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1. PERSONAL BRAND EXPLORATION
Brandon Ferguson
Project & Portfolio I: Week 1
February, 4, 2022

2. Hard Work makes me, seeing my dad get up
before the sun and get home when its dark
everyday. Built the key elements of my life in
how to provide and be a good worker. I Value
loyalty and hard work. My vision and goal is
seeing me eventually having an open based
sports talk show. My purpose is to positively
impact the workspace that I eventually find
myself in. My passion is Sports reporting.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• NBA Director
• Anchor Sports Tv
• NBA Technical Director
BRAND ARCHETYPE -My top brand
archetype is the hero brand. The hero type as its
name explains has many “hero” traits such as
strength, skill, and mental fortitude. Bold,
Courageous, and disciplined are a few more
words to describe this type. I do agree with these
results in my personal brand journey.
[Director] for [Sports Broadcasting]
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters or Sports Tv]
TARGET AUDIENCE
Natalia Aller
Outreach Plan:
• Research if there are any specific jobs open
• I will use LinkedIn to make my initial contact and message.
• Follow up either if I get a personal email or reconnect on
linkedin.
PROFILE
PICTURE Technical Recruiter at
National Basketball
Association
Rich Vecchio
Outreach Plan:
• Do Research about PGA positions and overall golf game..
• Linkedin primary form of commination
• I would follow up after the masters knowing this is the
busiest time in golf season a few days after I would connect
through linkedin.
PROFILE
PICTURE Director, Talent and Culture
at PGA TOUR
Sudith Lima Outreach Plan:
• Prepare questions I have for her about nfl network
• Linkedin.
• Follow up With after the superbowl when NFL production
goes down volume wise
PROFILE
PICTURE [Traffic Coordinator at BLT
Communications, LLC

5. GOALS
Short Term: (Immediately After Graduation, 2024)
My Short term goal after graduation is to land that first job in the
industry at any level preferably in sports tv
Mid Term: (2024-2034)
Establish myself as well known dependable sports director in the scene
and learn the ins and outs of the business during this time also creating
connections and networking.
Long Term: (2034-2044)
By this time I hope too be able to have the financial freedom to be able
to produce my own show while also being able to freelance direct as I'm
needed/choose too

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
c
Technical Skill 1. . Graphix
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1. Running Prompter Novice / Adept / Expert
.
Te
a
m
wo
rk
Transferrable Skill 1. . Teamwork Novice / Adept / Expert
Transferrable Skill 1. Communication Novice / Adept / Expert
C
Technical Skill 1. Graphix
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1. Running Prompter Novice / Adept / Expert
Transferrable Skill 1. Teamwork Novice / Adept / Expert
Transferrable Skill 1. Communication Novice / Adept / Expert

7. I help Non sports fans get intrigued in sports by
being entertaining and funny.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Amazon (PG) process guide.
• Manager Lorenzo's Pizza
• Heavy Equipment Operator/Transporter
Education:
Sports Casting , B.S., Full Sail University
(2024)
Awards:
• Leadership Roles
• Manager Lorenzo's
• Managerial Position Amazon
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Izzy Robinson
Education:
• Full Sail University 2022-2024
Leadership Experience:
• Manager Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certified
• premier pro Certified
Brandon Ferguson
Overall Online Presence:
• 10 connections ,no banner, professional headshot, Profile is
lightly detailed, no articles, yes active on social media, No
customized URL, Average, 75 out of 100
HEADSHOT HEADSHOT
Education:
• Full Sail University 2022-2024
Leadership Experience:
• PG (Process guide) at Amazon
• Manager of Lorenzo's pizza
Skills and Proficiencies:
• Proficient in Premier Pro & Photoshop
• Skilled in fast pressure situations,
Overall Online Presence:
I have 4 Connections, My banner
isn’t customized, My headshot is
professional , how detailed is the
profile?, I have on published article. I
am active on all social medias mainly
twitter . My linked in url is not
customized. Grade: Average 80 out
of 100

10. COMPETITION
Sydney Dick
Noteworthy Experience:
• 3 Sport Captain
• Manager of two stands at chipman's
Brandon Ferguson
HEADSHOT HEADSHOT
Education:
• Full Sail University 2022-2024
Skills and Proficiencies:
• Camera Operator
• Production and Video Editing
Overall Online Presence:
• 10 Connections, No Customized banner, professional
Headshot, slightly detailed, 0 articles, Active on social media
no custom url, 70/100
Education:
• Full Sail University 2022-2024
Leadership Experience:
• PG (Process guide) at Amazon
• Manager of Lorenzo's pizza
Skills and Proficiencies:
• Proficient in Premier Pro & Photoshop
• Skilled in fast pressure situations,
Overall Online Presence:
• I have 4 Connections, My banner isn’t customized, My
headshot is professional , how detailed is the profile?, I have
on published article. I am active on all social medias mainly
twitter . My linked in url is not customized. Grade: Average
80 out of 100

11. BRAND POSITION
For Sports fans who are tired of same old sports shows,
I provide [Looking at sports from a different angle and
tieing in comedy and entertainment] because [you and
I know these boring talk shows have to go.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Rollins Baseball Play by Play
‣ April 2023 | Orlando, FL
• Photographing and Video 7v7 Highschool Football
‣ February 2023 | Orlando, FL
Digital Marketing
• Primary Content: I will Produce YouTube Videos, and also Photos
and Videos of Sports. Videos relates to my ”hero archetype” for
footage and archiving my journey.
• Primary Tools: Twitter, Instagram as well as YouTube videos. 4
times a week at least for general post. Video and Picture
• Website: Building this website to essentially journal all my personal
content and see the progression and market it all that content would
attract and grow naturally.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I would want is a director someone who has a lot of
experience and is well vassed in the industry.
• They should have a dedicated lifestyle and a great work ethic
and attitude.
Formal Education
• Bachelor of Science (BS) in Sportscasting – Full sail 2022-
2024.
Technical Skills
• Camera Operator, November, 2022
• Prompter, December, 2022
Soft Skills
• Critical Thinking ,
• Active Listening ,
• Decision making,

14. Brandon Ferguson
You know [Bad Boring sports talk Tv Well, what I do is Entertain through sports
make jokes In fact, [Watch one episode I will bet you will Laugh and learn sports.
Picture of You
Goes Here

15. REFERENCES
**All Pictures our mine