1. BRADLEY ROBERT WAY
210 RYERSON CRES
OSHAWA, ONTARIO L1G 8A8
Home (905) 723- 9199
Cell (647) 688- 4260
RELATED WORK EXPERIENCE
COCA-COLA REFRESHMENTS
MANAGER, MU SALES CAPABILITY (Mar 2009 –
Dec 2014)
 LOA Lead for Team Central
 CA Project Manager iRED/Exec Survey launch
 CA Project Manager Hardware Deployment
 Drive RED, SMO and SOVI process
 Collaborating, delivering monthly results to SUVP, Channel directors and NAE’s
 Ensure effective use of Tools/Technology & Management Routines
 Integrate sales execution initiatives, liaison with ASM’s for monthly Capability Training
 Identify key Capability and Training gaps within Field Sales team
DISTRICT SALES MANAGER Large Store - Brampton (Sept 2003 –
Nov 2009)
 Customer management, leadership, providing insights, data, and value to beverage
category.
 Establish and maintain customer relationships.
 Achieved significant improvements in Customer service and satisfaction.
 Directly responsible for management, planning, and administration of sales and distribution
within sales territory.
 Co-ordinate marketing and merchandising initiatives to grow profitable volume.
 Perpetually mentor, coach, develop, motivate and train Account Managers and SES group.
 Oversee market execution and merchandising standards compliance.
DISTRIBUTION MANAGER - Toronto (Sept 2001
– Sept 2003)
 Oversee the execution of distribution activities to deliver planned volume and budget
objectives.
 Responsible for developing, executing and managing the implementation of strategies and
initiatives.
 Develop and maintain solid working relationships within distribution team and supporting
departments.
 Capable of communicating company directives and motivate workforce in an accomplished
manner.
 Proficient decision maker, able to organize and prioritize effectively in a fast paced
environment.
 Successfully manage within a Collective Agreement including: handling of grievances, and
negotiating to attain positive results.
Classified - Internal use

2.  Manage additional departments consisting of: Audit, Pre-settlement, and Full Service
Vending.
 Strong leadership and development of 100 reports: 90 delivery drivers, 7 Supervisors and 3
Admin staff.
 Proven track record delivering profit and cost containment consistent with company goals.
BRADLEY WAY 2
BUSINESS DEVELOPMENT MANAGER – Cobourg / Peterborough
(Apr 1994 – Sept 2001)
 Manage and oversee the operations according to corporate missions for Central Ontario
region sales, warehouse, distribution and food service departments.
 Gather and analyze daily sales data for reporting and tracking purposes for Home
Marketing Department for all channels including: Large Store, Mass, chain/petrol
conveniences, drug channel, QSR, B&I, Education and Sports Venues.
 HUMAN RESOURCE FUNCTION: Selecting, hiring, appraisals, staff development and
coordinating in-house training, up to 25 personnel.
 Liaise with regional managers of major accounts quarterly including sales presentations,
contract negotiations/renewals, and identifying mutual growth opportunities.
 Delegate and give direction to department managers with the focus on quality customer
service.
ACHIEVEMENTS
 Received progressive promotions through recognition of excellent work performance.
 Proven track record, managing people, process, and plan.
 2010 Vancouver Olympics – CCR Venue Team Member
 Consistently accomplishing and excelling at in-house competitions.
 Attained membership in the 2005 President’s Club.
 Coach of Year for 2007 OMHA AAA Hockey.
CONTINUING EDUCATION
 Business Management Diploma - Durham College of Applied Arts
 License to Lead - Human Resources of Coca-Cola Bottling Ltd.
 Connecting with Customers - Human Resources of Coca-Cola Bottling Ltd.
 Problem Solving, Troubleshooting, Supervision and Motivation Courses - Human
Resources of Coca-Cola Bottling Ltd.
 C4V – Collaborating for Value - Human Resources of Coca-Cola Refreshments
Classified - Internal use

3.  Speak Easy – delivering impactful presentations - Human Resources of Coca-Cola
Refreshments
 Fierce Conversations – managing difficult situations and conversations - Human
Resources of Coca-Cola Refreshments
 CCR On Line Learning – Shaping Customer Service and Effective Decision Making
 System Economics – CCR Finance VCA
REFERENCES AVAILABLE UPON REQUEST
Classified - Internal use