Importance of Trademarks, registration procedure in india Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. Importance of Trade Mark and registration
process in India
Sarthak Saran
Associate Partner
Web: www.bananaIP.com
Blog: www.sinapseblog.com
(Formerly BrainLeague IP)

2. What is a Trade Mark?
• A Brand name – that promotes the image of a
company and its range of goods & services
• A sign distinguishing goods or services
produced or sold by one enterprise (from
those of other enterprises)
2

3. Value of Trademark
• A marketing tool
• A source of revenue through licensing
• A crucial component of franchising
agreements
• Useful for obtaining banks or third part
finance
• A valuable business asset
3

4. Most Valuable Trade Marks
Global Brand Scoreboard : 2015
1. Apple- 145.3$ billion
2. Microsoft- 69.3$ billion
3. Google- 65.6$ billion
4. Coca Cola – 56 $ billion
5. IBM – 49.8$ billion
4

5. What kind of Trade Mark
should be adopted?
• Fanciful
Example: Doreamon for entertainment shows, Kodak for camera
• Arbitrary
Example: Apple for computers and mobile phones
• Should not be generic
Example: Computer software, Facial tissues for any business
• Should not be descriptive
Example: Shoeland for Shoe Store
5

6. Due Diligence
Search
• Trademark Office database:
www.ipindia.nic.in
http://ipindiaservices.gov.in/tmrpublicsearch/frmmain.aspx
• Common law database:
Google and other search engines
6

7. Trade Mark Classification
Total number of classes – 45 as per the Trade
Marks Rule 2002
• Manufacturing & distribution- Class 1 to 34
• Service – Class 35 to 45
7

8. Procedure in India
 Search
 Filing application
 Examination of the trade mark
 Response to examination report
 Hearing
 Acceptance / Advertise before acceptance
 Publication for 4 months
 Opposition
 Registration
 Renewal within 10 year from the date of filing

9. Flow Chart for Trade Mark registration
9

10. Filing requirements
• Name of the Trade mark
• Date of first use / Propose to be used
• Applicant details
• Power of Attorney
• Goods/ services description

11. Location & Jurisdiction of Trademark
Registry
• Mumbai - State of Maharashtra, Madhya Pradesh and Goa
• Delhi - State of Jammu & Kashmir, Punjab, Haryana, Uttar Pradesh,
Himachal Pradesh, Union territory of Delhi and Chandigarh
• Kolkata – State of Arunachal Pradesh, Assam, Bihar, Odisha, West
Bengal, Manipur, Mizoram, Meghalaya, Sikkim, Tripura and Union
territory of Nagaland, Andaman & Nicobar Island
• Ahmedabad – Gujarat and Rajasthan and Union territory of
Damman, Diu, Dadra and Nagar Haveli
• Chennai – Andhra Pradesh, Kerala, Tamil Nadu, Karnataka and
Union territory of Pondicherry and Lakshadweep Island
11

12. Trade Mark Notice
• For unregistered marks -
• For registered marks -
12

13. Thank You
Sarthak Saran
Associate Partner
Email: sarthak@bananaip.com