Virtual Reality and Augmented Reality have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. Companies like Google, Apple, Facebook, Microsoft, HTC, and more, are dedicating an enormous amount of time and money into the future of Altered Realities. This presentation will detail not only the technology available today and coming tomorrow, but also provide examples of how companies are taking advantage of marketing through both VR & AR.

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Aqua Gauntlet (2000)

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Your New
Eye: Tokyo
Underground
App
https://youtu.be/ANgLiyPW1yI
?t=1m35s

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Cardboard VR

7. https://youtu.be/IRjpWpZlXA4?t=1m10s
InMind VR
@brentcsutoras#SEJThinktank

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Altered Reality is..
Immersive – Users are less distracted
Impactful – Richer emotion generating experiences
Memorable – We remember more visually and when
locations are involved.
Unique – People are excited by the early technology
Useful – The experience tends to provide more
value

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Altered Reality Industry is
Growing Fast
“..with revenues from virtual reality products (both hardware and
software) projected to increase from 90 million U.S. dollars in 2014 to
5.2 billion U.S. dollars in 2018. The number of active VR users is
forecast to reach 171 million by 2018. According to recent forecasts,
revenue from virtual reality head-mounted displays is expected to grow
from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in
2018.” ~ Statista

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Altered Reality Industry is
Growing Fast
Digi-Capital believes that mobile AR could become the primary driver
of a $108 billion VR/AR market by 2021, with AR taking the lion’s
share of $83 billion and VR $25 billion.

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Augmented Reality VS
Virtual Reality
Augmented.com summarizes this nicely, stating that “Virtual
Reality offers a digital recreation of a real life setting, while
augmented reality delivers virtual elements as an overlay to the
real world.”

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Altered Reality Technologies
• Google Glass
• Magic Leap
• Oculus Rift
• PS4 VR
• HTC Hive
• HoloLens
• Cell Phone / Tablets

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How To
Use Altered
Reality in
Marketing

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Altered
Reality
Technologies
• Facebook / YouTube
Supported
• 360 Cameras are
relatively cheap
• Interesting Without VR

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17. https://www.facebook.com/StarWars/videos/1030579940326940/
@brentcsutoras#SEJThinktank

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19. https://youtu.be/lrukPBOEdqg?t=1m15s
@brentcsutoras#SEJThinktank

20. https://www.youtube.com/watch?v=59J8JrqD5yE
@brentcsutoras#SEJThinktank

21. https://youtu.be/aJmEkcJtUL8?t=57s
@brentcsutoras#SEJThinktank

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Your Own
Google
Cardboard

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Augmented Reality Apps

24. https://youtu.be/CmFh3AkTCTg?t=40s
@brentcsutoras#SEJThinktank

25. https://youtu.be/wKwLBWCKs94?t=31s
@brentcsutoras#SEJThinktank

26. https://youtu.be/p_Q7eA-C6X0?t=9s
@brentcsutoras#SEJThinktank

27. https://itunes.apple.com/us/app/flow-powered-by-
amazon/id474664425?mt=8
@brentcsutoras#SEJThinktank

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Thinking About Tomorrow
https://youtu.be/YJg02ivYzSs?t=1m20s

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Resources
http://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf
https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdf
https://www.facebook.com/help/828417127257368
https://support.google.com/youtube/answer/6178631?hl=en
https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/