1. Education, Higher and Other
4MAT Advanced Development
Learning Type Measure assessments and
training/curriculum development.
Bachelor of Arts in English, cum laude
Saint Olaf College, Minnesota; University of Aberdeen, Scotland UK
Award-winning staff writer and copyeditor for Manitou Messenger (2000-2004). Actor and director in One Act
Festivals. Resident Assistant. Interim Finance Manager for student-run business. English as a Second Language
tutor. Spanish Club gente. Talking Circle founding member. International Student Club Secretary (Aberdeen).
Aveda Launch Account Manager April 2011—Jan 2017
Pure Privilege / Consumer Coordinator June 2007—April 2011
Advisor / Events Coordinator July 2006—June 2007
Advisor / Education Specialist July 2004—Sept 2005
Aveda Corporation, Aveda Institute Minneapolis,
Aveda Experience Center - Southdale Mall
(Aveda is owned by Estee Lauder Companies, Inc.)
As LAM: Execute, recap, and track orders for Preferred Shipping
program for Aveda Services direct distribution area; create order
forms for sales team, improve sell sheets from marketing, sup-
port sales leaders and field sales. Create Launch Learning Events
for entire corporate site (focus on Customer Relations dept) for
each marketing period; work with all stakeholder departments
to develop. Utilize advanced training in 4MAT method. Copyedit,
distribute, and draft communications, including weekly newslet-
ter for domestic sales teams. Develop additional trainings and
online resources/webcasts as needed.
As other positions: Provided superior service in professional,
courteous interactions with Aveda consumers, salons, and field
staff. Encyclopedic knowledge of Aveda products, policies, and
programs. Documented reliably high percentage of calls with less
than 2% error rate. Trained new employees on product, collat-
eral. Assisted Spanish-speakers. Shift manager as needed.
Trivia Host Dec 2008—Aug 2011, Mar 2015—present
Liaison Assistant June 2016—present
Trivia Mafia (Fabulous Fern’s, St. Paul)
Tavern on Grand, St. Paul
Contractor for Trivia Mafia to set up and facilitate world’s best
bar trivia; analyze host feedback data in weekly reports and gen-
erally support Host Liaison and owners with other duties as as-
signed. Independently for Tavern, wrote and read original, witty
questions and worked crowd. Created sound rounds and DJ’d rad
tunes.
Production Assistant Sept 2005 – Sept 2006
Consortium Book Sales & Distribution, St. Paul
Copyedited, typeset newsletters. Managed title data for in-house
database and vendors. Generated, edited, company website con-
tent. Solicited and organized subject catalog production biannu-
ally. Edited and managed data for seasonal front-list catalog.
Awards & Extracurriculars
Curious, scrupulous, diligent. Omnivorous reader, writer, listener. Loves
music, climbing, accuracy, fun facts, social justice, and the Oxford comma.
Ready when you are.
Hi there, I’m
Brenna Proczko.
Saint Paul, Minnesota | 651.497.5441 | brennaproczko@gmail.com | @i8brenna
MS Excel, Access, Outlook,
PowerPoint, Publisher, Skype
Adobe Illustrator, PhotoShop
Written Communications
Data Management
Public Speaking
SAP programs ECC, SPM, GCC
Google Drive Sheets, Docs,
Forms, Hangouts
HTML and SQL
Skill Set Employment Story
Families@Work ERG Site Lead
Minnesota’s co-lead for corporate volun-
teer and employee development group,
working to plan and promote local events
of interest to employees; also an active
member of Hispanic Connections and
GenNEXT ERGs
The Loft Mentorship Program (nonfiction)
The Loft Literary Center, Minneapolis
For essays “Ah, Azul” and “Seduction of
Smoke.” Worked with six professional
writers and eleven co-mentees for one
illuminating year. Public reading in Octo-
ber 2005.
Best News Story: “Students and Faculty
Search for Answers”
Minnesota’s Private Colleges
Front-page story of Manitou Messenger
issue on Sept 14, 2001. Unanimously
nominated by executive staff.

2. References
Heather Kneeland—Aveda New Business Manager 763.951.4856 | hkneeland@aveda.com
Recent manager
Julie Pratsch—Aveda Education Development Manager 763.951.68.45 | jpratsch@aveda.com
Colleague
Sean McPherson—Host on The Current, Trivia Mafia owner, musician 612.868.4070 | sean@triviamafia.com
Boss
Amy Wielunski—MPR Manager, Audio & Digital Fundraising 651.290.1582 | awielunski@mpr.org
Trivia Mafia Liaison and awesome person
Additional references available upon request.
Brenna Proczko Saint Paul, Minnesota | 651.497.5441 | brennaproczko@gmail.com | @i8brenna