95% of our decision making takes place in the subconscious mind. But the insights we currently use to optimize our marketing are gathered by questionaires, and interviews on a conscious level , and deluted by socially desired responses. Insights are much more valuable when we focus on the subconscious mind by directly looking into your customers brain. Braingineers designed a unique research method where we use unbiased data from EEG, eyetracking and psychological analysis to discover evidence-based optimization opportunities on a emotional level. opportunities on a emotional level.

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THE TEAM
The Braingineers
Eva Lammers
Research Executive
Max van Kaathoven
Managing Partner / Founder
Roderick Reichenbach
Managing Partner / Founder
Eltine van der Veer
Research Consultant
Ivo Dijks
Account manager
Marion Veth
Research Intern
Daan Bolder
Managing Partner
Joppe Vos
Videoreport Animator
Cliff Vroegop
Research Intern

3. 95% OF OUR DECISION MAKING TAKES PLACE IN THE
SUBCONSCIOUS MIND
But the insights used for optimzing are gathered with interviews and questionaires on a conscious level and diluted by socially desired responses

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NEUROMARKETING RESEARCH
Evidence based insights in subconscious customer experience
EEG
Scan brain activity to measure emotions. Unbiased analytics
showing frustration, engagement and excitement.
EYETRACKING
Tracks focus and attention reference points
HEALTH PATCH
Health patches to measure skin conduction, heart rate and
perspiration to frame mental stress
PSYCHOLOGICAL ANALYSIS
Elucidate findings to describe behaviour from social- and neuro
psychological perspective

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OUR SERVICES
Neuromarketing insights
NEURO USABILITY
Pinpoint unconscious bottlenecks to
improve usability and conversion
CUSTOMER EXPERIENCE
What is the emotional experience of
your product, service or location
VIDEO RESEARCH
Discover optimisations of video and
TV commercials
CONSULTANCY
Stay ahead with continuous
improvements in customer experience

6. OUR CLIENTS
With focus on customer experience
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7. NEURO USABILITY

8. NEURO USABILITY TEST
Optimize conversion and user experience
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PINPOINT BOTTLENECKS
Pinpoint subconscious bottlenecks and discover
evidence-based optimization opportunities on a
emotional level.
EMOTION ANALYTICS
Our unique research method uses unbiased data
from EEG, eyetracking and psychological analysis
to visualize engamement, attention and frustration.

9. CLEAR INSIGHTS
Emotion analytics
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EYETRACKING
Eyetracking is a reference of the users’ focus during a test and
create content visibility heatmaps
EEG
EEG captures brain activity on miliseconds, Combined with
eyetracking it is possible to pinpoint affects during the journey
NEURO FEEDBACK
After completing the task, participants comment on significant
findings from EEG

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PERFORMANCE FLUENCY
Optimize frustration points for higher conversion
Homepage Category page Product page Check out
THRESHOLD
Accumulated frustration leads to exit
Real time frustration
Subconscious frustration per page
Accumulated frustration
Frustration build up
10% 20% 40% 15%
PAGE
EXITS

11. VIDEO RESEARCH

12. NEURO VIDEO TEST
Your subtitle here
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BRAND ASSOCIATIONS
The emotional impact and effect of the
video. What brand associations are
consolidated in the memory
EDIT INPUT
Use emotion analytics for optimizing
the video

13. ALL YOU NEED IS LOVE
Consolidatie van merk associaties
BRAND ASSOCIATIONS
The emotional impact and effect of the video. What
brand associations are consolidated in the memory
EFFECTS OF COMMERCIALS
Effect van vooraandigingen, reclames en andere
uitingen inzichtelijk maken
EDIT INPUT
Use emotion analytics for optimizing the video

14. EXPERIENCE RESEARCH

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www.braingineers.com
email: daan@braingineers.com | +31 (0)6 2605 6150