Kirsty's SearchLeeds 2018 talk looked at how our customers, and the journalists, that we are trying to engage are expecting more and more from our content efforts. In a world of interactive graphics, quizzes and games, how can we create exciting and engaging content, that earns links and drives traffic, without a huge price tag? Kirsty's talk walked through practical and actionable steps on content marketing campaigns without the huge price tag.

1. Content marketing tips
that won’t break the bank
(or your spirit)
@kirsty_hulse @manym1nd5 #searchleeds

2. Let me tell you a secret...

7. 56% said links

13. Coverage
Reach
Engagement
Traffic
Conversion

15. Long term:
Diversity our objectives
Pimp our data
Become PR and brand experts
Become qualified business consultants
Nail creative execution

19. Short/mid term solution:
Make it easier to execute
Make it easier to buy

20. Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply

22. Step 1: Ideas, not assets,
are everything

24. I got bored
screenshotting
logos.

28. These are all brand stories

29. “Don’t create
content
directly about
a brand, it’s
seen as
commercial
and you won’t
get links.”

30. 2018+
Don’t be afraid to know a
brand and lead with it

31. Know a brand:
1. What are the 3 core objectives?
2. What is the value proposition?
3. What is the USP?
4. What is the consistent message?

32. I made a template! Email me.

33. What if my brand is just
a bit shit?

35. Step 2: Volume is
imperative

36. Who’s ever had a massive
campaign flop?

38. “Value” questions will
continue to get harder.

40. 4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change

41. Step 3: Create content
cheaply

42. @kirsty_hulse
Are you a business?

43. @kirsty_hulse
Congratulations! You
win FREE LINKS!

44. Submit founder
and entrepreneur
interviews

46. Product launches
Investment wins
New hires
New clients
Regionally based

47. @kirsty_hulse
You do not need to
spend a lot to create
engaging content

51. 20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute

53. Quizzes

54. $25

55. Free

56. Free

57. @kirsty_hulse
Get other companies to
create content for you

59. We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort

60. In case you’re interested...

61. Total campaign time
and cost = 2 days
Lovely links

62. Link
to
client
Link to
architects we
partnered with

63. http://timeline.knightlab.com

65. In summary...

70. Thank you!