LogicClassroom SEM 101
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Presentation on the basics of search engine marketing for the real estate industry.
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LogicClassroom SEM 101
- 1. Search Engine Marketing 101
- 2. CRM Complete Online Sales Process Your website
- 3. SEO, SEM, PPC…What does it all mean? Today we’ll go over the basics…
- 4. SEO=Search Engine OptimizationThe process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.
- 5. PPC= Pay-Per-ClickSponsored results that appear along with other relevant results for searches. PPC advertisements generate revenue for Search engines each time a visitor clicks on an ad.
- 6. SEM=Search Engine MarketingProcess and Methods used to promote your site to Search Engines. Examples include:
- 8. Google receives several hundred million queries each day through its various services
- 10. Cost efficient
- 11. The user tells you what they want
- 12. The user may not have heard of you or your competitors
- 15. The fundamentals of an optimized page
- 16. Page Code and Content Details <Head> (Mostly Invisible) Title Tag Description Tag Keyword Tag (Less important) <Body> <H1> Headline Tag <H2> Sub-headline Paragraph Text Bold Underlined Links Link Text Voting/Counting Keyword density Keyword Prominence
- 17. Blogs and SEO Post regularly Fresh content Content volume Brings users back for regular visits Categories & Tags Internal links Comments Content volume Examine Blog pages Blogging Techniques Be provocative Be Timely Start a discussion Reply to comments Ask questions of and survey your readers Engage the audience Even be controversial
- 18. Other factors affecting your ranking
- 19. PPC vs. SEO SEO More clicks Traffic is not limited by budget Once you have placement, it’s yours for a while. Takes time and some technical knowledge to achieve ranking You are not in control, the search engines are. PPC Ads start running instantly The most cost accountable marketing medium You have complete control When you stop paying, your traffic stops coming It’s easy for someone else to rank above you Pros Cons
- 20. Recap: