2. Elevator Pitch
PhatSportsStats is for casual sports fans who are dissatisfied with current
sports statistics websites like HeroSports or NBA.com. Our product is a player
comparison application that provides easy selection and comparison of
multiple athlete’s statistics. Unlike other companies, such as ESPN, our
product doesn’t overwhelm the user with data. Instead, we provide a
minimalistic, user friendly stats evaluation tool.
5. MVP2 User Testing Comments
● “The change in layout and the background really helped
the site look much cleaner”
● “Autocomplete can be very messy when scrolling
through a long list of players and it's hard to find who
you're looking for sometimes”
● “The tooltip that explains the stats was very helpful”
6. Hypothesis Results
● Casual NBA fans who use PhatSportsStats
will be able to quickly look up, evaluate, and
compare players
7. Lessons Learned
● Don’t be too optimistic
○ Good division of labor & team dynamics don’t magically happen
■ Lack of planning resulted in a lot of idleness
● Personas and feedback are instrumental to finding the right direction.
○ Helps focus on a specific idea and a target audience
■ Simplicity for casual fans