A2 Media Research task.

1. ANALYSIS OF STUDENT
DIGIPAKS
Brett Moore

2. GEETA GOHIL
Geeta Gohil’s digipak is one that conforms excellently to what
one would expect from an R’n’B album digipak. Geeta has used
the recurring theme of close ups of the artist in black and white
to coinside with her genre as this similar use is evident with
artists such as Rihanna and Adele.
Geeta’s research into digipaks on her blog suggests that she is
indeed aware of the conventions of digipaks in her genre and
has thus acted upon these notably with the colour scheme of
red, black and white. This colour scheme is not specific to RnB
with other genres including rock and metal also using said
colours however other aspects including the font and overall
design conforms to that of RnB and so therefore this digipak
identifies Geetas intensive research into her chosen genre.

3. SOPHIE BOSTON
 Sophie Boston’s digipak deters away from
the generic type of digipak for her chosen
genre and is very conceptual and
metaphoric. For example the lack of use of a
close up of the main image is restrained but
instead an image representative of the title
of the album. Furthermore the use of
graphics is very influential and eye catching
in Sophie Boston’s work to which would be
effective in attracting new audiences
however could also deter someone as it can
look quite cluttered having the connotations
that the song or album maybe less refined
and maybe not as good as the artist intends
to be represented.

4. TARAWILTON
 TaraWilton, much like Sophie Boston, has
decided to go against the generic use of
close ups in her digipak, and to good effect.
This digipak has a simple design but also
uses the photography in a literal sense with
regards to the name of the album.Tara uses
the conventional colour schemes and even
fonts as well as name dropping ‘Ed Sheeran’
adding a more professional edge to the
digipak. Overall the simplicity of this is the
best attribute as it is clear and easy to read
in terms of the administrative details, whilst
also standing out as unique and also
conforming to all the necessary codes and
conventions in conjunction with this genre.