6. SLOWED GROWTH
1 Million Lost (2021)
Stagnation of Growth
Rates
SOFTWARE CHANGES
Privacy Focus
Further E-Commerce
Developments
AI Integrations
VIRTUAL INTERATIONS
Oculus Developments
VR Socialization
Facebook’s Future
Hinweis der Redaktion
Facebook vs. Other Platforms
Simple Multi-User Brand Management
- LinkedIn (Limits at 7)
- Snapchat complicated
- No option on Twitter (Feature pending)
- YouTube not possible
User Size
Chloe Mentioned
Facebook’s massive audience = huge growth potential
Ad Manager Integrations
- Instagram, Messenger
Advertising Platform
- 8 reasons Facebook has a distinct competitive advantage that can divided in to two sub-sections: business benefits & optimization capabilities
Advertising Platform: Business Benefits
30% advertisers see 6-10x ROI on avg.
19.8% digital advertising market share’
2nd largest (behind Google) at $112.68 billion, total market at $567.49 billion
Budget Friendly
Caroline explained in depth
Inexpensive for great results
Highest ROAS of all platform
41% marketers claim highest
ROAS control option, can set ROAS at a percentage, example 110% = 1.100 ROAS control
Brand & Product Awareness
Facebook best used for pushing brand & product awareness
Especially due to the Individual Outreach possibilities [Messenger, individually message customers]
69% companies offer customer service on FB, 60% seek customer service
Creative
Offers a wide variety of creative liberties to maximize branding
Format variation with media types (videos [short and long form], carousel, gallery, etc.)
Placement options (feed, messages, stories, Instagram)
Advertising Platform: Optimization Capabilities
Ad Types
Boosted engagement, promotions for page likes, Website traffic, custom CTA
A/B Testing
Enabled variants to test optimal promoted ads
Meta Pixel Tracking
Using the Website traffic promotion can integrate Meta pixel to see how advertising turns to tangible sales/leads
Targeting and Segmentation
Micro-focus audience
Gender, Age, Location, Languages, Interests, Education, Job Title, Income, Political Affiliation, Interests, Behaviors/Recent Purchases, Major Life Events
Block audiences
Remarket to previous buyers
Future of Facebook
Slowed Growth
Lost 1 million users in final quarter of 2021
Stagnating growth rates due to high level of market saturation
Software Changes
Legislation and consumer encouraged privacy focus
Further focus on e-commerce, developing better advertising
Integration AI for accessibility for those with disabilities
Virtual Interactions
Oculus integration with social media for a more social virtual space
VR used for meeting or staying connected
