What are some of the best practices that aspiring citizen journalists should consider when creating Web content? This presentation reviews some of the basics.
2. Are Bloggers Journalists?
• 52% of bloggers consider themselves to be
journalists
• 20% of bloggers derive the majority of their
income from their blog work
• But are bloggers the same as journalists?
Source: 2010 PRWeek/PR Newswire Media Survey
3. Is It Journalism?
• Most have not “trained” to be journalists
– 57% of bloggers include links to original sources
either “sometimes” or “often.”
– 56% of bloggers spend extra time trying to verify
facts they want to include in a post either
“sometimes” or “often.”
SOURCE: PEW INSTITUTE 2006 SURVEY
4. Opinion & Ideology
• Blogging is often personal in nature and told
from a definite point of view
• “Traditional journalism” is different
5. Traditional Journalism
• “Fair and balanced” reporting is the goal
• Despite limitations of time and resources, we
strive to gather and present facts in an
unbiased way
6. It’s not about “You”
• Challenge your own assumptions and those of
your readers
• Logic, intellect and research should prevail
over emotion, gut instinct and personal belief
systems
7. Bias
• Bias in the news and blogging can take many
forms
– Word choices
– Image choices
– Omission of information
– Selection of sources
– Story framing & context
8. Word Choices
• Whether intentional or not, the words you
choose may reveal your personal views
• Stay neutral and stick to the facts
• Interactive Exercise:
– Word Choices
– Headline Choices
9. Image Choices
• What graphic or image should accompany
your story?
• Can you think of examples where the image
captures something different than the
physical reality of the event?
• Interactive Exercise: Image Choices
10. Omission of Information
• Who sets the mainstream media news
agenda?
• What gets covered or ignored?
• Interactive Exercise: Omissions
11. Selection of Sources
• Should you exclude a viewpoint to reinforce
your own agenda or belief?
• Interactive Exercise: Sources
12. Story Framing & Context
• On the Web, the earliest reports are often
amplified by others
• Stories are “framed” and contextualized by
the journalist (but also by others)
• Interactive Exercise: Story Framing
13. Examples: The Aggregators
• Drudge Report
– Conservative in nature
– Monica Lewinsky/Bill
Clinton Scandal
• Huffington Post
– Liberal response to
Drudge Report
14. The Aggregators
• Beyond news, there are
several popular
aggregate blog sites for
specific areas of interest
• Examples:
– Technorati.com
– BoingBoing.net
16. What is “Crowdsourcing?”
• A collaborative form of reporting
• Each contributor researches and contributes a
component to the overall piece
• The actual story may or may not be written by a
collaborator
• Content is usually overseen by a centralized editor
17. “Pro-Am” Journalism
• Crowdsourcing is often referred to as “pro-am
journalism”
– A combination of both professional and amateur
contributions
18. More Resources
• University of Michigan’s News Bias Explored
• Pew Research’s State of the News Media
Report
• PRWeek/PR Newswire Media Survey