Automation in social media can be very risky, but also very rewarding. The key is to knowing what to automate and how far to go with your automation.

1. Automating Account Maintenance
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2. The Social Challenges
• Managing 1 account is easy
• Managing 5, 10, or more = Not so easy
• Content Marketing requires many accounts,
with activity
• Automating submissions, comments, and the
promotion = low quality
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3. The Automation Experience
• Examples
• The Good, The Bad
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4. Digg: First Hard Lesson
• What is Digg?
• How it worked
• Greasemonkey script to vote for friends =
bannings all around
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5. Digg: What We Learned
• Automation needed to be more
subtle and natural
• Sleep
• Vote sporadically
• Limit activities
• Randomize EVERYTHING
• FAIL more than WIN
• DiggBot
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6. Digg: Massive Success
• 5 top 100 accounts, 3 alpha testers
• Well over 5000 FPs during height of Digg
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7. Twitter
• TweetAdder (Greasemonkey)
• RSS Posting
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8. Twitter: @weirdnews
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9. Twitter: @weirdnews
• 70% Celebrity Following
• 29% Power Users
• Followed by many influencers such as:
• @aplusk – Ashton Kutcher (692 following)
• @goodhealth – Health Magazine (1,180 following)
• @tmz – TMZ (750 following)
• @anncurry – Ann Curry (838 following)
• @joerogan – Joe Rogan (1,675 following)
• @menshealthmag - Men’s Health Magazine (550
following)
• @bigboi – Big Boi from Outkast (1,659 following)
• @rosemcgowan – Rose McGowan (184 following)
• @kellyslater – Kelly Slater (791 following)
• @funnordie, @richardbranson, @twj,
@newscientist, etc etc etc
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10. Twitter: Successes
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11. Twitter Bans and Issues
• Banned from search
• @apnews issues
• @kirtsy issues
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12. Pinterest
• Add / Remove Users
• Adding people to boards
• Can change account and board names
• Can bypass account penalties
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13. Network Statistics
• Network important, often limited
• Good friends, Bad friends
• Friends you didn’t know you had
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14. Automation Advice
• Automate account maintenance
• Don’t over-automate
• Know site limits
• Know site normal levels so you blend in
• Tumblr automation is really tough
• Facebook automation can actually hurt you
• Be super careful with automating Google+
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15. Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutora
s
Gplus.to/kairay
www.kairaymedia.com Gplus.to/brent
@kairaymedia
@brentcsutoras
www.kairaymedia.com