Part 2 of Boostability's summer SEO webinar series where you learn: How SEO enhances your website. How SEO helps your website succeed. And how SEO can help your business grow!

1. HOW DOES SEO HELP MY WEBSITE?
AUGUST 18, 2016 11:30AM
WEBINAR
PRESENTED BY: COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST AT
BOOSTABILITY.COM
LED BY: SANI NIELSEN, COMMUNICATIONS MANAGER AT BOOSTABILITY.COM

2. “How does SEO help my website exactly?”
–question from @Boostability Twitter follower

3. SEO Helps your
Website by…

4. SEO helps your
website by…
• Keeping you and your website up
to date. Over 230,000 new malware
samples are create every day.

5. SEO helps your
website by…
• Keeping you and your website up
to date.
• Allowing your website to get
rankings in the search engines.
Over 2.5 trillion gigabytes of
data is created every day.

6. SEO helps your
website by…
• Keeping you and your website up
to date.
• Allowing your website to get
rankings in the search engines.
• Getting your website traffic from
the search engines.
Over 40,000 search queries
are searched every second in
Google, which translates to
over roughly 3.5 billion
searches per day.

7. SEO helps your
website by…
• Keeping you and your website up
to date.
• Allowing your website to get
rankings in the search engines.
• Getting your website traffic from
the search engines.
• Helping build brand and name
association with keywords or
topics.
85% of U.S. consumers say
they would switch brands,
given comparable price and
quality. (2015)

8. SEO helps your
website by…
• Keeping you and your website up
to date.
• Allowing your website to get
rankings in the search engines.
• Getting your website traffic from
the search engines.
• Helping build brand and name
association with keywords or
topics.
• Giving your website a chance
to convert users. (Leads,
Sales, Ads, Etc.)
Organic results are 8.5x more
likely to be clicked on than paid
search results.

9. Keeping your
Website up to Date

10. Keeping your
Website up to Date
• Keeps your site up to date and
safer from attacks.
The average website hack
costs the small business over
$2,500 due to loss of time,
opportunity and business.

11. Keeping your
Website up to Date
• Keeps your site up to date and
safer from attacks.
• Makes your content easier for
search engines to crawl and
index.
Google can crawl up to 10
pages every second.

12. Keeping your
Website up to Date
• Keeps your site up to date and
safer from attacks.
• Makes your content easier for
search engines to crawl and
index.
• Allows your users use your site
and content easier.
Over 55% of visitors spend less
than and average of 15
seconds on a website.

13. Keeping your
Website up to Date
• Keeps your site up to date and
safer from attacks.
• Makes your content easier for
search engines to crawl and
index.
• Allows your users use your site
and content easier.
• Ongoing maintenance and
enhancement are always a
priority.
Every year Google updates
their algorithm around 5-600
times to help improve results.

14. Keeping your
Website up to Date
• Keeps your site up to date and
safer from attacks.
• Makes your content easier for
search engines to crawl and
index.
• Allows your users use your site
and content easier.
• Ongoing maintenance and other
enhancements will always a
priority.
• Helps you stay current with the
best tactics and practices that are
working at the time.
“Content is king, but marketing
is queen, and runs the
household.”
-Gary Vaynerchuk

15. Getting your Website
Better Rankings

16. Getting your Website
Better Rankings
• You gain the chance to be seen
(Impressions) in the search
engines for relevant keywords.
 What is the purpose of the page? Is
there a task or end goal?
 Would someone searching for
“keyword” find your page helpful?

17. Getting your Website
Better Rankings
• You gain the chance to be seen in
the search engines for relevant
keywords.
• Your website can begin to get
clicks from search terms.
 Are they new users or have they
visited before?
 Do they go to other pages?
 Are users finding the page helpful?

18. Getting your Website
Better Rankings
• You gain the chance to be seen in
the search engines for relevant
keywords.
• Your website can begin to get
clicks from search terms.
• Understand how the search
engines view your website and its
content.
 Are you showing up for the right
keywords?
 Were you surprised by the
keywords you showed up for?
 Do you need to change your page
to better suit your goal keywords?

19. Getting your Website
Traffic from the Search
Engines

20. Getting your Website
Traffic from the Search
Engines
• Optimizing your site for specific
keywords and topics, will gain you
targeted traffic. Key Factor: Intent

21. Getting your Website
Traffic from the Search
Engines
• Optimizing your site for keywords
and topics, will gain your traffic
from relevant search terms.
• Because search is a ‘pull’ vs
‘push’ type of marketing there is
an established notion of trust.
Key Factor: Relevance

22. Getting your Website
Traffic from the Search
Engines
• Optimizing your site for keywords
and topics, will gain your traffic
from relevant search terms.
• Because search is a ‘pull’ vs
‘push’ type of marketing there is
preexisting notion of trust.
• You can begin to gauge your
users and get feedback around
your product, service, content, or
website.
Key Factor: Usability

23. Getting your Website
Traffic from the Search
Engines
• Optimizing your site for keywords
and topics, will gain your traffic
from relevant search terms.
• Because search is a ‘pull’ vs
‘push’ type of marketing there is
typically a notion of trust.
• You can begin to gauge your
users and get feedback around
your product, service, content, or
website.
• Increased traffic can help show
the search engines you have a
great website with great content.
Key Factor: Consistent

24. Increased Brand
Association and
Conversions
A brand for a company is like a
reputation for a person. You
earn reputation by trying to do
hard things well.
-Jeff Bezos

25. Increased Brand
Association and
Conversions
• If users find your website due to
searching for something on the
search engines they are likely to
trust and remember your website
which can increase conversion
opportunities.
“Trust is built with consistency.”
-Lincoln Chafee

26. Increased Brand
Association and
Conversions
• If users find your website due to
searching for something on the
search engines they are likely to
trust and remember your website
which can increase conversion
opportunities.
• Once users start to find your
content they can begin to share it,
which can create links, which help
create authority and more portals
for traffic.
“It's always about mindshare,
not market share.”
-Ron Johnson

27. Increased Brand
Association and
Conversions
• If users find your website due to
searching for something on the
search engines they are likely to
trust and remember your website
which can increase conversion
opportunities.
• Once users start to find your
content they can begin to share it,
which can create links, which help
create authority and more portals
for traffic.
• More conversion means your
revenue opportunity for you and
your website.
“Being good in business is the
most fascinating kind of art.
Making money is art and
working is art and good
business is the best art.”
-Andy Warhol

28. Increased Brand
Association and
Conversions
• If users find your website due to
searching for something on the
search engines they are likely to
trust and remember your website
which can increase conversion
opportunities.
• Once users start to find your
content they can begin to share it,
which can create links, which help
create authority and more portals
for traffic.
• More conversion means your
revenue opportunity for you and
your website.
• Users searched for something
and found you, which makes you
the expert.
“Expert: a man who makes
three correct guesses
consecutively.”
-Laurence J. Peter

29. Optimization Tips
Content

30. Optimization Tips
Content
• Make your content easy to read
and scan through

31. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful

32. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!

33. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!
• Regularly update or add to your
content.

34. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!
• Regularly update or add to your
content.
• Make sharable content, that is
interesting and relevant.

35. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!
• Regularly update or add to your
content.
• Make sharable content, that is
interesting and relevant.
• Be yourself, your content is just
and extension of you.

36. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!
• Regularly update or add to your
content.
• Make sharable content, that is
interesting and relevant.
• Be yourself, your content is just
and extension of you.
• Create a content calendar

37. Optimization Tips
Content
• Make your content easy to read
and scan through
• Make content that is unique and
useful
• Does you content answer
questions? – It should!
• Regularly update or add to your
content.
• Make sharable content, that is
interesting and relevant.
• Be yourself, your content is just
and extension of you.
• Create a content calendar

38. Optimization Tips
Links

39. Optimization Tips
Links
• Create or have an offsite content
strategy.

40. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)

41. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)
• Use social media to help drive
traffic and links

42. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)
• Use social media to help drive
traffic and links
• Don’t forget to use #hashtags

43. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)
• Use social media to help drive
traffic and links
• Don’t forget to use #hashtags
• Create unique content (Videos,
Graphics, Data, Etc.)

44. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)
• Use social media to help drive
traffic and links
• Don’t forget to use #hashtags
• Create unique content (Videos,
Graphics, Data, Etc.)
• Fix Broken Links

45. Optimization Tips
Links
• Create or have an offsite content
strategy.
• Don’t be afraid to build links
(Directories, Comments,
Testimonials)
• Use social media to help drive
traffic and links
• Don’t forget to use #hashtags
• Create unique content (Videos,
Graphics, Data, Etc.)
• Fix Broken Links
• If you are local get your website
into the top directories (Google
My Business, Yellow Pages, Yelp)

46. Creation
Optimization
RankingTraffic
Sharing
Conversion
Just like anything of significant value, SEO takes
time but can yield benefits over and over again.
SEO Cycle

47. @Hectick_C
Visit
www.Boostability.com/Boost-U
for past webinars and
to register for
our September webinar:
HOW DO I KNOW IF MY
SEO IS WORKING?
On Sept 8th