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Preparing to write for a PR campaign

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Brett Atwood
Brett Atwood

This introductory PR lecture focuses on the research and planning needed for writing your PR strategy and press releases.

BusinessTechnologie
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Preparing for Writing PR 313 Brett Atwood
What is Public Relations? ,[object Object],[object Object],[object Object],Different than Advertising?
Stereotypes ,[object Object]
“ Old Skool” vs. “New Skool” PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
PR Writing vs. Journalism ,[object Object]
PR vs. Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences ,[object Object],[object Object],[object Object],[object Object]
PR Strategy: Outlining the Objectives ,[object Object],[object Object]
PR Strategy: Outlining the Audiences ,[object Object],[object Object]
PR Strategy: Outlining the Channels and Skills ,[object Object],[object Object],[object Object]
Sample PR Strategy Sessions ,[object Object],[object Object],[object Object],[object Object]
Example: Rolling Stone Radio
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