Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights. http://www/sensibledesigns.co.za

1. BRETT DOVEY

2. “Ability is what you are capable of doing.
Motivation determines what you do.
Attitude determines how you do it”.
- Lou Holts“

3. TABLE OF CONTENTS
 Abbreviated Resume
 Education
 Skills
 Process & Tools
AboutMe My WorkResume
 Short bio
 Contact & social media
links
 References
 Mining For Zambia
 The Glass Recycling Company
 Ford South Africa
 Castrol South Africa
 Averda South Africa
 Bankserv South Africa
 Jawitz Properties
 Autoquip
 Brands

4. SHORT BIO
An excellent digital marketing & social media online practitioner with over 8 years’ experience in
digital marketing. Having diploma's in various online discipline’, including but not limited to web
design (specialization in WordPress), project management, multimedia development, web
development and marketing, social media marketing and digital marketing. A certified AdWords and
SEO Professional with SEOPSA, as well a recognized influencer with Webfluential.
Formerly the Divisional Social Media Head with CBR Marketing Solutions, a Digital Manager with
#HelloYes Marketing, and most recently a Digital & Social Media Consultant with one of the top 250
PR companies - Meropa Communications.
Formerly the Head of Digital for Sauce Advertising (lead agency - Famous Brands). Having a good
understanding of the multiple social media platforms and how to integrate them to leverage online
engagement and growth, as well as on overriding understanding and working knowledge of the
Omnichannel approach.
My specialties include digital media, consumer behaviour, brand awareness, social media strategy,
online reputation management and Omnichannel marketing campaigns

5. CONTACT & SOCIAL MEDIA
 Email: doveybrett@gmail.com | info@sensibledesigns.co.za
 Website: www.sensibledesigns.co.za
 SEOPSA: https://www.seo-association.org/seo-directory/name/brett-dovey/
 Slideshare: https://www.slideshare.net/BrettDovey
 Social Media Links:
 Facebook: https://www.facebook.com/doveybrett
 Twitter: https://www.twitter.com/awehjozi
 LinkedIn: https://www.linkedin.com/in/brettdovey/
 Pinterest: https://za.pinterest.com/sensibledesigns/
 Webfluential: https://webfluential.com/brettdovey

6. REFERENCES
Coetzee Zietsman
Acting Divisional Head (The
Hub),
Meropa Communications
coetzeez@meropa.co.za
082 306 3475
Tamsym Friedman
Executive Assistant to CEO
Workforce Holding Limited
tamsyn.myer@gmail.com
082 602 1644
CraigMunitz
Managing Director
CBR Marketing Solutions .
craigm@cbrmarketing.co.za
083 601 8101

7. Every brand has stories to tell—stories that will not only
engage, inform, surprise, delight, and impact their
audience, but that will also deliver on measurable
business goals.
A Marketer sees themselves as a conduit between the
brand and the consumer.

8. REFERENCES
Tamsyn Friedman
Executive Assistant to CEO
Brett is a pleasure to work with.. nothing is an effort for him. Although he was the social media manager he would, and could,
help with anything. Fixing computers, helping move desks- nothing was an effort for Brett. Brett is a perfectionist and is totally
brilliant at his job as the social media manager. He understands social media and takes it upon himself to always learn, read
and stay abreast industry trends!
Louise Joubert
Debtors Manager
Brett is an authentic, passionate social media specialist.
In his role as Social Media Manager he continually demonstrates a high-level of competency as a skilled professional. Brett
demonstrates proficiency from conceptualising and implementation all the way through to reporting. He is proactive with a
great attitude towards the client and his colleagues which makes him great to work with.

9. REFERENCES
Marc Lowe
Independent Automotive & Manufacturing expert.
Brett is a conscientious employee who could always be relied upon to approach any challenge with dedication and
perseverance. He has a high energy level that is focused on achieving results.
Jami Selikow
Social Media Team Leader at CBR Marketing Solutions
Brett is a fantastic manager and mentor. He is never too busy to help and give guidance for the betterment of the team. He
has the ideal personality to lead a team to greatness, and manages weaknesses within the team very professionally and with
integrity.
Kate Elphick
Microsoft Business Unit Executive at Exponant
Brett has an inspiring mind and a dedication to social media that I rarely see. He is one of the few professionals who
understands that it is about the quality of engagement, not quantity of "likes". His blogs are informative and he generously
curates and shares knowledge on the subject.

10. ABBREVIATED RESUME
Head of Digital - Sauce Advertising Oct 2017 – May 2018
Digital & Social Media Consultant – Meropa Communications - Oct. 2016 – Sep 2017
Digital Marketing Manager - HelloYes Marketing - Feb. 2016-Sep. 2016,
Headof SocialMedia - CBR Marketing - Aug.2012– Jan 2016
Online Marketing Coordinator – WhatsupPublishing- Feb. 2012 - Jul. 2012
Managing Director – Sensible Designs – June 2011 – Jan 2012

11. EDUCATION
Google
AdWords Certified (2017)
(Search/Mobile/Video) Digital Garage
Red & Yellow
Major: Digital Marketing, CT (2014)
Get Smarter
Major: Social Media Marketing, CT (2013)
Alison Online
Major: Diploma in Web Design (2011)
Major: Diploma in Project Management (2011)
Major: Diploma in Multimedia (2011)
Major: Diploma in Web Business Development
and Marketing (2011) Major: Diploma in Social
Media Marketing (2011)
Blue Magnet
SEO Professional (2016)
Shaw Academy
Diploma – Ultimate Digital Marketing
Programme (2018) Diploma – Blogging &
Content Marketing (2018)
Diploma – Viral Marketing (2017)
Diploma – Digital Marketing (2017)
Diploma – Advanced Social Media Marketing
(2017) Diploma – Social Media Marketing
(2017)

12. SKILLS - DIGITAL
STRATEGY
• Industry &
Competitor
Review
• Evaluation of
consumer
behaviour
• Development of
Buyer Personas
• Identify Goals &
KPI’s
• Evaluate & Audit
Digital Channels
& Assets
(Owned |Earned
|Paid )
• Creation of
content plan &
messaging
• Development of
Tactics
SEO
SEO Professional
(SEOPSA)
• Keyword Research
& Targeting
• Full Website
Technical Audit
• Indexing, Sitemaps
and Website
Submission
• Rich Snippets &
Schema Mark-up
• Page Titles &
Metadata
On Page Content
Optimization
• Link building
• Reporting
• Analytics
• SEO Tools
• Development
of Landing
Pages
• Usability
Testing
• Integration
and Add Ons
• WordPress |
Joomla
• HTML|CSS
• User Journey
Auditing
(Crazy Egg |
Hotjar)
WEB DEVUX
• Findability
Audits
• User ability
Audits
• Functionality
Audits
• Accessibility
Audits
• User Centric
Design
• Customer
Journey
Evaluation
• Wireframing
CONVERSIONS
• Google
Analytics
• Goal Tracking
• Google Tag
Manager
• Event Tracking
• Funnel
Tracking
• Emailer
design,
development
& distribution
• CRM
Workflow
• Content
Distribution
AUTOMATION

13. SKILLS – SOCIAL MEDIA
STRATEGY
• Industry &
Competitor Review
• Evaluation of
consumer
behaviour
• Development of
Buyer Personas
• Identify Goals &
KPI’s
• Evaluate & Audit
Digital Assets
(Owned |Earned
|Paid )
• Creation of content
plan & messaging
• Development of
Tactics
• Development of
campaigns
ADVERTISING
• Development of
advertising
collateral
• Development of
media buying
strategy and
plan
• Implementation
of media plan
• Optimization of
media plan on
native platforms
Tools Used
• Facebook Ads
Manager
• Twitter Ads
• LinkedIn Ads
• Community
Management on
Facebook,
Twitter,
LinkedIn,
YouTube
Instagram etc
• Content
Development on
all Social Media
Platforms
(Editorial
Calendars)
• Customer
Relationship
Management
and Database
Development.
SOCIAL MEDIA
REPORTING &
ANALYSIS
• Identify
client’s
objectives &
KPI’s
• Benchmarking
on all channels
• Performance
Analysis
• Develop
custom
dashboards
• Provide
actionable
insights
• Present
findings and
campaign
results
ORM
• Monitor
• Listening
• Review
Insights
• Analysis
• Reporting
Tools Used
• Brandseye
• Sprout
Social
• Pulsar
• Adobe
Social
• Meltwater
• Copywriting
• Design
(GIFS/Animation/
Static)
• Public Speaking
(Social Media
Workshops)
• Budgeting
• Analytics
• Funnel Marketing
• Strategic
Planning
• Content
Marketing
• Influencer
Outreach &
Identification
ADDITIONAL

14. SKILLS – ACCOUNT MANAGEMENT
CLIENT HANDLING
• Run weekly status tracking
sheets
• Develop face to face
interactions
• Evaluate, report and present
on digital effectiveness post
campaign.
• Provide effective solutions
for day to day occurrences.
• Proactively provide insights
based on digital tools used.
COMMERCIAL
• Development of
proposals, retainers etc.
• Tracking, billing and
Invoicing of digital
offerings and services.
• Transference of
knowledge providing
advice and guidance based
on data as well as latest
trends.
• Management of workflow
KNOWLEDGEPROJECT MANAGEMENT
• Ownerships of accounts
against delivery of specific
timelines & targets
• Management the production
and development of
campaigns from concept to
rollout
• Brief internal departments
• Produce Project timelines
• Management of 3rd Party
Interactions

15. PROCESS & TOOLS
◉ Online Reputation Management
◉ Tools: - Brandseye,
Hootsuite,Tracx, Adobe
Social
◉ Social Media Dashboards:
◉ Tools: Hootsuite, Sprout
Social,
◉
Content Curation &
Development:
◉
Tools: Hootsuite, Sprout Social, Post
Planner, Scoopit, Feedly, Google
Trends
◉ Report & Analytics
◉ Tools: Hootsuite, Sprout Social, Fan
Page Karma, Tracx
Notifications
◉ Tools: Native Platforms,
Sprout Social,
Tweetdeck, Hootsuite.
◉ Advertising
◉ Tools: Native,
Power Editor,
Adespresso.

16. MY WORK Mining For Zambia
Fullsite
Place your screenshothere
Search Engine Optimization
Landing PageDevelopment
Digital MarketingStrategy
Social Media Strategy
Social MediaCampaigns
Google Analytics
Social Media Advertising
Highlights:
Bounce Rate :19,08%
Users : 67 666 (34.1% returning)
Organic Growth:2,9%
Video Views: 122 022
eBook Download: 7383 (Social ROI :73,83%)

17. MY WORK The Glass Recycling Company
Full Site
Place your screenshothere
Search Engine Optimization
Web Development (New
Website)
Contentcreation & Updates
Google Analytics& Reporting
Highlights
Bounce Rate :46,12%
Users : 41553 (24,3%) - returning
Organic Growth: 71,7 %

18. MY WORK Ford South Africa
SocialMedia
Client Relationship Management
Community Management
Online Reputation Management
ORM Reporting
SocialMediaReporting
Business for Facebook
Sprout Social
Pulsar
Synthesio
Adobe Social
Twitter
Instagram
ToolsUsed
Place your screenshothere

19. MY WORK Ford South Africa
SocialMedia
Client Relationship Management
Community Management
Online Reputation Management
ORM Reporting
SocialMediaReporting
Business for Facebook
Sprout Social
Pulsar
Synthesio
Adobe Social
Twitter
Instagram
ToolsUsed
Place your screenshothere

20. MY WORK Castrol South Africa
Emailers
Emailer Design &Development
Email Coding
Email Distribution
ToolsUsed
Dreamweaver
Mailchimp
Dotmailer
Photoshop
Highlights:
Open Rate : 30,83 %
CTR: 5,41%

21. MY WORK Averda South Africa
Emailers
Emailer Design &Development
Email Coding
Email Distribution
Dreamweaver
Mailchimp
Dotmailer
Photoshop
ToolsUsed
Infographic
Infographic Design

22. MY WORK Bankserv South Africa
Emailers
Emailer Design &Development
Email Coding
Email Distribution
Dreamweaver
Mailchimp
Dotmailer
Photoshop
ToolsUsed

23. MY WORK Bankserv South Africa
Emailers
Emailer Design &Development
Email Coding
Email Distribution
Dreamweaver
Mailchimp
Dotmailer
Photoshop
ToolsUsed

24. MY WORK Jawitz Properties
Search Engine Optimization
GoogleAdWords
GoogleAnalytics
Reporting
Campaign Development
Fullsite
Place your screenshothere
CrazyEgg
Excel
GoogleAdWords
GoogleAnalytics
ToolsUsed

25. MY WORK Autoquip
Search Engine Optimization
GoogleAdWords
GoogleAnalytics
Reporting
Campaign Development
Landing Page
Web Development
Fullsite
CrazyEgg
Excel
GoogleAdWords
GoogleAnalytics
Wordpress
ToolsUsed
Place your screenshothere

26. MY WORK Brands

27. CAMPAIGN EXAMPLE