect
blend of relevant content and be equipped always with local information.
Search engine optimization or SEO is the process of acquiring free or organic user traffic for
your website from the search results on search engines. Web pages and other content such as
videos or local listings are shown and ranked based on what the search engine considers “most
relevant” to users. This means that as a business owner, you need to find the perfect blend of
content that can help boost your website’s searchability.
When you talk about real estate and SEO, it can be a bit tricky because you need to have
access to hyper-local information that could potentially help you increase your local search
ranking as well as increase your local followers. More local followers means more leads, and
more leads means you can sell more homes. But first things first, you need to literally pop up in
front of a homebuyer’s face at the moment they’re searching for properties.
In this article you’ll find get to know how you can optimize your online presence, increase your
website’s search ranking, gain access to a more targeted pool of audience and convert them to
become your qualified leads:
Interaction with potential buyers are changing because of Mobile. Buyers searching for homes
on mobile consists of 72% versus buyers that doesn’t use mobile when searching for a home;
not to mention that 58% of millennial home buyers found their home on smartphones and
Currently, Google is shifting its focus on mobile-first index, this means it will prioritize the mobile
version of a website on its search results. It is imperative that real estate brands need to make
sure that their websites are responsive for all major devices and that customer preference and
customer behavior should be highly considered to gain maximum results.
Create Relevant Content And Explore Keywords
Create dozens of content that circles on the same topic. The more content you create and
upload in your website that focus on a desired keyword, the more chances your website to show
up in the first page of search results that has a focus on your desired keyword. For example,
“Home” and “House” have large search volumes that provides different outcomes for your
content strategy. And the keywords “Home Vancouver” caters to a more targeted audience that
has a more favorable result for your business if your sales focus is on that area.
Creating multiple content in the form of blogs, website landing pages, etc.that uses “Home
Vancouver” as your keyword focus will enable Google to recognize you as an authority on the
matter. This could help boost your search rank and maybe the possibility to be seen on the first
page of the search results.
Remember that quality content is key, but quantity is important as well. You need to create
enough great content that gives you the opportunity to target keywords that are used by your
Align With Industry Trends And Influencers
Contributing content that are relevant and within the real estate industry trends helps your brand
to gain authority in the eyes of your target audience. Not only does trends help you boost your
audience reach, it also opens doors for you to create a network of back links that could give you
a trust signal to search engines, like Google, that you’re an authority in your niche.
Also, getting social influencers to talk about you provides more content value to your brand in
the eyes of your target market. If an influencer shares a recommendation about your services,
you help your customers in making an informed decision. This also boosts loyalty and trust.
Google My Business
Get your brand listed into Google My Business to create a continuous stream of local clients
from organic search. If you list your business there, its visibility in search will dramatically
increase. And if your site’s age, authority, and content meet a high standard, it will definitely
secure one of the top three non-paid positions on Google search results.
In order to sell homes online, you need to be found. In order to be found, your real estate SEO
strategy should make sure you dominate all possible channels the homebuyers look for
information: search engines, social media, and especially on your website.
People are searching the web right now for a new place to call home. You need to act quickly
and make your business easy to find.