Digital Marketing campaign and marketing proposal with social media, mobile app, seo and website for a largest Furniture Emporium in Qatar

1. PENTA
FURNITURES
www.qdigitals.com
Taking Creativity To
The Next Level

2. 1. Introduction
2. The Proposal
3. About US
Our Agenda

3. Why do you need Digital Marketing?

4. Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar

5. Digital Media Usage in Qatar

6. Digital Media Usage in Qatar
97%
44% 46% 48%
39%
65%
7%
17%
92%
78%
38%
26%
13%
34%
1%
11%
82%
89%
30% 27%
10%
33%
10%
0%
0%
20%
40%
60%
80%
100%
120%
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
Qataris Arab Expats Non-Arab Expats

7. Digital Media Usage in Qatar

8. The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males

9. 1. Introduction
2. The Proposal
3. About US
Our Agenda

10. Understanding the Brand – Penta Furniture
PENTA
FURNITURES
What makes PENTA FURNITURES special?
- Comprehensive
extensive experience in office planning, commercial,
institutional and hospitality domain.
Expert professionals, Office Interior Design and office
refurbishment.
Specialist knowledge and extensive expertise in office
fit-out project
- Modern
Latest ranges in designs to suit your interest
traditional design, modern, cutting edge technology
- Supportive
Dedicated after sales services
Supervising, quality control and final installation.
Trained and certified designers
- Unique
Supervision and management
Offers and promos
Every project that PENTA handles is a top
choice among it’s competitors
A stress free solution in office planning, office
relocation, office interior design and office
refurbishment.

11. Google search results in Qatar.
Penta Furniture is not
in the 1st page of
search results

12. Google search results in Qatar.
Meta descriptions confusing and
capital letters- A Big NO!
Meta descriptions simple, clear
and options.

13. SEO audit report for Penta Furnitures

14. Mobile compatibility of the website

15. Missing elements on website optimization
No Optimization on the website, hence
website fails on search engines like
Google
Full Optimization on the website,
hence website Ranks on search
engines like Google

16. Social objectives for Penta Furnitures
• Social needs to become a place of conversations around new designs
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate customers on new designs and models
– Spread awareness about the brand
– Engage the audience with relative concepts and design

17. Communication Approach- Penta Furnitures
 Building brand awareness about Penta Furnitures
 Building visibility for different segments across web
 Increase eyeballs , queries & website visits
 Engagement with existing customers
 Establish market leader in interior designing and refurishment.

18. Social Media Approach – Penta Furnitures
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand
#PentaFurnitures
Leveraging products, launching the “Engagement Channel” preaching opportunities, communicating while
branding company achievements !

19. Communication Approach- Penta Furnitures
Primary channels - FB, Twitter, YouTube, Instagram
 Aesthetic planning & design with interactive graphics
 User-base building in GCC region
 Focus content & information seed on different services
 Create thought / knowledge leadership position in office and interior designing
 Propagate marketing communication on optimized social channels
 Showcasing user experience through multimedia content
 Activity management and monitoring
 Activity promotion via social ads (Fb, YouTube and LinkedIn)

20. Content Strategy- Social Media Networks
Twitter
YouTube
LinkedIn
Instagram
Facebook
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them

21. Facebook advertising and sponsored stories
Facebook Ads

22. Paid advertising on Google
Office Furnitures in Qatar

23. Mobile App for Penta Furnitures

24. 1. Introduction
2. The Proposal
3. About Us
Our Agenda

25. What do we do?
We do Digital Marketing for medium
to large sized businesses in Qatar.
Founded in 2011 by an Indian, and backed by Jaidah Group.
Our company is based in Doha, Qatar, so that we can provide a
high quality service and more value for money in the region.

26. About Us
Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia.
We help our clients, businesses and organizations, leverage the power of social media by
embedding social technologies into all their processes through a 4 pillars approach:
CommunicationEfficiency
Customer Experience
Connected Enterprise
CommunityEngagement
We provide services related to:
DigitalMedia Marketing | Website&MobileApps | AugmentedReality
| so·cial force |
[ attrib. ] your social business accelerator
QDigitals 4CE

27. Like any partnership we will take time to learn your business and test what will work for you.
Kick-Off Schedule
Phase 3:
Live Service / OngoingEngagement
1- 2 weeks
Phase 0:
Mobilization
1 month
Phase 1:
Testing/
Optimization
2-3 months
Phase 2:
Content & Community Buildingand
Engagement
3 months
0. We need 1-2 weeks to ensure we have the
structure in place and all your assets setup.
1. During this time we will setup accounts with
various strategies to see what works
2. Focus on building a large community
ready to activate
3. After we have normalized we formalize the
digital branding strategy and continue our
delivery as partners.

28. Account
Manager
SEO Specialist
Community
Specialist
Content
Manager
Artist/Designers
Application
Developers
Reporting
Specialist
You.
Us.
Our relationship doesn’t need to be complicated.
Let’s meet weekly
Via Skype or GoToMeeting
Our Team

29. Quality is usually the first concern when companies consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:
1. We allocate a “Account Manager” to all our clients
2. We setup a “Client Dashboard” in Google Docs
that tracks all work done, website results/KPIs,
campaign schedules and approvals, and the
editorial calendar
3. We do Digital Media Training (Across Asia Pacific with
Digital Vidya)
4. We run Weekly Meetings with our clients and ask
for feedback
5. We build a Social Listening Tool hosted online and
editable by both parties
6. We provide Weekly Reporting on website and
social media performance, emailed directly to
clients
7. We are the Authorized Digital partners with
Windchimes and OMLogic (Google Preferred
Partners) for Digital Tools.

30. Social Media Report
Includes:
• Impressions, Interactions
and Followers
• Follower demographics and
locations
• Performance of social
advertising campaigns
• Advertising spend report
Social Listening
Report
Includes:
• Brand mentions
• Competitor mentions
• Crisis and brand
sentiment monitoring
• Industry insights
Website Report
Includes:
• Traffic and Conversions per
Channel
• SEO and CRO Issues and
Actions
• Heatmap Report to identify
usability opportunities
There is a lot to keep track of in online marketing.
Client Dashboard
Includes:
• Work tracking
• Editorial Calendar
• Website metrics & KPIs
• Social metrics &KPIs
• Contacts &Leads
• Campaign Approvals
Reporting
Our Secret Sauce

31. WEHELPBRANDS SUCCEEDIN
THE“SOCIAL” WORLD

32. Presented by
GETIN TOUCH
robin@qdigitals.com
Qatar
+974 3352 7908