The document discusses the importance of teaching students about mobile business communication and visual media. It notes that Bovée and Thill are the only authors that fully integrate mobile communication into every chapter and keep their textbooks current. It previews several major topics on mobile business communication that will be covered in greater detail in their upcoming textbook editions in 2015 and 2016. These include the rise of mobile platforms, challenges of mobile devices, using mobile tools for collaboration, and optimizing content for mobile.

1. What You Should Be Teaching Your
Students about Mobile Business
Communication and Visual Media

2. "Bovée and Thill are the only authors who explain and illustrate
in every chapter how mobile is revolutionizing business
communication.
“Surprisingly, although we’re in the midst of a mobile
revolution, no other business communication authors cover
mobile business communication, which should tell you
everything you need to know about which authors keep their
textbooks current.”

3. Whether it’s a training video, an interactive big-data
tool, or a geographic information system (GIS) used for
on-site analysis, more and more employees need to
consume visual media on smartphones and tablets.

4. The constraints of small screens are even more acute
with visuals than they are with text, so preparing visual
content for mobile users takes careful planning and
display tools designed for mobile devices.

5. Graph (Android) and Numbers (iOS) are two of
the many apps available for creating charts and
graphs on mobile devices.

6. Framing decisions are particularly important if the
business videos created by a business will be watched
on mobile devices, because small screens can limit the
amount of detail viewers can see clearly.

7. On its YouTube channel and other platforms, the
GoPro camera combines the power of visual
communication with the reach of social media.

8. Instagram has become wildly popular for personal
photos, but many companies use the photo-sharing
service for business communication as well. Shown here
is a photo Home Depot posted to its Instagram account
featuring participants in its Home Depot Kids Workshop.

9. This slide presentation previewed just some of what your students will learn in
much greater detail about mobile business communication and visual
communication when you adopt one of Bovée and Thill’s business
communication textbook’s listed below. No other business communication
textbooks on the market cover mobile business communication.
Business Communication Today, 13th Ed.
To be published January 2015
Business Communication Essentials, 7th Ed.
To be published January 2015
Excellence in Business Communication, 12th Ed.
To be published January 2016
Here’s how to order an examination copy of these texts from your local
Pearson Education representative.

10. A Preview of the Major Topics about Mobile Business Communication
Integrated into Bovee and Thill’s New Editions in 2015 and 2016
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
The Unique Challenges of Communication on Mobile Devices
Ethical and Legal Issues in Mobile Communication
Mobile Communication Etiquette
Using Mobile Tools for Collaboration and Teamwork
Mobile Variations in Cross-Cultural Communication
Advantages and Disadvantages of Mobile Media
Writing and Reading on Mobile Devices
Message Design and Formatting for Mobile Devices
Optimizing Content for Mobile Devices
Mobile Considerations in Social Networking, Blogging, Video, and Other Media
Using Mobile Technologies to Improve Routine Communication
Creating Promotional Messages on Mobile Devices
Visual Media on Mobile Devices
Research Using Mobile Devices
Using Mobile Devices in Presentations
Mobile Devices in the Job Search Process
Mobile Aspects of Personal Branding

11. A Complimentary Set of
Seven Infographics about
Mobile Business
Communication Is Available
on SlideShare. Click each
infographic to see it full
screen.

12. Visit Bovée and Thill’s Online Magazine,
How the Mobile Revolution Is Changing Business Communication

13. “Business communication instructors who don’t recognize
now that mobile should be integrated throughout their
textbook and be a central part of their course will rapidly
experience the declining relevancy of their course to today’s
students.”

14. See these other informative and well-illustrated slide presentations
about mobile business communication:
How Mobile Technology Is Revolutionizing Business Communication
Why You Must Be Teaching Your Business Communication Course
within a Mobile Context by 2015
Also, compare your current text’s coverage of mobile business
communication to Bovee and Thill’s texts.
Can Your Business Communication Text Pass This Test of Essential
Mobile Coverage?