This LogicClassroom discusses how a real estate Facebook page can help you increase client engagement. Learn the best strategies on how you can create and maintain a page that will help you connect, communicate, and build relationships with leads and clients.
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ENGAGE YOUR NETWORK
Add social media plugins to
your website, blog,
newsletters and agents’
email signatures
70% of people like a
company page after seeing
it on friends’ pages
52% of people like pages
during giveaway contests
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INCLUDE VISUALS
90% of information
transmitted to the brain is
visual
Facebook Timeline layout
is optimized for posting
images
Photos perform best for
likes, comments, and
shares compared to text
and links
Source: 3M Corporation and Zabisco
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OPTIMAL TIMES TO POST
Facebook traffic is at a high
10am to 4pm
Click-through time of your
post is 3.1 hours
If you have important news,
you should post it several
times throughout the week
Source: Bitly
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OPTIMIZE FOR FACEBOOK GRAPH SEARCH
Facebook Graph Search
draws info from profile &
friends
Additional search results
from Microsoft Bing
Indirectly, friends can
serve as your references
1.11 Billion Facebook UsersCheck newsfeed to not only read friends’ statuses, but also find the latest information on companies they support
Bio should include link to websiteDo keyword research and incorporate those terms throughout the description for SEO
Personal, fun, and easy going environment – safer way to connectFirst focus on your primary network, then reach out to second and third connections.What is the goal of a giveaway competition? Is it to increase engagement, drive people to your site, or please existing clients? Create and track goals
Sharing your brokerage page or posts will help boost engagement
Through your content, showcase your personality
Ability to highlight images and have them span across the page.Increases engagement – if pictures include individuals, there will be tagging and sharingVisuals may be of places in the community – create a conversation
Internet traffic, which includes email usage, social media, and web browsing, is at a low at 5am and grows steadily until lunchtime, when it slightly dips. After lunch, traffic increases again until it peaks at 4pm
On Facebook there are many apps to create polls and surveys that your followers can answerThey may be used to understand your demographic betterQuestions can range from what kind of homes they are looking for to favorite places in the community
Semantic search – natural language questionsResults may be public posts, pictures, people, pages, events, and applicationsIf client searches “Boston real estate agents” you have a higher chance of appearing on top because of mutual connections