Boris Gefter

Sydney, Australia Australia

Founder - STACK CRM

Technology / Software / Internet

Growth hacking is all about understanding what drives a conversion and figuring out how quick initiatives can be put into place to yield results. In the last couple of years I have had the opportunity to look under the bonnets of some the largest e-commerce, publisher, insurance, energy and gaming companies in Australia. My love of analytics, and drive to deliver measurable results have delivered significant incremental uplifts into these businesses. - Speaker at Brisbane Interactive Minds Conference August 2012: Life-cycle email marketing Specialties: SEM, Google Content Network (GCM), Retargetting/ Remarketing, SEO, Conversion Driven, Statistically Significant Data Driven Decision...