This document discusses lessons learned about social media from Bret L. Simmons based on his experience over 8 years. He emphasizes that social media users should never expect privacy online and should behave as if everything they post could be seen publicly. His other key lessons are to use social media authentically and with professional discretion to avoid offending others, and that businesses need to continually learn and adapt their social media strategies to stay competitive over time.
3. Letâs talk
⢠Are you active on SM? Why or why not?
⢠What have you learned?
⢠Any predictions for the next 5 years of SM?
⢠What Iâve learned
⢠Key performance technology
17. ⢠Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
⢠If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, donât post it online
Operational Privacy
18. Operational Privacy
⢠The sooner you behave as if you
have no privacy online, the more
effective you will be
⢠Use your online presence to build
bridges, not walls
19. We donât need Facebook or Twitter
to authenticate our lives