2. Jerry Grundman
• Adults spend 15+ hours a week on the Internet
• Expected by 2012 there will be 217 million US
internet Users (71% penetration of population)
• 55% broadband access, will grow to 90% by 2012
4. Jerry Grundman
There are over 200 Million
internet users in the U.S. and more than
70% have Facebook accounts
That’s only 30% of the total Facebook
user base. About 70% of the user base
are from OUTSIDE of the U.S.
(Source: OnlineSchools.org)
12. Jerry Grundman
Mobile Usage
• Average smartphone usage doubled in
2010: from 35 MB per month in 2009 to
79 MB
• World mobile data grew by a factor of 2.6
in 2010 from 2009
• Global mobile data traffic will increase by
a factor of 26 by 2015
15. Jerry Grundman
video on mobile devices
• All online video
viewing increased
35% year over year
• By 2015 two-thirds
of the world's
mobile data traffic
will be video.
accounts for over 30% of the data
16. Jerry Grundman
1st largest VIDEO site on the web
3rd largest SITE on the Internet
• 100 million Visitors per Month
• 5 Billion Video Streams Every month
• 40% of all videos online
15 Hours of video uploaded every minute
Did you know... In August 2008, youtube
became the #2 search engines over Yahoo
on Web... #1 is Google
17. Jerry Grundman
Big Shift
Social networking site usage grew 88 percent
among Internet users aged 55-64 between
April 2009 and May 2010
(Pew Research)
The change in social media use among
Baby Boomers 55-64 rose from 9% in
Dec. 2008 to 43% in Dec. 2010
(Marketingcharts.com)
18. Jerry Grundman
Big Shift
48% of young Americans said they nd out
about news through Facebook
(Source: OnlineSchools.org)
41% of all Americans say they get most of
their news about national and international
events from the Internet
(Source: Pew Research)
19. Jerry Grundman
Nearly all consumers - 97 % - now use
online media when researching products
or services in their local area
(Source: BIA/Kelsey)
Where is your brand ?
20. Focus Facebook Twitter
on
the
Big 4
Con dently
Express Your
Personal
Blog LinkedIn
Brand in
Social Media
21. Create A • Be committed
and get buy-in
Business and from key players
Personal Profile in your
organization
Page:
• Diversify content
to engage many
interests
• Speak in an
authentic voice
• Listen and
respond
22.
23. Jerry Grundman
Awesome • Switch to using Facebook
as your Page
Recent
• Your brand page can now
Changes “Like” other pages.
to • Engage with other brands
by posting comments as
your brand
• Email noti cations when
Pages: users post or comment.
24. Create A
• Learn new things
• Get new ideas
Account
• Meet new people
• Build a better brand
• Go viral
• Get more business
• Notify customers
27. Create A • Develop a Classy
Pro le
• Connect With
Professionals From
Account Your Field
• Recommend & Get
Recommended
• Post Jobs & Search
For Jobs
• Research Companies
• Join Groups &
Discuss Issues
• Join Networks
31. Jerry Grundman
Why Should
You Blog?
• It helps your SEO • You can engage and
( Google loves new content ) understand your
customers better.
• You can be seen as an expert
in your eld and by writing • It moves customers to a
you are learning. conversion point of
trusting and believing
• Great content gives people a enough to buy.
reason to keep coming back to
your website. • It’s Number 4!
32. It’s Time to Get in the Flow
Start
Sharing
Here
Start
Writing
Here
33. Now Bring it All Together to
Drive Customers to your website
35. Jerry Grundman
Thank you
Contact us anytime to learn more about
how we can help you build a
meaningful local brand
Jerry@BrandBuilderCompany.com
585.225.2850
Visit us online:
B ra n d B u i l d e r Co m p a ny. co m
