How To Create Your First Facebook Ad
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In this presentation, we walk you through how to create your first Facebook advertisement step by step! This slideshare is perfect for Facebook advertising beginners and is meant to take you from no Business Page at all to starting your first ad campaign.
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How To Create Your First Facebook Ad
- 1. HOW TO CREATE YOUR FIRST FACEBOOK AD A Walkthrough
- 2. WEBINAR HOSTS Caz Bevan Sani “Sunny” Nielsen Director of Marketing Communication Communications Manager
- 3. Offers an unbeatable advertising opportunity for savvy marketers
- 4. You can target your audience in ways like: • Age • Gender • Ethnicity • Relationship status You can pinpoint only those Facebook users who match your target market. Facebook Ads are UNIQUE
- 5. New to Facebook Advertising? We'll walk you through everything you need to know to create your first Facebook ad
- 6. To get started, you will need to have a Facebook Business Page already established. Creating a page is free, and takes only minutes. For more information on how to setup a Facebook Page, please visit our Social Media “How-To” library at www.Boostability.com/Boost-U
- 7. NOW, LET’S GET STARTED! Creating Your First Facebook Ad…
- 8. To get started, you will need to log into Facebook as the user that manages your business page. CREATING AN AD CAMPAIGN
- 9. Click on the top right corner of your Facebook page to see all pages you manage under this username. From there, scroll down and click on “Create Ads” CREATING AN AD CAMPAIGN
- 10. Choose an objective for your first advertising campaign. Types of Objectives: • Boost Your Post: Gives an engagement “boost” to an existing post on your page • Promote your page: helps get more Facebook followers • Send people to your website: drives visitors to your site • And many more CREATING AN AD CAMPAIGN
- 11. Choose an objective for your first advertising campaign. Types of Objectives: • Boost Your Post: Gives an engagement “boost” to an existing post on your page • Promote your page: helps get more Facebook followers • Send people to your website: drives visitors to your site • And many more CREATING AN AD CAMPAIGN We recommend focusing on the top 3 choices to start. Once you become more familiar with Facebook advertising, you can branch out and explore other objectives and how they can help your business.
- 12. CREATING AN AD CAMPAIGN
- 13. CREATING AN AD CAMPAIGN Left-hand side bar shows your progress in the sign up process.
- 14. Select your desired business page (if you have more than one page) Then you will need to Name the campaign. Click “Create Ad Account” CREATING AN AD CAMPAIGN
- 15. You will need to select: • Country • Currency • Time zone • Account name STEP 1: CREATE AD ACCOUNT
- 16. You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference. STEP 2: CHOOSE YOUR AUDIENCE
- 17. You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference. STEP 2: CHOOSE YOUR AUDIENCE Below the map is a box labeled "Detailed Targeting."
- 18. Detailed targeting allows you to laser-target Facebook users by their areas such as demographics, interests, behaviors, and many other factors. STEP 2: CHOOSE YOUR AUDIENCE Let’s see an example…
- 19. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
- 20. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
- 21. Example: Selecting “Interest” as a Target STEP 2: CHOOSE YOUR AUDIENCE You can choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
- 22. STEP 3: CHOOSE YOUR BUDGET Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates” Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date” Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.
- 23. STEP 3: CHOOSE YOUR BUDGET Caution: when starting out, be EXTREMLY aware of which type of budget you have selected so you don’t overspend without realizing it. Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates” Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date” Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.
- 24. STEP 3: CHOOSE YOUR BUDGET You can choose when you will be charged: • Impression: every time someone “sees” your ad in their newsfeed (widest audience) • Page Likes/Clicks: every time someone clicks on your ad (most interested audience)
- 25. STEP 4: DESIGNING YOUR AD Choose your imagery • Single image: good for general ads • Multiple images: good for a product/service with multiple parts or stages
- 26. Then add: • Headline • Body Text • Call To Action (CTA) STEP 4: DESIGNING YOUR AD
- 27. Then add: • Headline • Body Text • Call To Action (CTA) STEP 4: DESIGNING YOUR AD Push the GREEN BUTTON to place your order!
- 28. STEP 5: PLACE YOUR ORDER Input payment information Your ad campaign will be activated
- 29. CONGRATULATIONS! You just created your first Facebook Ad
- 30. For more detailed information on Facebook advertising… Click on “Advertising on Facebook” FOR MORE INFORMATION
- 31. Q&A SESSION Caz Bevan Sani “Sunny” Nielsen Director of Marketing Communication Communications Manager
Hinweis der Redaktion
- Facebook has nearly a billion and a half users, of every imaginable age, race, nationality, and profession, which means it offers an unbeatable advertising opportunity for savvy marketers.
- Facebook ads are unique in that they let you target your audience by age, gender, ethnicity, or even relationship status, so you can pinpoint only Facebook users who are in your target market. They are ideal for small businesses, because they are effective, easy to create, and surprisingly affordable.
- Are you new to Facebook advertising? Don't worry. In this webinar, we will walk you through everything you need to know to create your first Facebook ad.
- Now, before you can run a Facebook ad, you need to have a Facebook business page already established. Creating a page is free, and takes only minutes. If you need more information on how to setup a Facebook Business Page, you can visit our Free resource section of Social Media How-Tos at www.Boostability.com/Boost-U
- Now, let’s get started creating your first Facebook ad…
- To follow along, you should be logged into Facebook as the user currently managing your business pages. In our example, it is a personal Facebook page for a user named Kate Smith.
- When you click on the top right corner of your Facebook page, you will see a drop-down menu where you can see all the pages you manage under this username. From there, scroll down to click on “Create Ads”
- Before you can build an ad, you will need to create your ad campaign. You will need to begin by choosing an objective. From this window, you can choose many different objectives. Some of these choices include: 1- Boost Your Post which gives a little “engagement boost” to a post already on your page 2- Promote your page which will help get more followers on your Facebook page And 3- Send people to your website which helps to drive visitors to a site off Facebook. These options and more are all listed in the Objectives section.
- Before you can build an ad, you will need to create your ad campaign. You will need to begin by choosing an objective. From this window, you can choose many different objectives. Some of these choices include: 1- Boost Your Post which gives a little “engagement boost” to a post already on your page 2- Promote your page which will help get more followers on your Facebook page And 3- Send people to your website which helps to drive visitors to a site off Facebook. These options and more are all listed in the Objectives section. Don’t feel overwhelmed by all the types of objectives. For now, just stick to the top 3 choices. These are the easiest to manage and most often used objectives for anyone just starting out. Once you become more familiar with Facebook advertising, you can branch out and explore these other objectives and how they can help your business.
- Down the left-hand side of your screen you will see an area with the words: Campaigns, Ad Account, Ad Set, and Ads.
- You can always refer to the left-hand side bar to monitor your progress in the ad campaign sign up process.
- Once you select your objective, simply select the desired page you want this ad campaign to run for (if you have more then one), name your campaign, and click “Create Ad Account”
- Now we move right into creating your first ad. Step 1 is creating your ad account. You will need to select your currency, time zone, account name, and country.
- Step 2 is choosing your audience. This is what makes Facebook advertising so valuable. You can narrow your target audience by age, country, language, gender, and many other factors. If you choose to target by location, a map will populate that will show you the area that you select.
- Below this first box is a second targeting box labeled "Detailed Targeting."
- This box lets you target Facebook users by their demographics, interests, behaviors, and other factors. Click on any selection for more detailed choices.
- For instance, when you click on "Interests“ as the general target, it will show you a drop down menu that looks something like this. Within this menu, you can any of these general interests, such as Entertainment, Family, or Food and Drink.
- For instance, clicking on "Interests" takes you to a page that looks something like this. Select the box to choose any of these general interests, such as Entertainment, Family, or Food and Drink. Or, click on one particular interest to see even more specific choices.
- Or, you can click on one particular interest to see another drop down menu with even more detailed choices.
- Step 3 is to set the budget for your ad campaign. You can set a daily limit or a lifetime budget. You can set it to run continuously or choose start and end dates.
- Caution: when starting out, be EXTREMLY aware of which type of budget you have selected so you don’t overspend without realizing it.
- . You can also choose whether you want to pay by the impression (for the widest audience) or by clicks on your link (for the most interested audience). As you modify your settings, the estimated ad reach numbers will change to reflect the new settings.
- Step 4 is the fun part. You get to design your Facebook advertisement. You can include up to five images, which works well for a product or service with multiple parts or stages. Otherwise, a single image may be more effective.
- Make sure you include your website URL, and don't forget a call to action!
- Press that big green button labelled, "Place Order."
- Step 5: Facebook will ask you for your billing information. Decide if you want to pay by PayPal credit card. And, once your information is processed, your ad campaign will be active.
- Congratulations! You have created your first Facebook ad. You are well on your way to marketing success, because Facebook advertisements are an easy and effective way to reach the audience you want at a price you can afford.
- For more information about advertising on Facebook, you can click on the arrow in the top right hand corner of your profile screen and select “Advertising on Facebook.” This page will walk you through a deeper set of details on how Facebook advertising works and creating your first ad.