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Getting your audience to create your content for you
- 1. BOZBOZ BUILDING BRAND MOMENTUM GETTING YOUR AUDIENCE TO CREATE YOUR CONTENT FOR YOU SOPHIE TURTON ALICIA LEWIS @BOZBOZ @TURTONSOPHIE
- 2. BOZBOZ BUILDING BRAND MOMENTUM I WANT YOU TO LEAVE WITH THREE THINGS THE UNDERSTANDING THAT YOUR CUSTOMERS HAVE THE POWER TO BE YOUR GREATEST CONTENT PRODUCERS THE TOOLS TO GET THEM CREATING THE INSPIRATION TO DO SOMETHING ABOUT IT @BOZBOZ @TURTONSOPHIE
- 3. BOZBOZ BUILDING BRAND MOMENTUM AUDIENCES ARE IN CONTROL OF THEIR OWN DIGITAL STORY BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 4. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ CONTENT ISN’T KING, THE CUSTOMER IS KING AND WE MARKETERS ARE THE COURT JESTERS @BOZBOZ @TURTONSOPHIE
- 5. BOZBOZ BUILDING BRAND MOMENTUM “70% OF CONSUMERS PLACE PEER RECOMMENDATIONS OVER PROFESSIONALLY WRITTEN CONTENT” - STUDY BY REVOO - BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 6. BOZBOZ BUILDING BRAND MOMENTUM HOW DO WE GET OUR CUSTOMERS CREATING? @BOZBOZ @TURTONSOPHIE
- 7. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 1. FOCUS ON REVIEWS @BOZBOZ @TURTONSOPHIE
- 8. BOZBOZ BUILDING BRAND MOMENTUM MODCLOTH 71,000 outfit photo shares by customers loved over 2 Million times. @BOZBOZ @TURTONSOPHIE
- 9. BOZBOZ BUILDING BRAND MOMENTUM IT’S REAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 10. BOZBOZ BUILDING BRAND MOMENTUM IT’S VISUAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 11. BOZBOZ BUILDING BRAND MOMENTUM THEY HAVE PUT THEIR CUSTOMER CENTRE STAGE BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 12. BOZBOZ BUILDING BRAND MOMENTUM BREAK OUT SESSION #1 HOW HAVE YOU USED REVIEWS FOR YOUR COMPANY? HOW COULD YOU ENCOURAGE YOUR AUDIENCE TO GIVE REVIEWS? @BOZBOZ @TURTONSOPHIE
- 13. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 2. GET YOUR AUDIENCE INVOLVED IN BRAND/ PRODUCT DEVELOPMENT @BOZBOZ @TURTONSOPHIE
- 14. BOZBOZ BUILDING BRAND MOMENTUM Gaming company campaigns using UGC are 20% more influential @BOZBOZ @TURTONSOPHIE
- 15. BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE 568 direct engagements 15,283 total reach
- 16. BOZBOZ BUILDING BRAND MOMENTUM TAP INTO WHAT YOUR AUDIENCE LOVES BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 17. BOZBOZ BUILDING BRAND MOMENTUM USE THEIR PASSION AS PART OF YOUR BRAND DEVELOPMENT BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 18. BOZBOZ BUILDING BRAND MOMENTUM GET THEM INVOLVED BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 19. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 3. GET YOUR AUDIENCE TO BE YOUR CONTENT CREATORS @BOZBOZ @TURTONSOPHIE
- 20. BOZBOZ BUILDING BRAND MOMENTUM #WEFILMAFRICA @BOZBOZ @TURTONSOPHIE
- 21. BOZBOZ BUILDING BRAND MOMENTUM Create opportunities for engagement @BOZBOZ @TURTONSOPHIE
- 22. BOZBOZ BUILDING BRAND MOMENTUM Nike Campaign Put your customers centre stage @BOZBOZ @TURTONSOPHIE
- 23. BOZBOZ BUILDING BRAND MOMENTUM Maslen first time buyers @BOZBOZ @TURTONSOPHIE
- 24. BOZBOZ BUILDING BRAND MOMENTUM WHY IS UGC SO POWERFUL? @BOZBOZ @TURTONSOPHIE
- 25. BOZBOZ BUILDING BRAND MOMENTUM BECAUSE IT IS CENTRED AROUND YOU BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 26. BOZBOZ BUILDING BRAND MOMENTUM 75% YEAR ON YEAR INCREASE IN PINTEREST PIN CREATION 65% SNAPCHAT’S 100 MILLION DAILY USERS ARE TAKING PHOTOS AND CREATING ‘STORIES’ OF THEIR LIVES 140% INCREASE IN AIRBNB REVIEWS OVER THE PAST YEAR @BOZBOZ @TURTONSOPHIE
- 27. BOZBOZ BUILDING BRAND MOMENTUM LISTEN AND RESPOND BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 28. BOZBOZ BUILDING BRAND MOMENTUM BE AUTHENTIC BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 29. BOZBOZ BUILDING BRAND MOMENTUM BE VISUAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 30. BOZBOZ BUILDING BRAND MOMENTUM FOCUS ON COMMUNITY BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 31. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ BREAK OUT SESSION #2 DISCUSS ANY UGC CAMPAIGNS THAT HAVE STOOD OUT WHAT WAS EFFECTIVE ABOUT THEM? @BOZBOZ @TURTONSOPHIE
- 32. BOZBOZ BUILDING BRAND MOMENTUM OVER TO YOU BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
- 33. BOZBOZ BUILDING BRAND MOMENTUM THANK YOU SOPHIE TURTON DIGITAL MARKETING MANAGER @BOZBOZ @TURTONSOPHIE