The document discusses how to effectively tell stories. It provides examples of both ineffective and effective storytelling. Ineffective stories have flat, one-dimensional characters and lack intrigue or connection with the reader. An effective story is shown using a single photo of a CEO with dirty hands, which creates interest, dimension to her character, and makes the reader want to learn more about her story. The key to great storytelling is using vivid characters, depth, and investment from the reader.

1. YOU HAVE A STORY TO TELL

2. STORIES ARE
TOLD WITH
WORDS

3. Trustworthy
STORIES ARE
TOLD WITH
WORDS

4. Smart
Trustworthy
STORIES ARE
TOLD WITH
WORDS

5. Smart
Trustworthy
STORIES ARE
TOLD WITH
WORDS
Forward

6. Smart
Trustworthy
STORIES ARE
TOLD WITH
WORDS
Cutting Edge
Forward

7. Smart
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
Cutting Edge
Forward

8. Smart
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG Cutting Edge
Forward

9. Smart
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG little
Cutting Edge
Forward

10. Smart
Talented
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG little
Cutting Edge
Forward

11. Smart
Talented
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG little
Risk Takers
Cutting Edge
Forward

12. Smart
Talented
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG little
Risk Takers
Cutting Edge
Forward
Imagine

13. Innovative Smart
Talented
Creative
Trustworthy
STORIES ARE
TOLD WITH
WORDS
BIG little
Risk Takers
Cutting Edge
Forward
Imagine

14. Innovative Smart
Talented
Creative
Trustworthy
Cheeky & Irreverent
STORIES ARE
TOLD WITH
WORDS
BIG little
Risk Takers
Cutting Edge
Forward
Imagine

15. STORIES ARE
TOLD WITH
PICTURES

16. STORIES ARE
TOLD WITH
PICTURES

17. STORIES ARE
TOLD WITH
PICTURES

18. STORIES ARE
TOLD WITH
PICTURES

19. STORIES ARE
TOLD WITH
PEOPLE

20. STORIES ARE
TOLD WITH
PEOPLE

21. THE BEST
STORIES ARE
EASY TO SPOT

22. Words
Cheeky
Smart
Innovative
FUN!
Hip
Modern
Cool
Young
THE BEST
STORIES ARE
EASY TO SPOT

23. Words
Innovative
Modern
Cheeky
Young
Hip
Cool
Smart
FUN!
Pictures
THE BEST
STORIES ARE
EASY TO SPOT

24. Words
Innovative
Modern
Cheeky
Young
Hip
Cool
Smart
FUN!
Pictures
THE BEST
STORIES ARE
People EASY TO SPOT

25. THE BEST
STORIES ARE
EASY TO SPOT

26. Words
Fantasy
Kid Again
Play
DREAM
FUN
Imagine
Young
Make Believe
THE BEST
STORIES ARE
EASY TO SPOT

27. Words
Pictures
Fantasy
Kid Again
Play
DREAM
FUN
Imagine
Young
Make Believe
THE BEST
STORIES ARE
EASY TO SPOT

28. People
Words
Pictures
Fantasy
Kid Again
Play
DREAM
FUN
Imagine
Young
Make Believe
THE BEST
STORIES ARE
EASY TO SPOT

29. But those are the big guys.
Of course they
can tell their story.
Can we Tell our Story?

30. ANYONE CAN
TELL THEIR
STORY

31. Words
Adventure
Travel
PLAY
Outdoors
FUN
Nature
Breathe
Renewed
ANYONE
STORY
TELL THEIR
CAN

32. Words
Pictures
Adventure
Travel
PLAY
Outdoors
FUN
Nature
Breathe
Renewed
ANYONE
STORY
TELL THEIR
CAN

33. People
Words
Pictures
Adventure
Travel
PLAY
Outdoors
FUN
Nature
Breathe
Renewed
ANYONE
STORY
TELL THEIR
CAN

34. ANYONE CAN
TELL THEIR
STORY

35. Words
Vision
Passion
PLAY
Create
Protect
Conquer
Connect
GROW
ANYONE
STORY
TELL THEIR
CAN

36. Words
Pictures
Vision
Passion
PLAY
Create
Protect
Conquer
Connect
GROW
ANYONE
STORY
TELL THEIR
CAN

37. People
Words
Pictures
Vision
Passion
PLAY
Create
Protect
Conquer
Connect
GROW
ANYONE
STORY
TELL THEIR
CAN

38. What makes a
great story?

40. 1 Active & Vivid Characters who are

41. 1 Active & Vivid Characters who are
2 Three Dimensional meaning they are far more than

42. 1 Active & Vivid Characters who are
2 Three Dimensional meaning they are far more than
3 Just one thing: doctor, lawyer, architect, engineer, salesguy

43. 1 Active & Vivid Characters who are
2 Three Dimensional meaning they are far more than
3 Just one thing: doctor, lawyer, architect, engineer, salesguy
4 And we feel INVESTED & CONNECTED to the story

44. Can you Show me what
that looks like?

45. First, let’s take a look at what a
story DOES NOT look like . . .

47. Man, I can’t believe
we’re doing this again.

48. Man, I can’t believe
we’re doing this again.
Does my suit make
people want to hire us?

49. Man, I can’t believe
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

50. I wonder why
people think we’re
so uptight . . .
Man, I can’t believe
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

51. I wonder why
people think we’re
so uptight . . . I wonder if our
competition is doing
Man, I can’t believe
a different pose?
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

52. I wonder why
people think we’re
so uptight . . . I wonder if our
competition is doing
Man, I can’t believe
a different pose?
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

53. I wonder why
people think we’re
so uptight . . . I wonder if our
competition is doing
Man, I can’t believe
a different pose?
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

54. I wonder why
people think we’re
so uptight . . . I wonder if our
competition is doing
Man, I can’t believe
a different pose?
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.

55. I wonder why
people think we’re
so uptight . . . I wonder if our
competition is doing
Man, I can’t believe
a different pose?
we’re doing this again.
I’m glad they gave Does my suit make
us this template people want to hire us?
for the ad.
Everyone is telling the same story
which means no one remembers
anyone’s story!

56. A GREAT story looks like this

58. ds are visually
Jennifer’s dirty han
text box of
more interesting than any
.
words could ever be
= Brilliant
CE O and Muddy Hands

59. ds are visually
Jennifer’s dirty han
text box of
more interesting than any
.
words could ever be
= Brilliant
CE O and Muddy Hands
ennifer was
By poin ting out that J
ompany
9 years o ld when the c
s three
starte d, she become
us
dimensional to

60. The fo
ds are visually nt used
Jennifer’s dirty han years i
text box of is perf n the word
more interesting than any ect for fin
. sophist story t ally and
words could ever be icated
and ju elli
= Brilliant mps of ng. It is
CE O and Muddy Hands at the f
reader the page
ennifer was
By poin ting out that J
ompany
9 years o ld when the c
s three
starte d, she become
us
dimensional to

61. The fo
ds are visually nt used
Jennifer’s dirty han years i
text box of is perf n the word
more interesting than any ect for fin
. sophist story t ally and
words could ever be icated
and ju elli
= Brilliant mps of ng. It is
CE O and Muddy Hands at the f
reader the page
Most of us won’t take
the time to stop and
ennifer was read the text. That’s
By poin ting out that J the truth of it. But
ompany
9 years o ld when the c in this case, Jennifer’s
Muddy hands
s three create intrigue and inte
starte d, she become rest and makes
us me want to learn more
dimensional to about her

62. The fo
ds are visually nt used
Jennifer’s dirty han years i
text box of is perf n the word
more interesting than any ect for fin
. sophist story t ally and
words could ever be icated
and ju elli
= Brilliant mps of ng. It is
CE O and Muddy Hands at the f
reader the page
With just one shot, Backwoods has told a story
about their CEO. Today, most stories are told
this way, making your ability to tell your
story all the more important.
Most of us won’t take
the time to stop and
ennifer was read the text. That’s
By poin ting out that J the truth of it. But
ompany
9 years o ld when the c in this case, Jennifer’s
Muddy hands
s three create intrigue and inte
starte d, she become rest and makes
us me want to learn more
dimensional to about her

63. your story began here?
What if....

64. TEAD OF
INS
H ERE?

65. Let Bravo CC
help you tell your
story today!
Libby Spears Millie Shaw
972.754.6023 214.991.2231
lspears@bravocc.com millie@bravocc.com
www.bravocc.com