As Immogroom grew and took responsibility for more and more properties, it became increasingly difficult for the company’s lean team to effectively manage day-to-day operations. Rather than bringing on more staff, Immogroom aimed to leverage technology to transform its operations.

1. How Immogroom Is
Revolutionizing The Cannes
Vacation Rental Market With The
Help Of Properly And
BookingSync
IMMOGROOM USE CASE

2. IMMOGROOM x PROPERLY x BOOKINGSYNC
“Today, one person is able to manage all of our day-to-
day operations. Without BookingSync and Properly,
that would be the work of four people – our entire
team.”
-Gregory Gerson, CEO and Founder, Immogroom
Improved Changeover & Boosted Bookings

3. Immogroom’s Story
INTRODUCTION
Since its founding three years ago, Immogroom has quickly grown to become
one of Cannes’ leading vacation rental management companies.
As Immogroom grew and took responsibility for more and more properties, it
became increasingly difficult for the company’s lean team to effectively manage
day-to-day operations. Rather than bringing on more staff, Immogroom aimed to
leverage technology to transform its operations.

4. Leveraging Technology & Reducing The Workload
CHALLENGE
The first step was to replace an outdated property management system with
BookingSync – a cutting-edge PMS with an open API.
Next, Immogroom implemented Properly to revolutionize its approach to
changeovers. Seamlessly integrated, these solutions are enhancing productivity
and quality – driving increased bookings and further growth.

5. Unlocking Potential With BookingSync
SOLUTION
“We had a PMS in place,” comments Gerson. “But the vendor wasn’t updating it
and it had become obsolete. We needed a modern, VR-focused PMS. What’s
more, we wanted an open API that would give us the freedom to pick the best
solutions on the market for specific functions.”
“BookingSync is a tremendously powerful tool,” confirms Gregory Gerson.
“And not only is BookingSync constantly improving the platform, they’re also
continuing to integrate new partner apps. Coupled with the open API, these
integrations make it easy for us to stay on top of the latest technologies.”

6. Integrating Properly To Transform Changeover
Management
SOLUTION
Immogroom found that Properly was the best solution on the market for
cleaning and changeover management – and the only platform designed
specifically for the needs of the vacation rental industry.
Properly also integrates seamlessly with BookingSync. Bookings, properties,
and listing photos can be effortlessly imported from BookingSync to Properly,
enabling Immogroom to create visual checklists in Properly using photos and
information already available in BookingSync.

7. The Properly Tools
SOLUTION
With Properly, Immogroom’s
cleaning consistency issues
are a thing of the past:
cleaners can follow clear
visual checklists to provide
the perfect clean every time.
What’s more, Immogroom
can track cleaners’ progress
in real time through
geolocation functionality
and instant verification
photos, guaranteeing quality
and transparency.

8. SOLUTION
With Properly and BookingSync in place, Immogroom’s logistical challenges are
behind them. The new tools are helping the business reach new heights of
efficiency, paving the way for further growth.
With better emails conveying more useful information to guests, and better
advertising directly integrated into popular sites like Booking.com, Immogroom is
attracting more customers than ever.
Streamlining Operations And Boosting Bookings

9. CONCLUSION
“I have no doubt that coordinating so many tasks and people – or even achieving so
many simultaneous bookings in the first place – would simply have been impossible
without Properly and BookingSync” says Grégory Gerson.
Streamlining Operations And Boosting Bookings

10. More About Properly & BookingSync
CONTACT
Interested in the BookingSync or Properly features? Click on
the links below and request a demo!

11. Thanks!
IMMOGROOM USE CASE