BrandHOUSE is a creative consultancy that provides branding, advertising, print, and interactive design services to help clients communicate their stories and build human connections. They work with clients either as a project-based contractor or in-house partner to create brand strategies and identities. BrandHOUSE has 20 years of experience working with clients across many sectors locally, nationally, and internationally.

1. Capabilities and credentials
Connecting
brands
to people
1

2. Connecting Contents
brands
to people
Who is BrandHOUSE
and what do they do? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Our Capabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
How do we work with you? . . . . . . . . . . . . . . . . . . . . . . 10
Our clients: past and present . . . . . . . . . . . . . . . . . . . 11
Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
A Visual Audit.
What is it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Be the Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
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3. Who is BrandHOUSE is a creative consultancy.
BrandHOUSE, We provide premium consulting in brand
communications, advertising and graphic
and what design services.
do they do?
We help clients to communicate
by partnering with them to tell stories and
open conversations on their behalf.
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3

4. BrandHOUSE use storytelling to create
compelling experiences that build human
connections. Stories help us to understand
complexity. Stories can enhance or change
perceptions. Stories are easy to remember...
and engage our feelings... Storytelling enables
individuals to see brands in a different light,
and accordingly take decisions, and change
their behaviour in accordance with these new
perceptions, insights, and identities.
Great stories, though, don’t just happen
randomly; they are designed.
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5. our difference Transformational design does not claim to be a
Transformational design is our difference. change management process, but aspects of
We apply our strategic process of participating in the design process may help to
transformational design to help our clients align move towards the desired outcome.
their business plan with a clear brand strategy.
This process can provide initial steps towards
changing the culture, aligning thinking and
focusing around the end user. Participation in
what is transformational design
the process gives stakeholders ownership of a
Transformational design is a strategic response
vision and helps champion the chosen direction.
that recognises to change the perceptions of
Leaving the participants with the tools and
your customer base, and the market you want
capacity to continue to adapt and innovate
to capture, you must influence their purchasing
means not only that organisational change will
behaviour.
continue to happen, but also that it can happen
Transformational design acknowledges that alongside that organisation’s day-to-day work.
‘design is never done’. Because organisations
Sought response:
now operate in an environment of constant
From the application of this strategic response,
change, the challenge is not how to design a
transformational design then leads onto ask:
response to a current issue, but how to design
a means of continually responding, adapting What do I want potential clients/customers to
and innovating. Transformational design seeks think and/or do?
to leave behind not only the shape of a new
Step 1: I want to try your product or service out.
solution, but the tools, skills and organisational
capacity for ongoing change. Step 2: I want to enlist you as a preferred
supplier in preference to all other existing
Transformational design shapes behaviour – of
suppliers.
people, systems and organisations – as well
as form. Because of this, its practice demands Step 3: I want to retain you on a retainer.
a high level of ‘systems thinking’: an ability our hallmark
to consider an issue holistically rather than Experience is our hallmark. With 20 years
reductively, understand relationships as well as experience, all our clients benefit equally from
components, and to synthesize complex sets a structure that enables us to offer an efficient
of information and constraints in order to frame and broad range of design services to both local
the problem. and national clients across many sectors.
Transformational design triggers a change in
the organisational culture of its clients to one
of ‘human-centredness’, helping to transform
organisations by giving them the capability to
design experience from a human perspective.
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6. our capabilities
BRANDING
PRINT INTERACTIVE ENVIRONMENT
Advertising Interactive Design Brand Environments
Annual Reports Social Media Event Signage
Brand Identity Out-of-home Media
Communications Wayfinding
Packaging
how we work
PROJECT-BASED OR IN-HOUSE
CONTRACTOR PARTNER
As a project-based contractor we come in as you As an In-house partner we become an extension of
need us. We become the extra pair of hands with your marketing department, or even become your
the creative mind to implement strategies to deliver marketing department, to create,
strong conceptual creative to increase your brand develop and implement your brand voice.
awareness and capitalise and expand your market share.
We become your brand custodian.
BrandHOUSE can develop brand and marketing
strategies to identify how to effectively communicate
your unique brand personality and competitive
advantages in ways that will increase your brand
awareness which in turn leads to an increase of
market share.
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7. Our
advertising communications
Advertising is about selling. It is about raising Print communications project information to
capabilities:
an awareness of a brand and engaging the give a voice to the identity of your brand. From
consumer through creating a desire to choose a sales, marketing and corporate brochures, to
Print
brand in favour of another. company and institutional reports, BrandHOUSE
never forget that whatever the aim, promotion
through clear communication is implicit.
annual reports
Annual reports are designed to provide
information over the past financial year. They packaging
also provide a touchpoint to communicate a Packaging is brand identity design at the point
brand to stakeholders. of purchase. It is the art of promising and being
believed. It represents the virtues and appeal of
a product according to researched tastes and
brand identity customer aspirations. Packaging must compete
Your service or product is more than just a for attention, identify the product and sell its
name or a logo. Your brand is a system of qualities.
beliefs, attributes and characteristics. It is a
personality.
We help articulate your brand - what is the
brand promise, what is the value your brand
provides to customers and how to communicate
all this.
We can create a logo, stationery or even a
complete branding identity that will give a
personality to your brand. And we design with
business objectives in mind so that the identity
will serve them as your brand grows.
A brand identity is the unique character of an
organisation or brand - it is a combination of
reputation, name, culture and values.
Brand identity represents these qualities and in
doing so adds to the brand experience.
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8. Our
Interactive Design
With markets being fragmented over many
capabilities:
touchpoints, it is important that brands leverage
new and emerging technologies to engage the
Interactive
consumer to tell their story.
Interactive design includes electronic signs and
displays, DVD, website design and development,
and mobile content across tablets and
smartphone devices inclusive of iPad, iPhone
and Android platforms.
Most importantly, understanding how to
combine the functionality of custom built
technology applications with engaging
usability design to ensure that your objectives
are achieved and that your commercial
expectations are fulfilled is crucial to deliver ROI.
social media
We generate brand awareness across social
media, such as Twitter, Facebook and YouTube,
as part of an integrated campaign to achieve
greater brand engagement.
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9. Our
Brand Environments Wayfinding
Brand environments are one of the most Signage is about identifying and clarity.
capabilities:
powerful ways to engage employees, visitors,
Direction or wayfinding signs tell you where
and customers in a truly unique and tangible
to go and almost exclusively use an rrow.
a
Environment
brand experience.
Statutory signs tell you for your own good.
Successful branding is about much more than Instructional signs tell you how. Identification
the things people buy. It is also about the factors signs tell you what or where. And information
that create the mood, ambience, and feelings signs just tell you.
that people associate with your brand as a
whole. A brand environment is about turning
your brand story into three dimensions,
engaging the senses and emotions of your
audience.
It is about surrounding your audience in an
immersive, three-dimensional expression of
your brand - in your store, office space, hotel,
or any other place that your audience might be.
Event Signage
Event signage, such as an exhibition display,
is about combining a narrative with image
content to create a powerful and memorable
relationship between the visitor and the
exhibition content.
Out-of-home Media
Out-of-home media is street furniture.
It is signage at train stations, bus shelters,
billboards and retail environments.
It is about reaching out to the consumer in
their environment in ways that influence brand
purchase decisions.
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10. How do
we work
with you?
listen explore create define transform
Listen. It sounds so simple After having After brainstorming, ideas are sorted This next stage is Design is a method,
really, but we actually do it. listened to on the premise that ‘the patient is the about defining which transformational
We give you our undivided you, we use arbiter of the best solution.’ prototype will best design is a strategic
attention so we can fully these insights serve to meet the response.
understand your business to start client’s challenges,
We then begin the process of Transformational
challenges and understand exploring that will lead to a
prototyping concepts that are design is about
the scope of the issue and ways to change in customer
based on sound strategies that creating fundamental
define the right problem to deliver perception, give new
unlock complex problems to deliver change, that gives a
tackle. strategic insights to your brand
an outcome that will result in return on investment
outcomes by and change purchasing
transformational design. through increase of
placing your behaviour.
purchasing behaviour
target market
and elevates
– the ‘user’ – at
your brand in the
the heart of a
market place above
solution.
competitor brands.
10

11. Our
Our knowledge of various sectors means we
are able to create ideas that will add value
clients:
to a client’s business, whether it’s a large
corporation or a small organisation.
past and We are proud to work with a range of key clients
locally, nationally and internationally. active bushfire
present.
PROTECTION
• Amalgamated Casket Company
• Attitude Edge
• Color Technology Solutions
• Curriculum Corporation
• Curtin University of Technology
• Design Print Marketing
• Gorton Group
• Melbourne Netball
• Motorcare Services Australia
• National Curriculum Board
• Office of Learning and Teaching,
Department of Education and
Early Childhood Development
• Office of Training and Tertiary Education,
Department of Education and
Early Childhood Development
• Purple Planet / Funline Merchandise Co.
• Reading Entertainment Australia Pty Ltd
• Skills Victoria,
Department of Innovation, Industry and
Regional Development
• SKTU
• The Classic Cinema,
Reading Entertainment Australia Pty Ltd
• Ti Amo Cosmetics International
Aside from those clients listed, we also has extensive
experience of working with clients such as Garden City Kotara
- AMP Shopping Centres, BHP, Devine Homes, OneSteel and
Metroll Australia.
11

12. confederation of australian
motor sport
We were approached to design and develop a
promotional piece to tell the brand story of the
Confederation of Australian Motor Sport with
the aim of gaining corporate sponsorship
and securing the licence for the Australian
2010–2011 FIA World Rally Championship.
The Result:
$8M
was achieved
in corporate
sponsorship
awarded the licence
for the Australian
2010–2011 FIA World
Rally Championship.
12

13. supachill holdings
Having successfully developed the SupaFresh
brand for Supachill Holdings, Brandhouse are
now develping a premium brand for 1L and
500mL gable top packaging for the export
market bound for China.
™
The Result:
360,000L
of milk will be exported
weekly from the
Warrnambool
Cheese Butter
Factory 13

14. Back A-Z Products
Title Back Incra Positioners Back
Incra LS Positioner 17 Incra LS Positioner 25
Full Metric Super System Full metric Super System
(incl. WonderFENCE) (incl. WonderFENCE)
What’s hot at PWS
$885.00 Qty:
Hand tools Incra Incra LS 32 Conversion Kit
Accessories Positioners (incl. replacement leadscrew,
rack, scales, Template Library etc.) The LS is unquestionably
Work efficiently across Only one system offers
tasks from setting-out, accuracy, repeatability the most accurate router
We source the best possible products to
enhance the woodworking experience for FAQs Call Us Email Us assembly to finishing and versatility Incra LS Positioner 25 table fence available. It’s
hobby and professional woodworkers. Full metric Super System capable of achieving
(incl. WonderFENCE) accuracy usually only found
We are proud of the reputation for service A–Z Products
and quality that we have built for on machinery costing tens of
Incra LS Positioner 17
Professional Woodworkers Supplies. thousands of dollars. The
One-Time Tools Full Metric Std
new LS achieves positioning
(incl. WonderFENCE)
Measuring Miscellaneous accuracy independently
Tap to continue Combo Value Packs Rules Incra WonderFENCE verified to 0.0015” per 12” of
Measuring and set-out Upgrades Ultra etc. to travel and repeatability of
Clearance Corner accuracy is the basis of any WonderFENCE metric version better than 0.001”. This is
woodworking project
only possible because of its
Incra LS Positioner 17
Full Metric Joinery System
Search Cart Checkout Search Cart Checkout Search Cart Checkout Search excl. WonderFENCE)
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professional woodworkers supplies
Mobile ap. Currently in development.
14

15. A Visual Audit.
A visual audit allows you to review your existing how we will conduct a visual audit:
corporate identity program and obtain feedback Firstly BrandHOUSE will review your business
What is it?
and advice in how to improve, build upon or goals, positioning, key differentiation, and
change it to align with your current business marketing strategies. We’ll conduct an audit
goals. of your existing brand communications, as
well as those of your competitors, to gain a
full understanding of your brand needs and
What you will gain from the visual audit: opportunities.
• an evaluation of your current use of design;
The Steps
• an evaluation of your peers/competitors use
• review existing research reports, business
of design; and
plans, and marketing materials;
• a plan for the use of design at a strategic level
• conduct interviews: company executives,
in your business.
customers, partners and other key
A visual audit should prioritise any areas that stakeholders;
require urgent attention. With a timeline and
• conduct visual audit of corporate and
plan to be developed with an extensive design
brand communications;
brief for all of Rapid Parts’ communications:
• conduct visual audit of competitor
• It identifies areas in which you can gain over
materials; and
your competitors;
• develop brand attribute profile and
• It helps you to see those aspects of your
design criteria.
business that make you unique;
• It gives you the head start you need to identify
problems that need to be addressed; and
• It helps you to focus on your customers and
their needs.
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16. A checklist: Examples of all forms of external
The first priority is to determine a key contact
within your company with access to materials communications inclusive of:
What is
and the workplace, and who can also provide the
following: : Focussed
needed
(ie. letters, submissions)
: B2B - to your clients and
: Company details ie. legal entity
from you. : Vision and/or
mission statement
prospective clients
: Brochures
: Posters
: Business plan
: Packaging
: Executive Summary
: Advertising
: General statement about
(ie. general promo and
(who you are and what
job advertisements)
you do)
: DVD/CD-ROM
: Customer profile
: Image library
: Verbal
Examples of all forms of internal
(ie. phone answering)
communications inclusive of:
: Sales presentation
: Tender documents
: Information from focus groups
: Sample emails
(debriefing, customer/
: Notices consumer interviews)
: Forms
(leave, safety and
Other:
job application forms)
: What are the key issues as
: Internal programmes
seen by you?
: Value service mapping (who owns these issues?
(shop floor graphics) eg. marketing, sales, engineering)
16

17. What we Following this initial meeting it is envisaged that
the following steps would apply:
will do Step 1.
Following collection of the items from the
and when. checklist on the previous page (p. 16) the
Visual Audit will be undertaken:
Step 2.
In preparation of the Visual Audit, arrange a
time that is convenient to meet with one person
from sales and one person from marketing (but
not the directors from each department) for a
period no longer than 30 minutes each;
Step 3.
Contact yourself to make an appointment to
present the Visual Audit at a time to suit;
Step 4.
Prepare Business Case presentation;
Step 5.
Make an appointment to present the Business
Case.
How Both the Visual Audit and Business Case will be
made via a presentation on a laptop computer,
we will
with a printed bound book left following each
presentation. A CD with a PDF of the Business
do it.
Case will also be included. One hour should be
set aside for each presentation.
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18. Simply put, if you don’t innovate
then you won’t survive.
Brands must be relevant as markets evolve.
Those brands that recognise that markets are
fractured over many platforms, who leverage
existing, new and emerging touchpoints will be
the future.
Don’t be a brand for today.
We would love to hear from you.To learn more
about your business challenges. To discuss how
we are able to help. To provide insight. To think
about how we can partner with you to give more
presence to your brand.
Contact:
Chris Waldron / Creative Director Suite 9 / 501 Church Street, Richmond VIC 3121
t +61 412 374 050 e chris@brandhouse.net.au www.brandhouse.net.au
Connecting
brands
to people
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