EMV refers to a global standard for credit and debit cards that uses computer chips instead of magnetic strips. The chips generate unique transaction codes for each purchase, making the cards more secure against fraud. When using an EMV card, the transaction process is similar but may involve dipping the card or tapping it. The new standard shifts liability for fraudulent transactions to merchants if they have not updated their payment terminals to accept EMV cards. This creates an incentive for merchants to upgrade their systems.

1. EMV
(Europay, Mastercard,and Visa)
Presented By:

2. EMV
 What is EMV?
 How to use an EMV card?
 Why are EMV cards signifcant?
 What does this mean for me?

3. What is EMV?
 Europay, Mastercard, and Visa
 A new global standard for payment cards equipped with computer chip
technology
 ensures the security, as well as, interoperability of customer payment cards

4. How To Use An EMV Card?
 An EMV card is still processed the same through card reading and
transaction verification
 The Difference:
Contactless TransactionsDipping

5. Why Are EMV Cards Signifigant?
 Traditional metallic strips contain unchanging information that is easy
to duplicate and creates a greater liability for fraud.
 Everytime an EMV card is used for a purchase, the card will create a
new transaction code that cannot be duplicated.
 This change will not prevent data from being stolen, but it will prevent
criminals from using the information for profit.

6. New Transaction Process

7. What Does This Mean For Me?
 Because of new EMV, liabilities on counterfeit and lost or stolen cards now
lies on the merchant if they have not implemented EMV hardware and
software.
 Card Issuers are able to mandate their particular CVM (Card Verfication
Method
 If merchant does not accept the CVM of a cardholder and fraud occurs,
the merchant is liable.CVM MasterCard Visa Amex Discover
Online Pin Mandated Optional Mandated Optional
Offline Pin Mandated Optional Mandated Mandated
Signature Mandated Mandated Mandated Mandated
No CVM Mandated Optional Mandated Mandated

8. Things To Consider
 Expense of implamentation vs. Longterm risk of liability shift and target of
fraud
 Customer keeps card- Employee training
 New Hardware- Employee training
 Customer confusion with new system- Employee assitance
 Apple Pay and similar payment methods

9. www.diamondmindinc.com