Presentation for AAMAS on May 15, 2015

1. Personal Branding
Bret L. Simmons, Ph.D.

2. www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons

3. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. We are all ambassadors of our
increasingly social businesses
3. Differentiate your personal brand by
demonstrating professional discretion

5. What do you want
to learn today?

6. Yesterday’s home
runs don’t win today’s
games
Babe Ruth

12. Your Website

13. More social, less media
(Coine & Babbitt, 2014)
Be more human
(Schaefer, 2015)

14. Digital Citizenship

15. Professionally
Personal Brand
Ambassadors

16. Professionally Personal
Everything you do reflects on your business

18. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

19. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

20. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

21. New business card
www.bluehost.com

22. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

23. Social Media
You must be personal and conversant

24. Lead with value
Wrap the personal around your value

27. Never trust any site to
protect your privacy

28. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

29. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls

30. Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.

37. Why risk
offending
anyone?

38. Brand: Name, Picture, Purpose
• E-mail
• Linkedin
• Blog
• Twitter
• Facebook
• Instagram
• YouTube

39. Bret.simmons@gmail.com
bret@bretlsimmons.com

47. We don’t need Facebook to
authenticate our lives

48. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Taking control of your online brand is
good for your career and your
company

49. Questions?

50. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576