1. Erika Bornemann
Dontae Jean
Brendan Kelleher
Meryl Sousa
BrianWilson

2.  Written by Mark Clothier,
March 29, 2012
 Considered purchasing
Zipcar, decided to create
their own brand
 Connect by Hertz born,
rebranded in 2008 as Hertz
On Demand

3.  Plan to make
entire 375,000 car
fleet accessible for
hourly rental
service
 Fleet size 30 times
larger than Zipcar
“The difference between us and
Zipcar is, frankly, the scale. A
good example is NewYork. I’ve
heard them say they have
2,000 cars there.Well, we have
35,000. When I have them all
enabled with Hertz On
Demand, they have a real
problem.”
- Mark Frissora, CEO Hertz
Global Holdings

4.  Plan to use
sheer “heft” to
test Zipster’s
loyalty
Fred Lowernce Jr., an analyst
fromAvondale Partners says:
“Hertz is certainly a competitive
threat, and it’s part of a very
popular short story, but so far
they haven’t even been a bug on
Zipcar’s windshield. I’m skeptical
Hertz’s bite will measure up to
the bark.”

5. “We don’t want to cannibalize the [core] car rental
business. Our whole mission is to get incremental
market size out of a new market: hourly rental.”
-Mark Frissora, CEO Hertz Global Holdings
The bottom line: Hertz, a leader in daily car rentals,
will add equipment to 375,000 vehicles in the U.S. to
allow hourly rentals in a bid to overtake Zipcar.

6. Published byWorldwideVideotex, March 1, 2012
“Living Journey” positions Hertz as leader in Sustainable
Mobility and Equipment Solutions
Providing ElectricVehicles (Evs) and hybrids to minimize
environmental footprint and operating costs

7.  Diverted 2 million tons
of e-waste from
landfills since 2005
 Recycled 680,000
gallons of oil in 2011
 Reduced paper use by
2.8 million pounds
since 2006
 80% of water used at
Hertz car washes is
recycled
 Implementing energy
audits and lighting
upgrades across their
national facilities

8. In 2011, Hertz was recognized by the Global
BusinessTravelAssociation for Sustainable
Practice through Hertz On Demand.

9. Written by John Kell, published January 2, 2013
Wall Street Journal Online
"I've been somewhat dismissive of car sharing in the past, but
what I've come to realize is that car sharing, particularly on the
scale that Zipcar has achieved and will achieve, is
complementary to our traditional business.”
- Avis Chief Executive Ron Nelson

10.  Avis will help Zipcar
achieve profitability by
“leveraging Avis’ fleet
and infrastructure as
well as offer more
vehicles during peak
rental periods.”
 Zipcar demand is low
during the week and
peaks during weekends
 Avis demand peaks
midweek
 Avis will be able to
allocate vehicles
accordingly based on
these demands

11.  Hertz launches global sustainability strategy. (2012). Industrial Environment, 23(3)
Retrieved from
http://search.proquest.com/docview/925614503?accountid=14573
 Kell, J. (2013, Jan 02). Avis to buy car-sharing service zipcar.Wall Street Journal
(Online), pp. n/a. Retrieved from
http://search.proquest.com/docview/1266016588?accountid=14573
 Mark, C. (2012, March 29). Can hertz outrun zipcar in hourly car
rentals?. Bloomberg Businessweek, Retrieved from
http://www.businessweek.com/articles/2012-03-29/can-
hertzoutrunzipcarin- hourly-car-rentals