2. THE SUCCESS OF BC
BASKETBALLCreate Lasting Affinity For Your Brand
3. PARTNERSHIP OVERVIEW
Boston College has a long tradition of
success in basketball, with 22 former
players having gone to the NBA. It has
combined the success on the court with
high standards off the court and in the
classroom.
Boston College Alumni are some of the
most passionate fans and influential
business leaders in New England. Your
product or company can tap into these
fans as a full season basketball on the
Boston College/ IMG Radio Network.
Find out how your company can be
associated with THE premiere college
athletic program in New England.
Engage Loyal & Passionate Fans to Drive Traffic
4. BOSTON COLLEGE FANS BY THE
NUMBERS
67%
Attended
college
*In the Boston DMA, (Indicated auto spend is in the next 12 months)
**Index: BC Fans vs. the Boston DMA
SOURCE: Scarborough Research, Boston, MA 2015 Release 2 *Update
27%
Own stock
54%**
MORE LIKELY
to
have a home
valuing
$500,000 or
more
46%
Have a 401k
plan 65%*
Of people who
Plan to spend
$45K+ on a
new/leased
vehicle are BC
Fans
71%
Have financial
investments 61%*
Of households
who make
$150,000 or
more are BC
Fans
5. PARTNERSHIP OPTIONS
MAROON PACKAGE- All games air
on WEEI-850AM
» Closing Billboard Name
mention for every Game.
» One (1) In-game :30 Second
commercial per game.
» Complete Commercial
production included.
Increase Awareness to Dedicated BC Fans
