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manifesto




                we’ve refined the art of “sizzle”
             with the biggest names in Hollywood
            we want to refine the doctrine of “play”
                with you and your game …



                                                       2
audience




we deliver moments
one continuous moment saturated with emotional intensity grips viewers
with anticipation, suspending them in vivid immersive realities that explode
                                                                               Ghost Rider Spirit of Vengeance
into life, fusing tactical communication with a lasting branded experience                 Super Bowl TV Spot
                                                                                                    Client: Sony
that is recalled as…“that was awesome – I want more!”

                                                                                                                   3
brand


        we express products
        •   capturing an essence with images,
            movement and sound that communicates
            with viewers through feelings
        •   blending brand, story and key messaging
            seamlessly within an emotionally charged
            viewing experience




                            Columbiana
                           TV Campaign
                Client: Columbia TriStar



                                                       4
narrative

            we compose stories
            •    innovating creative hooks that resonate
                 with target audiences, capture and retain
                 attention, drive preference and intent
            •    producing the concentrated excitement,
                 urgency and immediacy within viewer
                 segments that creates viral awareness


                    The Three Stooges
                        Theatrical Trailer
                Client: 20th Century Fox




                                                             5
editorial


we sizzle components
•   enhancing production and entertainment
    values to deliver the highest quality viewer
    engagement and recollection
•   honing performances and re-tooling action
    to heighten pivotal moments that amplify
    brand essence and boost viewer affinity




                                  Underworld Awakening
                                  Theatrical Trailer
                                  Client: Sony



                                                         6
production

we originate content
•   providing maximum flexibility to market
    brands and products with experienced
    entertainment writers, producers, directors,
    editors, graphic artists and SFX engineers
•   developing, producing and delivering
    custom content assets required for trailers,
    TV promo’s, commercials, viral video,
    webisodes and EPK’s




                             The Big Year
                             Green Screen Shoot
                             Client: 20th Century Fox



                                                        7
pedigree
                                                               Brett Winn
we create value and earn trust                                 av division partner / creative director
                                                               Brett Winn brings over a decade of award-winning
•   The Refinery AV is an award-winning creative               experience producing, directing and editing filmed
    advertising agency specializing in audio/visual            entertainment. Launching his career at FX Networks,
    services for the entertainment industry                    he later worked at FOX Broadcasting Company and
                                                               the Studio City agency. Winn was recruited to built the
•   By leveraging the intense creativity and hustle of a       broadcast promotion division at Trailer Park, and while
                                                               there, transitioned into theatrical trailers and became
    boutique shop with an integrated service offering          an award-winning senior editor. Winn took a short
    (editorial, production and digital motion), The Refinery   break to co-direct, produce and edit the award-winning
    AV has established itself as one of the select go-to       feature, My Date with Drew. Then, looking to enhance
    agencies for entertainment companies                       his marketing perspective, Winn moved to the studio
                                                               side as Vice President of Creative Services at Disney
                                                               Studios. In 2008, Winn opened the doors of his own
                                                               Audio/Visual division at The Refinery.




                                                                                                                         8
contact




           creative advertising for entertainment




          JJ Hadley ● jj@refineryav.com ● 310.428.3210
                                                         9
                  www.therefinerycreative.com

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The Refinery AV Overview

  • 1.
  • 2. manifesto we’ve refined the art of “sizzle” with the biggest names in Hollywood we want to refine the doctrine of “play” with you and your game … 2
  • 3. audience we deliver moments one continuous moment saturated with emotional intensity grips viewers with anticipation, suspending them in vivid immersive realities that explode Ghost Rider Spirit of Vengeance into life, fusing tactical communication with a lasting branded experience Super Bowl TV Spot Client: Sony that is recalled as…“that was awesome – I want more!” 3
  • 4. brand we express products • capturing an essence with images, movement and sound that communicates with viewers through feelings • blending brand, story and key messaging seamlessly within an emotionally charged viewing experience Columbiana TV Campaign Client: Columbia TriStar 4
  • 5. narrative we compose stories • innovating creative hooks that resonate with target audiences, capture and retain attention, drive preference and intent • producing the concentrated excitement, urgency and immediacy within viewer segments that creates viral awareness The Three Stooges Theatrical Trailer Client: 20th Century Fox 5
  • 6. editorial we sizzle components • enhancing production and entertainment values to deliver the highest quality viewer engagement and recollection • honing performances and re-tooling action to heighten pivotal moments that amplify brand essence and boost viewer affinity Underworld Awakening Theatrical Trailer Client: Sony 6
  • 7. production we originate content • providing maximum flexibility to market brands and products with experienced entertainment writers, producers, directors, editors, graphic artists and SFX engineers • developing, producing and delivering custom content assets required for trailers, TV promo’s, commercials, viral video, webisodes and EPK’s The Big Year Green Screen Shoot Client: 20th Century Fox 7
  • 8. pedigree Brett Winn we create value and earn trust av division partner / creative director Brett Winn brings over a decade of award-winning • The Refinery AV is an award-winning creative experience producing, directing and editing filmed advertising agency specializing in audio/visual entertainment. Launching his career at FX Networks, services for the entertainment industry he later worked at FOX Broadcasting Company and the Studio City agency. Winn was recruited to built the • By leveraging the intense creativity and hustle of a broadcast promotion division at Trailer Park, and while there, transitioned into theatrical trailers and became boutique shop with an integrated service offering an award-winning senior editor. Winn took a short (editorial, production and digital motion), The Refinery break to co-direct, produce and edit the award-winning AV has established itself as one of the select go-to feature, My Date with Drew. Then, looking to enhance agencies for entertainment companies his marketing perspective, Winn moved to the studio side as Vice President of Creative Services at Disney Studios. In 2008, Winn opened the doors of his own Audio/Visual division at The Refinery. 8
  • 9. contact creative advertising for entertainment JJ Hadley ● jj@refineryav.com ● 310.428.3210 9 www.therefinerycreative.com