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Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015

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Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.

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Veröffentlicht in: Marketing
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Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015

  1. 1. Reddit Ads Succeeding Where So Many Have Failed
  2. 2. 208 Million
  3. 3. • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed • Shadowbans removed
  4. 4. Reddit Ad Guide http://bit.ly/1O71TTZ
  5. 5. • Self Server starts at $20 • CPM based starting at $1.50 CPM • Country - $2.00 CPM • US City - $5.00 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • First come, First Serve • Auctions coming very soon
  6. 6. • Interest or Subreddit Targeting • Interest = Front Page • http://bit.ly/1O71TTZ
  7. 7. • Link or Text
  8. 8. • Create Ads for Reddit • Personalize
  9. 9. • Engage users • Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
  10. 10. • Be Engaged • Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
  11. 11. • Be Creative • Witty titles • Reddit Gold • Reddit only contest
  12. 12. • Misc Tips • Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
  13. 13.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/
  14. 14.  Stayed involved the entire time  Light hearted / humor
  15. 15.  Delivered (personally)
  16. 16. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
  17. 17. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links
  18. 18.  Designed for Reddit  Uses Self Post format  Peaks User Interest with Title  Suggest Social Sharing
  19. 19.  317 Comments  Stayed fully engaged  Light hearted  Friendly
  20. 20.  317 Comments  Stayed fully engaged  Light hearted  Friendly
  21. 21. • Brand Awareness • Direct customer engagement • Articles / Links • Awards
  22. 22. • /r/Toronto • Easy to digest title • 53% Converted • 8800% ROI • 5x Traffic
  23. 23.  Identify the right people to run your campaign  Review similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience
  24. 24. Resources  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/  https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/  https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/  https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/  https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came  http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content  https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/  http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out  http://www.searchenginejournal.com/
  25. 25. @brentcsutoras /in/brentcsutoras +brentcsutoras

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