Question 2 of my AS Media G321 Coursework evaluation.

2. IPC is one of the leading magazine distributors
around the world and indubitably the UK the
company largely focuses on magazines outside of
the music genre. In direct comparison to another
distributing alternative in Bauer Media the lack of
music magazines under the companies distribution
catalogue would be beneficial to my magazine as in a
business context it would put my magazine up the
proverbial pecking order, and will therefore have a
greater chance of being published by the company.
IPC already publish a popular music magazine, ‘NME’
to which reviews and celebrates the indie and rock
genres of music. NME is a music magazine that could
be seen as one that sits on the fence, and generally
therefore does not compete with market leaders such
as Kerrang! of Bauer Media to which is a very ‘in your
face’ type of magazine and contests the hegemonic
norms to which readers find so interesting. As a
result therefore by publishing my magazine to which
is bold, to the point and also of a similar genre to
said market leader, it would allow IPC to compete
with Bauer Media in the rock music magazine genre,
and may further help to boost IPC’s music magazine
credentials amongst the top worldwide magazine
distributors. For a magazine to be able to directly
contest such a infamous and successful franchise

3. Furthermore, currently IPC distributes magazines that are
topiced and aimed predominately towards women with 80% of
all of the magazines the company distributes target female
audiences. Therefore with my ‘testosterone fuelled’ magazine
IPC would be able to appeal to both male and female
audiences to which could be vital in the companies overall
success by bridging a gap that may have eluded the company
away from some very easy sales in a - as aforementioned -
forever expanding market.
My magazine is aimed at males aged between the ages of 15
and 50. Within my magazine there are features to which
conform to the preference of older fans and younger fans. For
the older fans there articles are very factual and technical,
where as for the younger audiences my magazine has
conscientiously incorporated social media aspects such as the
inclusion as twitter pages, as well as more entertaining
aspects such as box outs including seemingly random but
relevant questions within the feature articles ensuring that
the ever important entertainment aspect of the magazine is
upheld however the factuality and relevance also remains
prevalent. Therefore because my magazine targets such an
extensive audience it accommodates a greater scope for
success whilst the inclusion of social mediums allows for the
magazine to remain in keep with societal trends. Therefore
you may argue that a company like IPC would distribute my
magazine because it is a ‘safe’ option, almost guaranteed of