Brief presention sharing a few tools and tactics which will help you achieve success with your social media platform.

1. EASY
TOOLS AND
TACTICS FOR
SOCIAL MEDIA
SUCCESS

2. WHAT WILL WE ACCOMPLISH TODAY?
We will review and discuss:
 Social media tools
 Social media tactics
 Discuss “Pay to Play”
 Your tricky social media marketing
issues

3. TOOLS

4. CAMERA+
TAKE AWESOME PHOTOS AND EDIT THEM
ON YOUR PHONE!

6. PICMONKEY
MAKE YOUR PHOTOS AWESOME.

8. WATERLOGUE
HAVE SOME FUN WITH YOUR PHOTOS!

10. BUFFERAPP
MANAGE YOUR TIME, SCHEDULE YOUR
ACTIVITY

12. FEEDLY
TEE UP YOUR CONTENT FOR EASY INFO
AND SHARING!

14. TACTICS

15. MAKE A GOAL
Increased sales
Brand awareness
Customer engagement

16. ANALYZE YOUR ACTIVITY,
ACT ACCORDINGLY
Facebook Analytics
Google Analytics

17. POST LEVEL INSIGHTS

18. COMPETITIVE INSIGHTS

19. SCHEDULE YOUR ACTIVITY
BufferApp
Facebook post scheduling

21. BE RESPONSIVE.
BE ENGAGED.
HAVE A CONVERSATION.
REMEMBER THE 80/20 RULE.

22. PAY TO
PLAY

23. FACEBOOK IS PAY TO PLAY…
BUT, FOR NOW,
IT IS AN INEXPENSIVE TACTIC

24. TWO STEP PROCESS
 Increase your page likes
 Advertise to your page fans and their
friends

25. FACEBOOK ADS
Ads can be targeted at:
 Demographic data:
States, cities, towns, zip codes
 Individual interests:
(knitting, Vermont, Dance, Wine etc.)
 Personal information:
Gender, age, marital status, degree
Ads can cost as little as $2 per day

26. FACEBOOK PROMOTED POST
 Less than 5% of your
fans see your posts.
 Promoted posts allow you to
send your posts either a
targeted audience similar to
your ads, or your page fans
and their friends
 Promoted posts increase
your posts views over 100%
depending on how much
you spend
 You can spend as little as $5
to promote a post

27. YOUR QUESTIONS?

28. JOIN US!
Like us on Facebook!
www.facebook.com/breezyhill
marketing
Follow us on Twitter!
@LauraBHill
@BreezyHillMKTG
Join us on Pinterest!
www.pinterest.com/breezyhillm
ktg
Link with us on LinkedIn!
www.linkedin.com/LauraBresee
Hill
www.linkedin.com/ChristineDie
m
Follow us on Instagram!
@LauraBHill
@BreezyHillMKTG

29. ADDITIONAL SLIDES

30. THE 80/20 RULE
80%
of what you share
online should be
supportive of others or
valuable to others
20%
of what you share
online should
promote your business

31. YOUR BUSINESS PAGE
View the data about
your page activity here.
Invite your
personal friends to
“like” your
business
Facebook page
here.
View your
business page
newsfeed by
clicking this
Facebook icon

32. INTERACT AS YOUR BUSINESS
As your new business page
Like pages that relate to your business or
interest
Comment on other business and