Connecting to Readers with Social Media. For Authors. Book PR. Social Media. Social Media Marketing. Four experts present at Book Expo America 2015: uPublishU conference. Susannah Greenberg, Dorri Olds, Denise Alicea, and Daniel Langston.

1. Connecting to Readers
With Social Media
#BEA15 #uPublishU

2. Speakers:
Moderator and Speaker:
Susannah Greenberg, President, Susannah Greenberg Public Relations
@suegreenbergpr
Speakers:
● Denise Alicea, Book Blogger and Professional Freelancer @denisealicea
● Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr
@BookGrabbr
● Dorri Olds, Award-winning Writer and Webmaster @dorriolds

3. Susannah Greenberg
I am the moderator and a speaker, an independent book
publicist, President of Susannah Greenberg Public
Relations. My clients are authors, publishers and book
industry organizations. I have represented best selling
books including ‘Who Moved My Cheese?’ and was launch
publicist for National Poetry Month.
http://bookbuzz.com
@suegreenbergpr

4. Challenges for Authors
● Too many books being published
● Too few book reviews
● Getting past the gatekeepers
● Reaching the readers
● Maximizing the impact of your efforts
● Time management

5. Opportunities for Authors
SOCIAL MEDIA
● Via social media, Facebook, Twitter, LinkedIn, Google+,
Pinterest, Tumblr, SlideShare and more you can
● Reach readers
● Get media attention
● Drive sales
● By building your platforms and a following, enhance and
demonstrate your marketability to agents, publishers
and others

6. What do you say, dear?
● Share your expertise and news about your
topic
● Share your publishing news about your book
● Share personal interests to help connect
● Visuals - Share photos, YouTube,
Instagram, Pinterest
● Share about books,authors, reading, writing

7. The Media and You on Social Media
● Journalists, producers, reporters,
bloggers, columnists are out there.
● Tailor your remarks accordingly.
● Court the reader and the media at
the same time!

8. How Often and When to Post
Opinions vary but 4-6 posts per day is reasonable.
Schedule posts to appear throughout the day and not all at
once. Always post if you have news to share!
Post when your audience is online. For leisure reading,
after office hours, weekends. For business books, during
the work day.

9. Connect, Connect, Connect
Friend, Like, Follow, Comment, Interact, Read.
Be on many social media platforms.
Social Media is not a one way street.
Be social. Pay attention to others. Build your following that
way and learn.

10. Use Social Media as Research Tool
● Discover media covering your topics and
pitch your book to them.
● Learn about trends and news relating to your
topic and leverage for your public relations
efforts.
● Monitor analytics.
● See how similar authors utilize social media.

11. More tips on social media
● Be brief, funny, entertaining, informative. personal and professional. Mix it
up but always maintain a certain percentage of focus on your topic and
your book.
● Develop themes and topics which you become known for, a.k.a. “branding”
or an identity
● Maintain your presence, daily if possible.
● Use hashtags on Facebook as well as Twitter such as #books #authors
● Share other people’s posts. Retweet. Reblog.
● Save time by cross-posting

12. Manage Your Social Media
With
#HOOTUPUBLISH15

13. Who am I?
Working in Social Media, IT, and tech giant, Apple as a certified trainer for
several years, Denise has always loved working with people. Using
WordPress and degrees in Marketing, Public Relations, and Creative
writing has opened a variety of doors. Denise is now taking those skills
and offering it to those who need them.
An award winning author and a book blogger , Denise has had the
pleasure of speaking at Book Expo America and several chapters of
Romance Writers of America.
@denisealicea
@thepenmuse
www.thepenmuse.net
www.denisealicea.com

14. What is
Hootsuite is an easy to use social media
dashboard and tool that allows you to merge all
social media such as Facebook, Twitter, and
Google Plus. Hootsuite also schedules tweets,
tracks brand mentions, and analyzes social
media traffic.

15. Free vs. Paid
• 3 social media accounts (twitter,
Google plus, & FB communities,
pages, and regular FB account).
• Scheduling Tweets (1 at a time).
• Integration with apps (free and paid).
• Add up to 2 RSS feeds.
• Up to 50 social media accounts.
• Scheduling tweets ( 350 a day).
• Allows you to have Team members to
post on your behalf.
• Security for your dashboard,
passwords, etc.
• Unlimited RSS feeds.
• Message archiving up to 100,000.

16. Setting up
To sign up for HootSuite
Visit https://hootsuite.com.

17. To add a social network
Click Add Social Network button.
Select a social network.
Connect your social network.

18. Scheduling Posts
To schedule a post using Hootsuite, click on the social media accounts you want to send
to and click on the calendar. This will prompt you to choose a time and date to send
your posts.

19. Why managing your social media is important as an
author.
• You can engage those who follow you via social media with
timely response.
• You can promote sales.
• You can see what people are saying about your work, your
client or upcoming books.
• You can provide information about releases and events.

20. How can Hootsuite can help
manage your social media accounts
• Streamlined appearance keeps everything organized so you
don’t have to go to every application and open it to work.
• Reduces tabs in your browser and minimizes system resource
use.
• Helps you schedule your posts and thoughts to send later.
• Cross posting is done for you with a quick click on an account.

21. Managing your social media by events, favorite
authors, etc. by lists using keywords and hashtags.
• Create hashtags for your event. This will be great to track
your event and engage readers and bloggers.
• Make a list on twitter of your favorite authors, favorite
people, and then set up streams on Hootsuite.
• Setup keyword streams to follow your favorite keywords to
help promote your work.

22. Adding

24. Daniel Langston, BookGrabbr
http://BookGrabbr.com
@BookGrabbr
BookGrabbr is a new and revolutionary web-based marketing firm with
proprietary social media tools and strategies designed to drive new readers to
authors and publishers in a seamless, efficient, and economical way. The
founders are publishing veterans with extensive book marketing experience.

25. https://bookgrabbr.com/

26. http:/bookgrabbr.com

27. Dorri Olds
DorriOlds.com
info@DorriOlds.com

28. Social Media Etiquette:
The differences
across platforms.
Yes, there IS a difference.

29. FACEBOOK
1.44 billion monthly
active users.
936 million daily.

30. TWITTER
302 million monthly
active users.
500 million tweets/day.
80% are on mobile devices.

31. YOUTUBE
Over 1 billion users.
100's of millions of hours
watched per day.
50% are on mobile devices.

32. SOCIAL MEDIA
Think of it as an online event.
What do you say to people
at cocktail parties?
You don’t say, “Me, Me, Me.”

33. SOCIAL MEDIA
It’s not about what you want.
It’s about what the
potential buyer wants.
Make the viewer want
what you’re selling.

34. QUESTIONS?
● Susannah Greenberg, President, Susannah Greenberg
Public Relations,@suegreenbergpr
● Denise Alicea, Book Blogger and Professional
Freelancer @denisealicea
● Daniel Langston, Co-founder and the Chief Sales
Officer for BookGrabbr @BookGrabbr
● Dorri Olds, Award-winning Writer and Webmaster
@dorriolds
This presentation will be posted online at http://bookbuzz.
com