It's time to rethink reporting - how useful are rankings anyway? How do we monitor SEO and convince the boss we're doing a good job? How much of this can we automate? This talk is from BrightonSEO April 2018.
27. S H O R T T E R M
P E R F O R M A N C EP R E D I C T I V E
LO N G T E R M
Indicators
Warning Trading
Tracker
28. D O E S N ’ T U N D E R S TA N D YO U R J O B
C O N T R O L S
YO U R B U D G E T
D O E S N ’ T
C O N T R O L YO U R
B U D G E T
U N D E R S TA N D S YO U R J O B
UX
IT Boss
Manager
/ client