Do you want to enhance your marketing strategy? Optimize your social media efforts? See an actual return on your investment that is based in quantitative analysis? Join Paperless Marketing’s Breanna Kusnierczyk in experiencing the power of a marketing approach that is based NOT on beliefs and assumptions but on the latest scientific findings and theories. Bonus: 10 Social Media Myths and what you can do today to resolve your misconceptions.

1. PROJECT
DATE CLIENT
OCTOBER 26
PAPERLESS MARKETING
HELPING LOCAL BUSINESS CHANGE THE CONVERSATION
CRAVEN ROUNDTABLE

2. WE BELIEVE IN CREATING
GLOBAL CITIZENS

3. A GLOBAL CITIZEN IS SOMEONE WHO IDENTIFIES WITH
BEING PART OF AN EMERGING WORLD COMMUNITY AND
WHO’S ACTIONS CONTRIBUTE TO BUILDING COMMUNITY
VALUES AND PRACTICES.

4. THE TOOLS AND
CONVERSATIONS
AVAILABLE TODAY
THROUGH THE
ACCESS OF THE
INTERNET AND
COLLABORATION
ACCELERATES
LARGE SCALE
CHANGE.

5. RENEWABLE
ADVERTISING
THE VALUE EXCHANGE
BETWEEN PEOPLE AND
BUSINESSES.

6. THREE PRINCIPALS OF
RENEWABLE ADVERTISING
DESIGN FOR PEOPLE WHERE THEY ARE
DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE
DESIGN WITH RESPECT FOR ALL

7. 42% DESKTOP
VS.
51% MOBILE
DESIGN FOR PEOPLE WHERE THEY ARE
82% OF SHOPPERS USE
THEIR MOBILE DEVICE WHILE
IN STORE TO INFLUENCE
THEIR PURCHASE DECISION

8. DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE

9. DESIGN WITH RESPECT FOR ALL

10. WAEL GHONIM:
LET’S DESIGN SOCIAL MEDIA
THAT DRIVES REAL CHANGE

11. CRITICAL CHALLENGES FACING
TODAY'S SOCIAL MEDIA

12. WE DON’T KNOW HOW TO DEAL WITH RUMORS
RUMORS THAT CONFIRM PEOPLE'S BIASES ARE NOW BELIEVED AND SPREAD AMONG MILLIONS OF PEOPLE.

13. WE CREATE OUR OWN ECHO CHAMBERS
WE TEND TO ONLY COMMUNICATE WITH PEOPLE THAT WE AGREE WITH, AND THANKS TO SOCIAL MEDIA, WE CAN MUTE, UN-FOLLOW AND BLOCK EVERYBODY ELSE.

14. IT’S BECOME REALLY HARD TO CHANGE OUR OPINIONS
AND ITS RARE THAT IF WE DO CHANGE OUR MINDS THAT WE WILL CHANGE WHAT WAS ALREADY SAID ONLINE

15. TALKING AT EACH OTHER INSTEAD OF WITH EACH OTHER
IT FAVORS BROADCASTING OVER ENGAGEMENT, POSTS OVER DISCUSSIONS, SHALLOW COMMENTS OVER DEEP CONVERSATIONS

16. CRAVEN ROUNDTABLE
PROJECT
DATE CLIENT
OCTOBER 26
10 SOCIAL MEDIA MYTHS
AND WHAT YOU CAN DO TODAY TO RESOLVE YOUR MISCONCEPTIONS!

17. MYTH #
DATE CLIENT
FOLLOWERS ARE YOUR MOST IMPORTANT METRIC
OCTOBER 26 CRAVEN ROUNDTABLE

18. MYTH #
DATE CLIENT
SOCIAL MEDIA IS FREE
OCTOBER 26 CRAVEN ROUNDTABLE

19. MYTH #
DATE CLIENT
PAID ADVERTISING IS THE ONLY WAY TO
BECOME VISIBLE
OCTOBER 26 CRAVEN ROUNDTABLE

20. MYTH #
DATE CLIENT
POSTS SHOULD BE AUTOMATED
OCTOBER 26 CRAVEN ROUNDTABLE

21. MYTH #
DATE CLIENT
MY CUSTOMERS AREN'T SOCIAL
OCTOBER 26 CRAVEN ROUNDTABLE

22. MYTH #
DATE CLIENT
TRAFFIC IS THE BOTTOM LINE GOAL
OCTOBER 26 CRAVEN ROUNDTABLE

23. MYTH #
DATE CLIENT
NOT TRUSTING YOUR AUDIENCE
OCTOBER 26 CRAVEN ROUNDTABLE

24. MYTH #
DATE CLIENT
THE “SPRAY & PRAY” STRATEGY
OCTOBER 26 CRAVEN ROUNDTABLE

25. MYTH#
DATE CLIENT
YOUR BRAND IS WHAT OTHER PEOPLE SAY
ABOUT YOU WHEN YOU ARE OUT OF THE ROOM
OCTOBER 26 CRAVEN ROUNDTABLE

26. MYTH #
DATE CLIENT
TOO MUCH CONTENT WILL GIVE AWAY MY SECRETS
OCTOBER 26 CRAVEN ROUNDTABLE