Search Engines, Social Media, and Personal Branding for Real Estate Agents
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This document discusses how realtors need to build their personal brand online through search engine optimization, social media, blogging, and content marketing. It emphasizes that realtors' brands are portable and important as they may change brokerages. Real estate buyers and sellers now primarily use the internet and social media to search for homes and agents. The document provides tips on setting up websites, blogs, social media profiles, and engaging with others online to establish expertise and attract clients in today's digital real estate landscape. It stresses the importance of regularly creating and sharing valuable content to build brands over time.
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Search Engines, Social Media, and Personal Branding for Real Estate Agents
- 1. Search Engines, Social Media, and Personal Branding
- 2. Realtors are Independent Contractors You compete with the person 1 desk over Most realtors switch brokerages multiple times in their career The one thing you take with you is your personal brand. Are you still using the same marketing methods you were 3 years ago?
- 3. Times Have Changed 70% more investment in social media marketing Econsultancy, ExactTarget 93% of people expect companies to be on social networks 2009 Cone Survey 33.2 billion online videos watched in December comScore 53% of hiring manager conduct background checks on Social networks Facebook is the most visited site on the web
- 4. Yes, Even For the Real Estate Market 94% use the internet in the home buying process 44% of buyers found their agent through a referral 2/3 of home buyers used the internet to search homes first 90% of sellers listed their homes on the internet Profile of Home Buyers and Sellers 2009
- 5. CRM Complete Online Sales Process Your website www.bostonlogic.com
- 6. Personal Branding Fundamentals Build your presence Interact and engage Incubate
- 7. What is Your Brand? Impression = Perception
- 8. You Need Your Own Website Foundation of your online marketing campaign Lead acquisition and incubation MLS Search Whatâs yours is yours Leads you generate are yours Home for bio, information Landing pages for search engines
- 9. Explore Spend time on social media sites Read other agentsâ blogs Interact on sites Comments Posts Answers to questions - show your knowledge
- 10. Personal Branding Fundamentals Build your presence Interact and engage Incubate
- 11. SEO Content New, updated content Topic specific Attract links Code <Head> (Mostly Invisible) Title Tag Description Tag Keyword Tag (Less important) <Body> <H1> Headline Tag <H2> Sub-headline Paragraph Text Bold Underlined Links Link Text Voting/Counting Content Volume Keyword Density Keyword Prominence Linking Page 1: Worcester Real Estate Page 3: Worcester Real Estate Page 2: Worcester Real Estate www.bostonlogic.com
- 13. Video
- 14. Audio
- 15. Rich mediaKeep it on your siteex: BostonLogic.com/blog Blog several times/week. Short posts are fine Re-use your content If a 7-year-old can do itYOU CAN
- 16. Blogs are the Heart of Social Media
- 17. Blogs Help You & Your Employer Your Brand 71% have greater industry visibility 36% have been asked to speak at industry events 25% of people use their blog as their resume Your Companyâs Brand 63% of people make purchasing decisions by reading blogs 56% employee blogs help companies become thought leaders 18% of employees use blogs as recruiting tools
- 18. LinkedIn 101 Custom URL Avatar Profile Recommendations LinkedIn answers Groups Networking Promotion 42 Million Users
- 19. Linked In
- 20. Facebook 101 Control your page Picture Status Find contacts Join groups and pages Events Share achievements 400 Million Users
- 21. Facebook
- 22. Twitter
- 23. Personal Branding Fundamentals Build your presence Interact and engage Incubate
- 24. Donât Over-Promote: Educate! Balance Self-Promotion + Value Contribution
- 25. Syndication, Integration, & Automation RSS Feeds Blog content â feed to Social Platforms Property search on Facebook Twitter feed on your site Links to Like, and follow you on your website Newsletter sign-up on your website
- 26. Careful What You Say:
- 27. Fundamentals Build your presence Interact and engage Incubate Personal Branding
- 28. Protect Your Online Brand BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName
- 29. Social Media and Search⊠Work Together!
- 30. Social Network Sharing-Doâs & Don'ts
- 31. Jump In and Get Started! Weigh in on the conversation. People are talking about you and your industry!
- 32. Questions ???? This presentation will be online at: www.RealEstateSEO1.com and www.BostonLogic.com/blog Upcoming LogicClassroom Session: Tuesday, August 10th @ 5pm