SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

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At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers. Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).

Marketing

@BrettASnyder
Extreme Excel Excellence
Brett Snyder
Director, Search Engine Optimization

@BrettASnyder
About Me
Director, Search Engine
Optimization, Nebo Agency
• Human-centered approach to SEO
• Download the Presentation
• Twitter: @BrettASnyder

@BrettASnyder
Automated Milestone Scheduling
http://bit.ly/automated-scheduling

@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data

@BrettASnyder
Actual Data vs. Actionable Data

@BrettASnyder
What are Nested Functions?

@BrettASnyder
What are Nested Functions?
1

@BrettASnyder
What are Nested Functions?
1 2

@BrettASnyder
PEMDAS
(a X b ÷ c + d -
e)f1 6
25
4
3

@BrettASnyder
Determine the Criteria
 Clicks
 Impressions
 Clickthrough Rate
 Average Position
 Organic Ranking
 Organic Traffic
 Bounce Rate
 Conversions

@BrettASnyder
Find the Key
This is the key!

@BrettASnyder
Determine the Criteria
 Where are you currently ranking?
 How many impressions did it get?
 How many conversions did it get?

@BrettASnyder
Build the Solution
Ranking <20; Ranking >5

@BrettASnyder
Build the Solution
Impressions > 100

@BrettASnyder
Build the Solution
Conversions >= 1

@BrettASnyder
Nesting Multiple Functions

@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion

@BrettASnyder
Bid Management Template
http://www.bit.ly/
bidmgmt

@BrettASnyder
Google Analytics Landing Pages

@BrettASnyder
Where Are Our Keywords?
Title Tags!

@BrettASnyder
Title Tags (Screaming Frog)

@BrettASnyder
Search Queries Containing Keyword

@BrettASnyder
Keyword Insights Template
http://www.bit.ly/k
w-insights

@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder

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SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

1. @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization

2. @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation • Twitter: @BrettASnyder

3. @BrettASnyder About Me

4. @BrettASnyder About Me

5. @BrettASnyder About Me

6. @BrettASnyder Goal

7. @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling

8. @BrettASnyder Meta Data Generation

9. @BrettASnyder Wedding Invite List

10. @BrettASnyder Testing your Loved Ones

11. @BrettASnyder Goal

12. @BrettASnyder Goal

13. @BrettASnyder Goal Simple Data Valuable Data Actionable Data

14. @BrettASnyder Actual Data vs. Actionable Data

15. @BrettASnyder Actual Data vs. Actionable Data

16. Nested Functions

17. @BrettASnyder IF Functions

18. @BrettASnyder IF Functions

19. @BrettASnyder IF Functions

20. @BrettASnyder What are Nested Functions?

21. @BrettASnyder What are Nested Functions? 1

22. @BrettASnyder What are Nested Functions? 1 2

23. @BrettASnyder Who remembers PEMDAS??

24. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3

25. @BrettASnyder What are Nested Functions? 1

26. @BrettASnyder What are Nested Functions? 1 2

27. Using Nested Functions

28. @BrettASnyder Identify the Problem

29. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions

30. @BrettASnyder Find the Key

31. @BrettASnyder Find the Key This is the key!

32. @BrettASnyder Find the Key

33. @BrettASnyder Build the Solution

34. @BrettASnyder Build the Solution

35. Striking Distance Keywords

36. @BrettASnyder Identify the Problem

37. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?

38. @BrettASnyder Find the Key

39. @BrettASnyder Build the Solution

40. @BrettASnyder Build the Solution

41. @BrettASnyder Build the Solution Ranking <20; Ranking >5