Soft skills are important for sales professionals to develop as they directly impact financial performance and give a competitive advantage. Key soft skills include being a great listener, building trust with clients, collaborating with others, and tailoring the sales approach to each customer's individual needs and preferences. Mastering soft skills involves knowing which skills are important, understanding why, practicing through role-playing, and continually advancing skills over time.

1. Soft Skills for Sales
Professionals
By: Brady Topper

2. Why Do Soft Skills Matter?
- You want to feel comfortable and not pushed to make a
decision.
- An irritating salesperson can make a good product bad.
- Personalized soft skills give a competitive advantage over other
business options.
- Soft skills are tied directly to financial performance.

3. The Essential Soft Sales Skills
- Trust is the most important skill to have with your potential
clients.
- “Just be present”. Becoming a great listener is important, don't
let your mind wander, don’t start other conversations, just
listen, question, and answer.
- It is important to collaborate and communicate with others in
sales.

4. Mastering Soft Sales Skills
- Know the skills that apply
- Understand why these skills are important
- Practice with role-playing
- Utilize additional tools
- Be confident

5. Advancing Soft Sales Skills
- Put yourself in your customers shoes
- Sell in a way that is comfortable for them
- Assess your customer, make a plan, implement it, and analyze
your results
- Storytelling is a good soft skill

6. Conclusion of Soft Sale Skills
- Make the client feel comfortable
- Trust is very important
- Be confident and know the skills that apply
- Put yourself in the customer's shoes