2. We’re pleased you’re joining the megabus.com family. It is going to be an exciting
semester of helping people explore their world by traveling on a Megabus.
In this training series we’ll equip you with all the tools and know-how you need to
be a successful megabus.com Student Ambassador.
Eventually, we’ll explore:
megabus.com
history
The Jack
Morton team
The kind of
events you’ll
be activating
How to plan
& promote
your event
How to hire
and train
your staff
How to
execute
your event
How to
recap your
event
How to
get paid
PR/Social
Media bonus
opportunities
1
2
3
4
5
6
7
8
9
3. The Student Ambassador program was launched in 2013 and enlisted students at colleges across the
country to spread the word about megabus.com by hosting small promotional events on campus.
You are one of 70 students at 35 different universities across the United States - that means there is
another ambassador on your campus who you can collaborate with to execute your events! You each will
plan and produce up to two activations per semester on your campus, or in your local community. At
each event, you will set up a table to speak with attendees, hand out premium giveaways & collect
emails. Your primary goal is to generate email leads - but most importantly we want you to introduce
fellow students to megabus.com so they’ll consider booking their next trip with us.
As a Student Ambassador, you are a megabus.com representative and extension of the brand at each
event. This means you should be knowledgeable about the company and its services. In return, you
will gain valuable professional experience in marketing, public relations, promotions and event
management.
4. At megabus.com, we are trying to reach men & women aged 18-34 who who might be
interested in megabus.com as an alternative and more affordable travel option.
Your generation values travel and spends more money on travel experiences than any
generation before them, and we have the opportunity to position megabus.com at the forefront
of this travel and experience mindset.
However, no one likes to be marketed too. Which is why we want to create an authentic, fun,
experience for our attendees. An experience that is relevant to their life and their interests.
Relaxed interactions are key. So feel free to strike up a conversation and chat with attendees
about their favorite places to travel and help explain how megabus.com can get them there.
This coming year, we will be focusing the Ambassador program on conversations that are
organically integrated into student lifestyles. You will help us inform college students about
megabus.com as well as encourage them (with the help of swag) to share their email address
so they can see more from the brand in the future.
7. First, let’s talk about using MegabusSAP.Edvanced360.com. This will be our
shared portal throughout the program. You’ll find key resources here as well as
complete your Student Ambassador Training.
To complete your training be sure to:
Complete all training chapters
Set up your profile
Introduce yourself in the discussion
Participate in a Student Ambassador Hangout Sessions
Now, let’s take
a closer look at
the training
requirements.
8. To be certified as a megabus.com Student Ambassador, you must complete all 6 training chapters.
The remaining 5 chapters can be found here:
1
9. You should also complete your MegabusSAP.Edvanced360.com profile.
Include: Name | Photo | School Name | Major/Minor | Graduation Year | Short Bio of Your Campus Involvement
2
10. Once you complete you profile, share a little bit about yourself in the discussion page to
connect with your fellow Student Ambassadors
3
Discussion pages are your
tools to ask questions and
comment on what worked (or
didn’t work) at your event. We
may also post some important
questions or topics to get your
thoughts on the program. Be
sure to check the discussions
page regularly.
11. Once you complete your training, you will be signed up for a thirty minute
“hangout session” with your fellow Student Ambassadors. Your fellow
ambassadors are your best resource! The sessions will be an ideal forum to:
• Chat about what you learned
• Discuss what you’re most excited about
• Get to know fellow ambassadors
• Ask (and answer) any questions you may have
We will reach out to you via email to set up your session date once you have
completed training. So keep a lookout!
4
12. Before we wrap up Chapter 1, we would love to hear more about YOU!
After this page, check the box in the
upper left and click on Next, which
brings you to the Discussion page. You
will answer questions there to complete
Chapter 1 and move on to Chapter 2:
megabus.com 101. You’re already on
your way to becoming a fully trained
megabus.com Student Ambassador!
What is your idea of the perfect road trip?
What are you most looking forward to as an Ambassador?
